14. • Initial cross-functional team in first 24 months vital
• 66% had Entrepreneur’s who had has prior international success
• Visionaries V Entrepreneurs
• Entrepreneurs are the individuals who possess the capabilities to make visions happen
15. • Globalisation has reduced the size of the world and increased connectivity
• Development and nurturing of network seen as vital – talent, financing, partnership
• Investment community see this a crucial in scaling internationally
16. • National culture – both a helps and hinders internationalisation
• Organisational culture – key asset in overcoming national cultural differences
• An organisational culture with company values as a foundation is key
17. • Never been cheaper to both build and market a new product
• Low barriers to entry for all mean global competition is intense
• Speed in product/market validation has never been more important
18. • Hiring of non-Swedish employee within first 12 months
• Use of English as company language as early as possible
• Women sadly lacking from the ecosystem – when will tech industry reflects its
userbase
20. • You can and should see the world as your market from Day One
• Norway should not be your first foreign market
• Globalisation & technological change has changed both the theory and reality
21. • Competitive environment and Risk levels of owners will determine this
• US exit opportunity and reality should drive internationalisation
• A Nordic market leadership fallback position is an investor comfort
22. • Consensus decision making must change as the company scales
• Consensus which drove employee engagement in the early days leads to significant
employee dissatisfaction, confusion and a lack of focus
• Explicit decision making framework must be developed