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How Swedish Tech Succeeds Growing Globally

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Results of one of the largest and most indepth research projects on how Swedish tech companies succeed in growing globally

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How Swedish Tech Succeeds Growing Globally

  1. Jonobean.com
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  3. STAGED INTERNATIONALISERS STAGED & CURIOUS INTERNATIONALISATION 3.0 WORLD IS ONE MARKET BORN GLOBALS EARLY AND QUICK INVESTORS
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  7. • Initial cross-functional team in first 24 months vital • 66% had Entrepreneur’s who had has prior international success • Visionaries V Entrepreneurs • Entrepreneurs are the individuals who possess the capabilities to make visions happen
  8. • Globalisation has reduced the size of the world and increased connectivity • Development and nurturing of network seen as vital – talent, financing, partnership • Investment community see this a crucial in scaling internationally
  9. • National culture – both a helps and hinders internationalisation • Organisational culture – key asset in overcoming national cultural differences • An organisational culture with company values as a foundation is key
  10. • Never been cheaper to both build and market a new product • Low barriers to entry for all mean global competition is intense • Speed in product/market validation has never been more important
  11. • Hiring of non-Swedish employee within first 12 months • Use of English as company language as early as possible • Women sadly lacking from the ecosystem – when will tech industry reflects its userbase
  12. Process Innovation Process Core Process Offering Product/Service Service System Customer Service Delivery Channel Brand Customer Experience Finance Business Model Value Network
  13. • You can and should see the world as your market from Day One • Norway should not be your first foreign market • Globalisation & technological change has changed both the theory and reality
  14. • Competitive environment and Risk levels of owners will determine this • US exit opportunity and reality should drive internationalisation • A Nordic market leadership fallback position is an investor comfort
  15. • Consensus decision making must change as the company scales • Consensus which drove employee engagement in the early days leads to significant employee dissatisfaction, confusion and a lack of focus • Explicit decision making framework must be developed
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  23. M ORE INFO @JONOBEAN LINKEDIN PROFILE

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