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3 simple techniques to make your message<br />stand out<br />Jon Barrett<br />
Our minds have to filter out everything that is irrelevant<br />You need to remove irrelevant information to make it easie...
You need to make it easier for the minds of your audience<br />Because… <br />Easier on the mind<br />	= Interest for long...
You are normally communicating with intelligent but non-technical people<br />They want to get your message quickly<br />
If you overload their brains irrelevance filter then interest is lost and you lose the power to persuade<br />
Here are 3 simple techniques that you can easily apply to allow people to quickly understand your message…<br />
1<br />Techniques to make tables easier on the mind…<br />
Lines create barriers to the mind…<br />That is why Microsoft table formatting now uses shading… <br />
Which of these tables is easier to understand?<br />Simply by adding colour to a table can make the conclusions stand out…...
A large amount of information can be easily understood… <br />Recommended Option<br />Lindsey Mills<br />BA (Hons) IT & Ps...
Which table gives an initial understanding of the message?<br />Selected colours must be intuitive i.e. green is good<br />
2<br />Techniques <br />that make drawings easier on the mind…<br />
Which of these is easier for your mind?<br />Simply by adding shading can turn lines into objects…<br />
Which is easier for your mind?<br />Simply by adding colour can distinguish one object from another…<br />
Where are your eyes drawn to in the right hand picture?<br />Colour can be used to tell your audience’s brains where to fo...
Which part of the building is which?<br />Colour is effective at distinguishing between different areas<br />
Adding colour is not ‘pretty’ but ‘essential’ to conveying the information quickly<br />
Appealing concept sketches can be created easily<br />
Step by step… <br />Using Berol pens and free software<br />1. Draw<br />2. Scan<br />3. Fill<br />(Free software)<br />
3<br />A technique to transform bland and boring drawings…<br />
‘The most beautiful services drawings I’ve ever seen’ Architect on Wembley 07<br />Before…<br />After…<br />Converting a d...
Stand out by making your informationeasier<br />on the mind <br />
…and you will find that your audiences will be more<br />interested in<br />what you<br />have to<br /> say<br />Jon Barre...
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Techniques to make your message stand out

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Three techniques that make it easier on the mind of your audience. Improve tables and drawings with the use of colour.

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Techniques to make your message stand out

  1. 1. 3 simple techniques to make your message<br />stand out<br />Jon Barrett<br />
  2. 2. Our minds have to filter out everything that is irrelevant<br />You need to remove irrelevant information to make it easier on the minds of your audience<br />
  3. 3. You need to make it easier for the minds of your audience<br />Because… <br />Easier on the mind<br /> = Interest for longer<br /> = Engagement with the information<br /> = An informed decision<br /> = Your objective achieved<br />
  4. 4. You are normally communicating with intelligent but non-technical people<br />They want to get your message quickly<br />
  5. 5. If you overload their brains irrelevance filter then interest is lost and you lose the power to persuade<br />
  6. 6. Here are 3 simple techniques that you can easily apply to allow people to quickly understand your message…<br />
  7. 7. 1<br />Techniques to make tables easier on the mind…<br />
  8. 8. Lines create barriers to the mind…<br />That is why Microsoft table formatting now uses shading… <br />
  9. 9. Which of these tables is easier to understand?<br />Simply by adding colour to a table can make the conclusions stand out…<br />
  10. 10. A large amount of information can be easily understood… <br />Recommended Option<br />Lindsey Mills<br />BA (Hons) IT & Psychology <br />
  11. 11. Which table gives an initial understanding of the message?<br />Selected colours must be intuitive i.e. green is good<br />
  12. 12. 2<br />Techniques <br />that make drawings easier on the mind…<br />
  13. 13. Which of these is easier for your mind?<br />Simply by adding shading can turn lines into objects…<br />
  14. 14. Which is easier for your mind?<br />Simply by adding colour can distinguish one object from another…<br />
  15. 15. Where are your eyes drawn to in the right hand picture?<br />Colour can be used to tell your audience’s brains where to focus<br />
  16. 16. Which part of the building is which?<br />Colour is effective at distinguishing between different areas<br />
  17. 17. Adding colour is not ‘pretty’ but ‘essential’ to conveying the information quickly<br />
  18. 18. Appealing concept sketches can be created easily<br />
  19. 19. Step by step… <br />Using Berol pens and free software<br />1. Draw<br />2. Scan<br />3. Fill<br />(Free software)<br />
  20. 20. 3<br />A technique to transform bland and boring drawings…<br />
  21. 21. ‘The most beautiful services drawings I’ve ever seen’ Architect on Wembley 07<br />Before…<br />After…<br />Converting a drawing using Autodesk Impression creates concept illustrations that literally leave an impression!<br />
  22. 22. Stand out by making your informationeasier<br />on the mind <br />
  23. 23. …and you will find that your audiences will be more<br />interested in<br />what you<br />have to<br /> say<br />Jon Barrett<br />

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