The document provides 3 techniques to make messages stand out:
1. Use tables with color shading instead of lines to make information easier to understand at a glance.
2. Add color and shading to drawings to distinguish objects and guide the audience's focus, rather than just using lines.
3. Transform bland drawings into beautiful concept illustrations using software to literally leave an impression on audiences.
2. Our minds have to filter out everything that is irrelevant You need to remove irrelevant information to make it easier on the minds of your audience
3. You need to make it easier for the minds of your audience Because… Easier on the mind = Interest for longer = Engagement with the information = An informed decision = Your objective achieved
4. You are normally communicating with intelligent but non-technical people They want to get your message quickly
5. If you overload their brains irrelevance filter then interest is lost and you lose the power to persuade
6. Here are 3 simple techniques that you can easily apply to allow people to quickly understand your message…
19. Step by step… Using Berol pens and free software 1. Draw 2. Scan 3. Fill (Free software)
20. 3 A technique to transform bland and boring drawings…
21. ‘The most beautiful services drawings I’ve ever seen’ Architect on Wembley 07 Before… After… Converting a drawing using Autodesk Impression creates concept illustrations that literally leave an impression!
22. Stand out by making your informationeasier on the mind
23. …and you will find that your audiences will be more interested in what you have to say Jon Barrett