This monthly newsletter provides an overview of: • Mutual fund industry vital signs (asset growth, sales and performance); • Product development highlights for the month; • Interesting facts about our industry.

1. Mutual Fund Monthly Review February 2013
Mutual Fund Industry Vital Signs
Starting assets (January 30, 2013) $712.2 billion
+ net sales $6.9 billion
+/- estimated market effect $9.3 billion (1.3%)
= Ending assets (February 28, 2013) $730.2 billion
Please note that starting in February 2013, an additional fund company began providing data to IFIC. The Ending Assets
and Asset Growth figures provided in this report reflect the addition of the new company’s assets.
Vitals Signs by Fund Category for February 2013
Top 3 Categories Bottom 3 Categories
Asset Growth ($) Global Neutral Balanced: $3.753 billion Precious Metals Equity: -$511 million
Global Equity: $2.270 billion Cdn. Small/Mid Cap Equity: -$464 million
Canadian Neutral Balanced: $2.215 billion Natural Resources Equity: -$429 million
Asset Growth Cdn. Focused Small/Mid Cap Eq.: 18.8% U.S. Synthetic Money Market: -16.0%
(as a % of starting assets) Miscellaneous – Sector Equity: 15.2% Precious Metals Equity: -14.0%
U.S. Small/Mid Cap Equity: 14.4% Canadian Synthetic Money Market: -7.1%
Net Sales ($) Global Neutral Balanced: $2.825 billion Canadian Money Market: -$439 million
Cdn. Fixed Income Balanced: $1.353 billion Canadian Equity: -$270 million
Cdn. Div. & Income Equity: $733 million Canadian Focused Equity: -$264 million
Net Sales Alternatives Strategies: 9.4% U.S. Synthetic Money Market: -19.1%
(as a % of starting assets) U.S. Small/Mid Cap Equity: 5.8% Canadian Synthetic Money Market: -7.1%
Tactical Balanced: 4.2% Cdn. Inflation Protected Fixed Income: -6.2%
Performance Japanese Equity: 4.2% Precious Metals: -10.7%
(Fund category averages) Asia Pacific Equity: 4.2% Natural Resources Equity: -2.9%
Health Care Equity: 4.0% Greater China Equity: -0.7%
Note: Asset growth figures can be affected by a change in the number of companies reporting to IFIC and
by fund category changes.
Source: IFIC except for Performance where the source is Fundata.
February 2013 – Did You Know?
Product Development Highlights According to this year’s The Economics of Loyalty survey
commissioned by the Investment Industry Association of
Brandes Canada announced a new partnership with Lazard Canada (IIAC) and conducted by Advisor Impact Inc., there
Asset Management. A preliminary prospectus has been filed for has been a notable increase in the number of clients that
Lazard Global Equity Income and Lazard Emerging Markets agree their advisor adds value above and beyond market
Multi-Strategy. The management fee for the Class A versions of performance over the past year. Furthermore, almost
the funds will be 2.1% and 2.2% respectively. As you may recall, two-thirds of clients feel they receive high value relative
in the 1990’s Lazard managed significant assets for BPI Mutual to fees paid.
Funds which later became part of CI Investments.
AGF Investments announced that Driehaus Capital Manage- % of clients who feel their advisor adds value
ment has been removed as subadvisor on AGF Aggressive U.S. beyond market performance
Growth and AGF Aggressive Global Stock. The funds had been
100%
managed by the firm since their inception almost twenty years
ago. The funds will now be managed by the internal AGF team.
80%
Horizons Exchange Traded Funds launched Horizons Auspice
Broad Commodity Index ETF. The fund will take long or flat
60%
positions in futures of 12 commodities including crude oil,
gasoline, gold, corn, wheat and sugar. The management fee for
the Class E units is 0.8% and 1.55% for the Advisor Class units 40%
(offering a 0.75% trailer fee).
20%
0
2011 2012
Source: Advisor Impact Inc.
EquiSoft specializes in the design and development of digital business solutions primarily for the financial industry. For more information please contact:
Jonathan Georges, CIM, FCSI , Vice President, Financial Products. T: 514.989.3141 X 201 | T: 888.989.3141 | Jonathan.Georges@equisoft.com | www.equisoft.com.
©2011 EquiSoft consulting and software solutions.

2. CONSULTING AND SOFTWARE SOLUTIONS
CONSULTING AND SOFTWARE SOLUTIONS
EquiSoft specializes in the design and development of digital
business solutions primarily for the financial industry
Designing and developing industry-leading business solutions Each month this space features an EquiSoft product or service
for financial sector clients is second nature to us. Years of that exemplifies our commitment to the financial industry. This
delivering successful projects have made the EquiSoft team month’s featured product is the Advisor Feedback Survey Tool,
a highly sought-after resource. Knowledge, expertise, an a turn-key solution allowing financial advisors to efficiently
entrepreneurial spirit and first-rate client care are some of the make client contacts and gauge client satisfaction while
hallmarks of our brand. executing a targeted marketing campaign. A white-labeled
version of this tool can drive traffic to your advisor site and
reinforce your firm’s position as provider of value-added services.
Advisor Feedback Survey Tool Why do advisors need
The Advisor Feedback tool is a turn-key client satisfaction survey tool allowing
to survey clients?
financial advisors to efficiently make client contacts and gauge client satisfaction.
1. The process can yield valuable
Furthermore, it can highlight your firm’s commitment to partnering with advisors
insight about keeping clients
to build their book of business.
satisfied.
Step 1: Advisors register to the service via “Raising customer retention
your website. by only 5% increases sales
by 25-85%.”
Step 2: Advisors enter the name, email Step 3: Emails inviting clients to participate “Every minute you spend with
address and select a targeted in the online survey are sent existing clients is worth 500%
message topic for each client. automatically. more than time you devote to
acquiring new clients.”
Harvard Business Review
2. The process provides an
opportunity for client contact.
“…89.7% of advisers
earning at least $100,000 say
that maintaining client
communications is a significant
concern to them…less than half
of advisers who are earning less
than $100,000 think client
communications is important.”
Step 4: Clients access the survey by Step 5: A confidential webpage allows CEG Worldwide study of affluent investors
clicking on the hyperlink in the the advisor to monitor aggregate
email invitation. survey results. “Of those who had three or
more annual contacts, 66 %
planned on giving their primary
advisor more assets to manage,
and 64 % said they would give
that same advisor referrals.
Of those who had two or fewer
contacts from their advisor,
The survey includes a the numbers were 1.4 % and
targeted marketing 0 %, respectively.”
message (e.g. TFSA, Registered Rep Magazine
income portfolio,
RESP, etc…).
Please do not hesitate to contact us for more information. EquiSoft
Please do not hesitate to contact us for more information. EquiSoft ET SOLUTIONS INFORMATIQUES / CONSULTING AND SOFTWARE SOLUTIONS
EquiSoft
Jonathan Georges, CIM, FCSI contact:
For more information please CONSEILS
CONSEILS ET SOLUTIONS INFORMATIQUES //CONSULTING AND SOFTWARE SOLUTIONS
Jonathan Georges, CIM, financiers / Vice President, Financial Products
Vice-président, Produits FCSI
Jonathan Georges, CIM, FCSI CONSEILS ET SOLUTIONS INFORMATIQUES CONSULTING AND SOFTWARE SOLUTIONS
T: 514.989.3141 X 201 | T: 888.989.3141 | F: 514.989.3140
Vice-président, Produits financiers / /Vice President, Financial Products
Vice-président, Produits financiers Vice President, Financial Products T: 514.989.3141 X 201 | |T: 888.989.3141 | |F: 514.989.3140
T: 514.989.3141 X 201 T: 888.989.3141 F: 514.989.3140
Jonathan.Georges@equisoft.com | www.equisoft.com
Jonathan.Georges@equisoft.com | |www.equisoft.com
Jonathan.Georges@equisoft.com www.equisoft.com