This monthly newsletter provides an overview of mutual fund industry vital signs (asset growth, sales and performance), product development highlights for the month and interesting facts about our industry.

1. Mutual Fund Monthly Review September 2012
Mutual Fund Industry Vital Signs
Starting assets (August 31, 2012) $666.3 billion
+ net sales $1.0 billion
+/- estimated market effect $11.4 billion (1.7%)
= Ending assets (September 30, 2012) $678.7 billion
Vitals Signs by Fund Category for September 2012
Top 3 Categories Bottom 3 Categories
Asset Growth ($) Global Neutral Balanced: $1.864 billion Canadian Money Market: -$354 million
Canadian Neutral Balanced: $1.284 billion Cdn. Inflation Protected Fix. Inc.: -$27 million
Cdn. Dividend & Income Eq.: $1.246 billion Cdn. Synthetic Money Market: -$9 million
Asset Growth U.S. Synthetic Money Market: 15.9% Cdn. Synthetic Money Market: -3.3%
(as a % of starting assets) Alternative Strategies: 15.8% Canadian Money Market: -1.1%
Precious Metals Equity: 12.4% Cdn. Inflation Protected Fix. Inc.: -0.9%
Net Sales ($) Cdn. Fixed Income Balanced: $427 million Canadian Money Market: -$364 million
Canadian Fixed Income: $413 million Canadian Equity Balanced: -$275 million
Global Neutral Balanced: $357 million Canadian Focused Equity: -$229 million
Net Sales U.S. Synthetic Money Market: 17.4% Cdn. Synthetic Money Market: -2.2%
(as a % of starting assets) Alternative Strategies: 11.6% Canadian Money Market: -1.2%
Miscellaneous – Other: 7.8% Financial Services Equity: -1.1%
Performance Precious Metals Equity: 12.4% Retail Venture Capital: -1.2%
(Fund category averages) Asia Pacific ex-Japan Equity: 5.6% U.S. Money Market: 0.0%
Greater China Equity: 5.5% Canadian Synthetic Money Market: 0.0%
Note: Asset growth figures can be affected by a change in the number of companies reporting to IFIC and
by fund category changes.
Source: IFIC except for Performance where the source is Fundata.
September 2012 –
Product Development Highlights Did You Know?
TD Asset Management launched two new income-focused According to the latest Broker and Advisor Sentiment Index
balanced funds: TD Tactical Monthly Income and TD Strategic survey from Fidelity Investments, U.S. brokers and advisors
Yield. The firm also expanded its corporate class line-up are becoming increasingly effective at taking client assets
by adding 3 new funds (TD Canadian Low Volatility Class, with them when they switch firms. On average, those
TD Fixed Income Capital Yield Pool Class and TD Global High who recently switched firms reported bringing 70% of their
Yield Capital Class) and 3 corporate class versions of existing assets to their new firm, up from 61% four years ago.
mutual fund trusts (TD Tactical Monthly Income Class,
TD Global Low Volatility Class and TD Dividend Income Class). % of assets retained when switching firms
FT Portfolios Canada launched First Trust U.S. Dividend 72%
Portfolio (target mix of 80% U.S. Stocks and 20% U.S. REITs) 70%
and First Trust Global Balanced Portfolio (target mix of 60%
68%
equity securities and 40% fixed-income ETFs). The new
funds’ investment process will be driven by the company’s 66%
proprietary rules-based methodologies. Series A versions 64%
of the new funds will carry a management fee of 1.95%. 62%
CI Investments completed the integration of the former 60%
Hartford funds, a family of funds it purchased in December
58%
2010. The full integration included the merging of 18 funds
and the renaming of 10 surviving funds, effectively discon- 56%
tinuing the Hartford and Castlerock brand names. 2008 2012
Source: Broker and Advisor Sentiment Index survey
from Fidelity Investments
EquiSoft specializes in the design and development of digital business solutions primarily for the financial industry. For more information please contact:
Jonathan Georges, CIM, FCSI , Vice President, Financial Products. T: 514.989.3141 X 201 | T: 888.989.3141 | Jonathan.Georges@equisoft.com | www.equisoft.com.
©2012 EquiSoft consulting and software solutions.

2. CONSULTING AND SOFTWARE SOLUTIONS
Industry-leading solutions for the financial sector
EquiSoft specializes in the design and development of digital business solutions primarily
for the financial industry.
Designing and developing industry-leading business solutions for financial sector clients is second nature to us. Years of delivering
successful projects have made the EquiSoft team a highly sought-after resource. Knowledge, expertise, an entrepreneurial spirit
and first-rate client care are some of the hallmarks of our brand.
Some examples of the many ways EquiSoft’s products and services can help position your firm and its products within the financial
advisor community are outlined below.
WealthElementstm Web Sites
WealthElements is a sales-oriented web suite designed An effective web strategy is only as good as the blueprint it
to help advisors manage every element of their clients' relies upon. We can help. We will work with you to create,
wealth. A white-labeled version of the tool on your advisor and execute web strategies in line with your needs, objectives
site is the ideal sales and marketing platform for your and overall business plan. Furthermore, EquiSoft has extensive
portfolio products. experience is designing and developing content management
systems, the best investment a firm can make when there is a
need to frequently update online information.
Fund Fact Sheets Advisor Feedback Survey Tool
EquiSoft’s Fact Sheet Generator allows your firm to custom The Advisor Feedback Survey Tool is a turn-key solution
design fund fact sheets to your specific needs and automate allowing financial advisors to efficiently make client contacts
the monthly update process for a fraction of your current costs. and gauge client satisfaction while executing a targeted
marketing campaign. A white-labeled version of this tool can
drive traffic to your advisor site and reinforce your firm’s
position as provider of value-added services.
Please do not hesitate to contact us for more information. EquiSoft
Jonathan Georges, CIM, FCSI CONSEILS ET SOLUTIONS INFORMATIQUES / CONSULTING AND SOFTWARE SOLUTIONS
Vice-président, Produits financiers / Vice President, Financial Products T: 514.989.3141 X 201 | T: 888.989.3141 | F: 514.989.3140
Jonathan.Georges@equisoft.com | www.equisoft.com