23. Interventions: External: Conversions Conversions represent the number of users who clicked through to the my MDAnderson for Physicians registration page
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25. Early Results CL 32.3 CL 29.5 Pre-Intervention Intervention Post 9.5% Increase In Registrations
26. Building an Awareness ROI Model Physician visits my MDAnderson for Physicians home page Physician visits my MDAnderson for Physicians registration page Physician becomes a my MDAnderson for Physicians member Physician submits a referral through my MDAnderson for Physicians Physician clicks on a link to my MDAnderson for Physicians
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Editor's Notes
Barbara: Increasing myMDAnderson for Physician Registrations was designed to evaluate new cost effective techniques for growing the referring physician user-base of myMDAnderson for Physicians.
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