For every industry and business, there's a wise Big Data Journey to Value formula that goes like this:
* (Big) Data + Analytics = Information
* Information + Context = Insight
* Insight + Actionable Systems = Desired Outcomes
You'll notice that in the game of Big Data, the accumulation of (valuable new technology-driven) data (about your customers, about your internal efficiencies) is only the first step.
Innovation, business competitive advantage and results, only comes out of Big Data if you have *Actionable Systems* that can create Desired Outcomes.
Make sure you add this 2nd step to any of your conversations around business competitiveness in today's hyper-rich innovation, data-rich, internet-scale environment.