Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Ultimate Guide To F&B e-commerce statistic in SEA and VN.2014

3,040 views

Published on

The file brings you near to all needed info and data for F&B e-commerce in either SEA or VN with detailed case studies from Europe. Hope you all enjoy!

Published in: Retail

The Ultimate Guide To F&B e-commerce statistic in SEA and VN.2014

  1. 1. The Ultimate Guide to 2014 FMCG E-Commerce Statistics in Southeast Asia & Vietnam
  2. 2. Agenda E-Commerce: The Definition 1 and models 2 E-Commerce: The current status in SEA and Vietnam 3 E-Commerce: A broader Perspective with Online Consumer Behavior 4 5 Q&A 2 Case Study & Guidelines for E-Commerce Strategies in FMCG
  3. 3. E-Commerce: The Definition 1 and models
  4. 4. Defini&on and popular business models Electronic commerce, commonly known as E-­‐commerce or eCommerce, is trading in products or services conducted via computer networks such as the Internet – Wikipedia. There is 2 main popular e-­‐commerce models: Marketplace: C2C : eBay B2C: Amazon. B2B: Alibaba B2B2C: Rakuten. Direct selling: Consignment model Outright model Dropship model
  5. 5. E-Commerce: The Definition and models E-Commerce: The current status 2 in SEA and Vietnam
  6. 6. Recent investment news in Asian Online F&B Retailing Walmart’s online supermarket for China -­‐ Yihaodian saw $1.9 billion in sales in 2013 Amazon’s first ever investment in China is an online fresh food grocer, Yummy77 Facebook co-­‐founder joins online grocery store RedMart’s $5.4m funding round in Singapore Sumisho E-­‐Commerce Indonesia officially launched its Indonesian grocery e-­‐commerce website Sukamart.com Tesco Online Shopping setup & fulfillment service launched in Malaysia in 2013 eBay and HomeShop18 Add Food and Groceries For Indian Customers Online grocery shopping on the rise in Pakistan with Smartmart, AaramShop, PakistanGrocery.
  7. 7. Why they are here?
  8. 8. Beautiful beaches? Photo credits: Myshaadiwale
  9. 9. Internet penetra&on in Singapore, Malaysia, Vietnam, Philipinnes is now growing faster than the world’s average ! Source: World Bank
  10. 10. In 2011, the Internet users in Southeast Asia was… 17m 4m 36m 11m 28m 22m Source: Euromonitor Total 118m Internet Users In “Big 6” SEA countries
  11. 11. 21m In 2016, the Internet users in Southeast Asia will be… 17m 4m 11m 28m 22m Source: Euromonitor 21m 80m 43m 36m 36m Total 205m Internet Users In “Big 6” SEA countries
  12. 12. Source: Euromonitor In 2011… Retail Market E-­‐Commerce Market 0.8% 0.33% 2.30% 0.25% 0.30% 0.6% % EC Penetra&on rate, not inclusive of services
  13. 13. Source: Euromonitor In 2016… Retail Market E-­‐Commerce Market 1.4% 0.47% 3.86% 0.71% 0.54% 0.94% % EC Penetra&on rate, not inclusive of services
  14. 14. Focus on Vietnam Photo credit dulich.chudu24.com
  15. 15. Source: We are Social, 2014
  16. 16. Source: We are Social, 2014
  17. 17. Source: We are Social, 2014
  18. 18. Source: We are Social, 2014
  19. 19. Online Commerce Market Size Source: Euromonitor
  20. 20. Online Commerce Top Categories Source: Euromonitor In 2014… In 2016… This is exclude hotel booking, travel packages, online insurance, and movie &ckets
  21. 21. E-Commerce: A broader Perspective with Online 3 Consumer Behavior
  22. 22. F&B Online Retailing share low, but expected to con&nue at rapid rates Singapore F&B Online Retailing – Currency: SGD millions Malaysia F&B Online Retailing – Currency: RM millions Vietnam F&B Online Retailing – Currency: VND Billions Let’s put the number on it! Source: Euromonitor
  23. 23. Vietnam Online Consumer Benchmark Study The primary objective of this research was to: Understand the shopping behaviors of online consumers in Vietnam across a variety of product categories Key research questions included: • How do online resources, including search engines, online advertising and online videos contribute to [category] decision-making? • How does the Internet compare to traditional media and personal sources in terms of its impact on purchase decisions? Research was conducted in Vietnam among 1275 recent buyers of a variety of consumer products Respondents age 18+ were required to have purchased at least 1 products within the last 3 or 6 months. Online Consumer Benchmark Study. Vietnam. 2013. Netpop Research, LLC
  24. 24. This report presents an initial overview of online consumers in Vietnam, followed by an analysis of shopping behaviors across the following product categories: 30 Report Overview Main Product Categories Purchase Time Frame n Broadband/Wireless Broadband Services Last 6 months 339 Computers Last 3 months 340 Digital Cameras Last 6 months 311 Food or Beverages (never before purchased) Last 3 months 345 Mobile Phones or Smartphones Last 6 months 343 Mobile Phone Plans Last 6 months 345 Personal Care Products (never before purchased) Last 3 months 343 Online Consumer Benchmark Study. Vietnam. 2013. Netpop Research, LLC
  25. 25. Among traditional and in-person sources, TV ads and friends/ family are most influential 6% 3% 17% 15% 14% 32% 32% 39% 39% 37% 43% 54% 54% 66% 72% 96% of new food or beverage buyers use at least one type of traditional/in person source to research … … and 92% of them consider at least one type influential* 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Friends/family TV ad TV show Retail store Newspaper ad Sales person Magazine ad Newspaper article Billboard or outdoor ad Magazine article Radio ad Radio show Postal mail ad or catalog Print phone book Telemarketing Source is Influential* Use Source Base: New Food n=345 or Beverage Sub-Group *Top 2 box scores (4, 5 on 5-pt. scale) Use and Influence of Traditional/In Person Sources 5.5 Average Traditional/In Person Sources Used (of 15 sources measured)
  26. 26. Search engines are used more – and are more influential – than other types of websites Expert review sites are very influen&al (for those who use them) 13% 13% 20% 17% 27% 24% 33% 30% 38% 43% 42% 46% 55% 79% 92% of new food or beverage buyers use at least one type of website to … and 84% of them consider at least one type influential* research … 5.2 Average Websites Used (of 14 types of sites measured) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Search engine News website Manufacturer website Online retailer or store website Community Consumer review website Website with reviews by experts Classified listings website Social networking website Shopping comparison website Portal Blog Video website Auction website Source is Influential* Use Source *Top 2 box scores (4, 5 on 5-pt. scale) Use and Influence of Websites Base: New Food n=345 or Beverage Sub-Group ** Use search engines as a source or as a gateway to other online sources **
  27. 27. *Top 2 box scores (4, 5 on 5-pt. scale) Websites and traditional/in-person sources are fairly equivalent in use and influence Traditional/In-Person Sources Websites 96% of new food or beverage buyers use at least one type of traditional/in person source to research … 92% of new food or beverage buyers use at least one type of website to research … n=345 Base: New Food or Beverage Sub-Group … and 92% of them consider at least one type influential* 5.5 Average Traditional/In Person Sources Used (of 15 sources measured) … and 84% of them consider at least one type influential* 5.2 Average Websites Used (of 14 types of sites measured)
  28. 28. Online sources are most helpful for general information gathering and evaluating and comparing options 0% 10% 20% 30% 40% 50% Internet/online sources TV ad Friends/family TV show Newspaper ad Retail store Magazine ad Sales person Percent Who Participated at Each Phase Postal mail ad or catalog Billboard or outdoor ad Radio show Newspaper article Magazine article Radio ad Gathering general information (n=264) Evaluating and comparing options (n=266) Making a final purchase decision (n=276) Purchase Most Helpful Source at Each Phase General informa&on gathering Evalua&on & comparing Final purchase decision 78% 79% 82% n=338 Base: New Food or Beverage Sub-Group who used at least one source Friends/family are most helpful in the final decision phase
  29. 29. 4 Case Study & Guidelines for E-Commerce Strategies in FMCG
  30. 30. 5 Q&A 49
  31. 31. Brought to you by Johnny Tri Dung/ ecommercemilo.com Special thanks to CK Wong, Adrian Oh E-­‐Commerce Insights n.com/ecommercemilo

×