3/10/2018 2018 Design In Tech Report
Computational Designer vs Classical Designer
When people in the tech industry talk about “design,” they often make the mistake of not differentiating between
classical designers and computational designers. The former kind of designer might craft a wooden chair for a home
which is used by a few people; the latter kind of designer might craft an app for a smartphone which is used by
hundreds of millions of people.
Classical Design Computational Design
Number of Active Users Few to Millions Few to Billions
Time Needed to Deploy Completed Product Weeks to Months through Distribution
Instantaneously Delivered Over the Net
“Perfection” is Achievable Yes There’s a ﬁnal state. No It’s always evolving.
Designer’s Level of Conﬁdence Absolute, and Self-Validating Generally High, but Open to Analyzing
Production Materials Paper, Wood, Metal, and Anything Physical Data, Models, Algorithms, and Anything
Skills With Tools Are Generally Grounded In Hands and Laws of Physics Mind and Computer + Social Sciences
Source: 2018 Design In Tech Report | Technology × Business × Design 13 / 90
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