2. Advertising & Media
Partnerships
12 years on the “client side” creating print and online
campaigns that drive increased reach and frequency
across multiple media properties
Experience leading internal creative teams as well as
working with multiple advertising agencies in the
Detroit area, Ann Arbor, and Birmingham (AL)
15 years on the “media side,” including creating more
than 50 new digital/online advertising and sponsorship
products for Automotive News in client-facing role
Created innovative partnership with RIS News that
generated 900+ leads for RGIS from thought leadership
content (custom research, infographics, technology
roadmaps, trendagrams)
4. Corporate & Brand Marketing
Extensive experience in developing corporate and
brand collateral materials, presentations, and content
marketing materials
Conceived and launched newsletters for three different
companies, with content (executive interviews, Q&A’s,
case studies, new product info, event schedules) for
customers and prospects
Active in crafting corporate social media presence
(LinkedIn, Facebook, Twitter) since 2003
Extensive experience in strategic brand positioning
and repositioning, including corporate identity as well
as managing intellectual property and web domains
6. Digital & Online Marketing
20 years of e-commerce experience, including work with pioneer
in automotive supply chain
18 years of digital marketing experience, including both lead
acquisition and direct online sales using email marketing, social
media marketing, content marketing, video, SEO, and paid search
Launched the first website for Automotive News in 1998, and led
website redesign efforts for multiple companies using “Voice of
the Customer” data and usability analysis from Foresee
Developed integrated online marketing platform that increased
demand generation results by 16X and online revenue by 270%
Experience with many different online marketing software
platforms including Salesforce, Eloqua, InsideSales.com,
Demandbase, Brightedge, Vocus/PRWeb, Cheetahmail, Omniture,
Google Analytics, Google Adwords, Brightcove, Open AdStream,
Foresee and many others
8. Direct Mail
15+ years of direct mail experience
Managed 1.2 million pieces/year of paid circulation
direct mail for flagship B2B brand Automotive News
Extensive experience with list, offer and creative
segmentation and testing (A/B splits, multivariate)
Coordinated 4 major direct mail campaigns per
year including list acquisition, database
merge/purge, fulfillment, and back-end analysis
Gold winner of Folio: New Business Direct Mail for
Automotive News Statement of Benefits Package
10. Product Marketing
Ability to quickly identify compelling product and
service features and benefits and develop customer-
focused product marketing materials including print
and online collateral, sell sheets, sales presentations,
proposals, and website pages
Developed innovative, comprehensive product
collateral system for software provider within first six
months – a first in company history – that unlocked
hidden value and helped triple average customer initial
order value within four years
Created collateral system for manufacturing
consultancy – a first in company history – that provided
consistent brand identity across six semi-autonomous
business units
12. Public Relations &
Crisis Communications
12+ years of PR, publicity, and crisis communications
experience
Forged long-term relationships with industry media
partners to create opportunities to earn coverage for
newsworthy events
Leveraged opportunities in city business publication
(Crain’s Detroit Business) to dramatically raise profile
of RGIS in Commercial & Industrial sector and assist
with talent recruitment
Quick response to local print and broadcast outlets on
diesel fuel spill turned a potential strongly negative
story into one of decisive corporate responsibility
14. Trade Shows &
Other Onsite Events
12+ years of trade show management experience,
managing 12-30 trade shows per year
Developed custom booth properties up to 20’x40’ in
size, with extensive A/V and interactive capabilities
Experience marketing and managing customer and
prospect events in a variety of formats, including
information sessions, clinical training seminars,
user groups, focus groups and hospitality events
Conducted back-end analysis on event marketing
activities, including cost-per-lead, ROI, and lifetime
value analysis
16. Webinars & Other Online Events
10+ years of live webinar production experience, including
more than 75 events as producer or moderator
Averaged more than 300 live and on-demand attendees,
including several events with more than 1,000 participants
Created a million-dollar online events business consisting of
sponsored webinars, paid webinars, live webcasts, and
online trade shows for Automotive News
Strong experience in marketing online events using
primarily email marketing and social media marketing
channels (LinkedIn, Facebook, Twitter)
Experience with ON24 and INXPO online event platforms
