2. HOW TO FILL A FUNDING ‘GAP’ OF £5m?
We helped generate innovative new ways of giving from ‘near field’ payment systems which make it easy to
pay by mobile through to ‘micro-donations’ from rounding up bills. Co-ordinated under the imperative to
end global water poverty by a fixed end date (2020).
Our role was to stimulate new ideas, shake up the status quo and get results in a fixed time.
PROJECT LEADER. INNOVATION. BRAND STRATEGY.
3. HOW TO GET BETTER RESULTS FROM COMMUNICATIONS?
We analysed briefing and approval processes internally from product to comms experts and then to external
agencies. Working with the team we developed new ways of thinking about briefing and new procedures
for internal and external briefing.
Our role was to be consultants for change and improvement in communications
CONSULTANCY. CHANGE AGENT. INDUSTRY BEST PRACTICE.
4. HOW TO DEVELOP A BRAND IN A NEW SERVICE INDUSTRY?
We introduced a brand bullseye, brand vision and values to an organisation wanting to be clearer in what they
stood for and where they were headed as a brand. We worked closely to flow through the brand into
every action the organisation took.
Our role was to be consultants for brand development
BRAND DEVELOPMENT. BRAND STRATEGY. BRAND ARCHITECTURE.
5. HOW TO DEVELOP MARKETING TEAM SKILLS?
We developed a workshop to improve skills, insight, and awareness of marketing actions that would improve
efficiency through understanding agency motivations and how to brief them more effectively.
Our role was to develop a training and development programme
TRAINING PROGRAMME. SKILLS DEVELOPMENT. WORKSHOP FACILITATION.
6. HOW TO SHIFT A BUSINESS TO BE MORE EMOTIONALLY DRIVEN?
We deconstructed the brand, understood consumer motivations, developed a new brand vision and created a
change programme that was implemented across 22 European markets. A brand film, brand book and
implementation guidelines.
Our role was to define a new emotionally driven purpose to maintain a premium price.
BRAND INSIGHT. CHANGE PROGRAMME. BRAND BOOK AND FILM.
7. HOW TO FOCUS A TEAM ON A NEW PURPOSE?
We helped define a new purpose for the organisation focused on customer needs. Shifting emphasis from an
exclusive sales target to wider measures that would ensure higher customer satisfaction, rates of referral
and repeat business
Our role was to identify new levers in the business and help generate team momentum behind them.
BRAND PURPOSE. STAKEHOLDER RESEARCH. TEAM MOTIVATION.
8. HOW TO DEVELOP NEW PRODUCTS AND SERVICES IN AN EMERGING SECTOR?
We helped re-define the current product portfolio into a clear architecture that worked for consumers and
allowed for new products and services to be implemented. The review included naming, positioning and
product recommendations
Our role was to understand an emerging market such that future products could be launched more effectively
BRAND POSITIONING. PRODUCT DEVELOPMENT. CONSUMER RESEARCH
9. HOW TO PROJECT A MARKET THAT DOESN’T YET EXIST?
We helped define, understand, set parameters and project the future market for wearable technology.
Our role in conjunction with a web design agency (Foolproof) was to work with existing market knowledge and
provide projective techniques to forecast market size and growth patterns globally by market by year for
the next 10 years
MARKET FORECASTING. VISIONING.
