Squeezing the evil out of the music industry
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I talk about my past, how went from an open source geek, to a free culture advocate, and about Magnatune and BookMooch
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Squeezing the evil out of the music industry
- 1. Squeezing the Evil out of the music industry John Buckman <john@magnatune.com> http://slideshare.net/johnbuckman http://creativecommons.org/licenses/by-sa/3.0/
- 3. Squeezing the Evil out of the music industry John Buckman <john@magnatune.com> http://slideshare.net/johnbuckman http://creativecommons.org/licenses/by-sa/3.0/
- 4. Personal
- 5. My Journey
- 6. From Open Source Geek
- 7. int Ns_ModuleInit(char *hServer, char *hModule) { nsdbContext *context = ns_malloc(sizeof(nsdbContext)); Ns_RegisterShutdown(nsbdShutdown, context); if (hServer) { context->server = ns_malloc(strlen(hServer)+1); strcpy(context->server, hServer); } else { context->server = NULL; } if (hModule) { context->module = ns_malloc(strlen(hModule)+1); strcpy(context->module, hModule); } else { context->module = NULL; } Tcl_InitHashTable(&table_handles, TCL_STRING_KEYS); dbenv_start(home); Ns_MutexInit(&mutexBDPut); Ns_MutexInit(&mutexBDSync);
- 8. To Open Culture Nerd
- 10. 1993 (I was 24 years old): Desktop Internet Reference
- 11. License: The Desktop Internet Reference is in the public domain and may not be sold...
- 12. That makes no (legal) sense. but it was a “CC by-nc-sa” concept
- 13. to Stallman
- 15. to Lessig
- 17. to Blissful Enlightenment
- 19. Bang & Olufsen Renault
- 21. Ubuntu & Canonical
- 22. It’s all good
- 24. A film: “Defending Your Life”
- 26. Toastmasters
- 29. A bit more Activist
- 33. Wanting to sleep better at night
- 34. Lyris
- 35. Majordomo
- 36. Mailman
- 37. Unhappy
- 38. Sold out
- 52. But, there was a problem.
- 53. Our business model sucked.
- 54. BIG music license fees are an old-boy network
- 55. Our download advantages: * no drm * high audio quality * musicians get paid
- 56. Yawn. iTunes does that all now.
- 57. Cory Doctorow says: DRM is not a feature
- 58. I say: The lack of DRM is also not a feature.
- 59. Our consumer model is outdated.
- 60. In 1970: Shopping for music is fun!
- 61. In 2000: Shopping online for music is fun! (just like in a physical store)
- 62. In 2008: Shopping for music online is boring
- 63. Find a teenage girl Look at her iPod
- 64. You will find: Collections Music from my friend Amy That cute DJ Chill out I wanna feel good! music
- 65. Our analysis: being a music librarian is no fun - picking music is tedious - backing up, moving music is work - “I just want to listen!”
- 66. Our analysis: People want access, they want curated collections, they want simplicity.
- 67. Our new business model
- 68. Help us stop selling you music
- 69. Tell us how much you want to pay each month
- 70. We give you complete access to our music, in every way you can imagine
- 71. streaming from work downloads 3g iPhone app web player multihour podcasts Creative Commons legalized sharing
- 72. completely changes the seller/buyer dynamic
- 73. “customers” become “members” and “supporters” and “connectors”
- 74. and all I need to worry about is keeping them happy.
- 75. Forget B2C! What about B2B?
- 76. US music business is $18 billion annually
- 77. $12 billion of that is licensing
- 78. Yes, 2/3rds.
- 79. Record labels are scared, slow, stupid. And they’re downsizing.
- 80. And many companies are out- competing them with licensing.
- 81. Our niche: rights you can’t get elsewhere
- 82. Renault Megane
- 83. From the producers of The Blair Witch Project
- 86. To summarize
- 87. Music licensing is an ok business slow to build, focus on untapped niches
- 88. Download sales are dying
- 89. For now: Memberships, all-you-can-eat, no restrictions, works.
- 90. Magnatune won’t take over the world
- 91. but it can make a contribution
- 92. and it’s a nice way to spend a decade of my life
- 94. Home bookshelves around the world
- 95. Their books available to you
- 96. for free
- 97. and nothing publishers can do about it
- 98. BookMooch makes money with: - margin on Amazon sales ($40,000 in monthly Amazon book sales)
- 99. Twenty companies The largest: BookCrossing PaperbackSwap BookMooch
- 100. Estimate: Two million people have tried book swapping
- 101. At least 50,000 books are swapped each day
- 102. Google loves us
- 103. BookMooch - total number of swaps
- 104. 800,000 in 2nd year 300,000 in 1st year BookMooch - total number of swaps 1 year ago: 300,000 - now at 1.1 million
- 105. Book swapping web sites will be the first global, free repository of most historical human knowledge
- 106. Whatcha think? John Buckman <john@magnatune.com> http://slideshare.net/johnbuckman CC BY-SA 3.0 - http://creativecommons.org/licenses/by-sa/3.0/