Leadership as a Way of Life: Lessons from the US Marines Applied to Corporate Leadership Are you a leader or a manager? Leadership is a demanding and constantly evaluated role in corporate America. In this session, we will explore a comparison of leadership lessons that have been valid for over 200 years.

1. The Consultants
Outsourcing ● Shared Services ● Benchmarking
Leadership as a Way of Life
Comparison of Marine and Corporate Leadership
Alsbridge Americas Alsbridge Europe
3535 Travis St., Suite 105 22-24 Ely Place
Dallas, TX 75204
United States of America
September 25, 2008 London, EC1N 6TE
United Kingdom
Tel: +1 214-696-6410 Tel: +44 (0)207-242-0666
Fax: +1 214-239-0698 Fax: +44 (0)207-242-0667
© Alsbridge 2008 Confidential and Proprietary

2. Agenda
Leadership Traits and Principles
Leadership Moments
Marine Company Commander story
Corporate CEO story
Things to think about in the future
© Alsbridge 2008 Confidential and Proprietary

3. Marine Corps Leadership Traits
JUDGEMENT ENTHUSIASM
JUSTICE BEARING
DECISIVENESS UNSELFISHNESS
INITIATIVE COURAGE
DEPENDIBILITY KNOWLEDGE
TACT LOYALTY
INTEGRITY ENDURANCE
“The relation between Leader and led should in no sense be
that of superior and inferior, nor that of servant and master,
but rather that of teacher and scholar.”
John A. LeJuene
© Alsbridge 2008 Confidential and Proprietary

4. Marine Corps Leadership Principles
KNOW YOURSELF AND SEEK KEEP YOUR PEOPLE
SELF-IMPROVEMENT INFORMED
BE TECHINCALLY AND DEVELOP A SENSE OF
TACTFULLY PROFIEICNT RESPONSIBILITY IN YOUR
SEEK RESPONSIBILITY AND SUBORDINATES
TAKE RESPONSIBILITY FOR ENSURE THAT THE TASK IS
YOUR ACTIONS UNDERSTOOD, SUPERVISED
MAKE SOUND AND TIMELY AND ACCOMPLISHED
DECISIONS TRAIN YOUR MEN AS A TEAM
KNOW YOUR MEN AND LOOK EMPLOY YOUR TEAN IN
OUT FOR THEIR WELFARE ACCORDANCE WITH YOUR
SET THE EXAMPLE CABABILITIES
© Alsbridge 2008 Confidential and Proprietary

5. What is a Company in the Marines?
Combat unit of 6 officers and 240+ Marines and Sailors
Eat, sleep, train and operate as a unit
Mission: Be able to conduct independent special operations from
over the horizon
• (Using 12-15 Zodiac F470 Rubber Boats, lots of cool mountain
climbing gear and the usual assortment of other toys)
Operate in locations such as West Coast of Africa, Caribbean, Arctic
• (most anyplace that has a patch of water somewhere)
Extreme level of focus and intensity
© Alsbridge 2008 Confidential and Proprietary

6. A Hollywood Moment:
Going Well Everything is as Planned
© Alsbridge 2008 Confidential and Proprietary

7. What Happened Where is Everyone?
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8. Situation Understood Righting the Boat
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9. Recovering the Boat Preparation for Next Time
© Alsbridge 2008 Confidential and Proprietary

10. United Messaging
The Company July 2001
5 C level executives with 450 employees and contractors
Mission: Sell, Grow and satisfy customers and investors via services
designed to provider MSFT Exchange, Lotus Notes and POP email
services
$100M of Equity and debt invested
Need for sophisticated sales growth
$11 of Revenue
$6M of cash burn per month with 5 months of runway – Poised for a
turnaround & Rapid Growth
New CEO brought in by investors
© Alsbridge 2008 Confidential and Proprietary

11. A Hollywood Moment:
Going Well Everything is as Planned
Major Marketing Plan put
in place
Massive lead generation
program put in place
Lots of good indicators
that the plan and ideas
were resonating
Meeting scheduled with
dozens of CIOs to help
them evaluate our unique
services
CIO Magazine Retreat in
Tucson from September
10-12 is pivotal event
© Alsbridge 2008 Confidential and Proprietary

12. What Happened? Where is Everyone?
Shocking Attack signals a
change
Meetings with United and
American CIOs cancelled
Stranded in Tucson
Company Operations
threatened due to proximity to
Pentagon
Massive confusion and at many
levels
Team had difficulty adopting
needed changes
© Alsbridge 2008 Confidential and Proprietary

13. Righting the Boat
Massive layoffs needed to stop
burn
Improve systems reliability
Executives team adjusted
Refocus on larger contracts
Successful stock sale of
company
© Alsbridge 2008 Confidential and Proprietary

14. Indicators of Leadership
Morale
Discipline
Espirit de Corps
Proficiency
© Alsbridge 2008 Confidential and Proprietary

15. Morale
Teach belief in cause and mission
Instill confidence in your unit
Make individuals feel important to the team
Encourage strong ties to family, home and faith of choice
Set a positive example
© Alsbridge 2008 Confidential and Proprietary

16. Today’s Take Away
Consider your role as the leader vs. a Manager
Spend 10 min a day thinking about leadership – become the guru
Evaluate your team and their potential to lead vs. follow
Leadership is a life long journey and is portable skill across
industry and profession
© Alsbridge 2008 Confidential and Proprietary