SlideShare a Scribd company logo
1 of 3
Download to read offline
The Little Empresses
            Perceptions & Consumption of Luxury Perfumes in China




March 2012 - Johanna Pétalas
16th of March 2012 - Presentation of my study and its results

     Many thanks to the attendees from the luxury perfume and cosmetic industry:
            !      Hermès, Clarins, L’Oréal, Dior, Annick Goutal….




 Isabelle Ferrand,
                                                             Johanna Pétalas introducing the new luxury perfume customers in China: the Little Empresses
 Perfumer Creator & Manager
 Cinquième Sens


The Little Empresses: Perceptions and Consumption of Luxury Perfumes in China - Johanna Pétalas                                                            !"
!      Edhec Graduate – Grande École and Double Masters Marketing & Management

     !      3yrs of marketing experience in luxury and high-end products, China & EMEA

     !      Cinquième Sens: Expertise in perfume creation & olfactive language

     !      Hobbies: photography enthusiast, musical courses, trek in Nepal



     "      Currently looking for marketing opportunities in perfume & cosmetic industry

     "      For further information, please do not hesitate to contact me

                                                                                  johanna@petalas.fr
                                                                                 +33 (0) 6 51 73 61 31



The Little Empresses: Perceptions and Consumption of Luxury Perfumes in China - Johanna Pétalas          #"

More Related Content

Featured

Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

Featured (20)

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 

Conference At Cinquieme Sens: The Little Empresses Perceptions And Consumption Of Luxury Perfumes In China.Pptx

  • 1. The Little Empresses Perceptions & Consumption of Luxury Perfumes in China March 2012 - Johanna Pétalas
  • 2. 16th of March 2012 - Presentation of my study and its results Many thanks to the attendees from the luxury perfume and cosmetic industry: !  Hermès, Clarins, L’Oréal, Dior, Annick Goutal…. Isabelle Ferrand, Johanna Pétalas introducing the new luxury perfume customers in China: the Little Empresses Perfumer Creator & Manager Cinquième Sens The Little Empresses: Perceptions and Consumption of Luxury Perfumes in China - Johanna Pétalas !"
  • 3. !  Edhec Graduate – Grande École and Double Masters Marketing & Management !  3yrs of marketing experience in luxury and high-end products, China & EMEA !  Cinquième Sens: Expertise in perfume creation & olfactive language !  Hobbies: photography enthusiast, musical courses, trek in Nepal "  Currently looking for marketing opportunities in perfume & cosmetic industry "  For further information, please do not hesitate to contact me johanna@petalas.fr +33 (0) 6 51 73 61 31 The Little Empresses: Perceptions and Consumption of Luxury Perfumes in China - Johanna Pétalas #"