Conference At Cinquieme Sens: The Little Empresses Perceptions And Consumption Of Luxury Perfumes In China.Pptx
1. The Little Empresses
Perceptions & Consumption of Luxury Perfumes in China
March 2012 - Johanna Pétalas
2. 16th of March 2012 - Presentation of my study and its results
Many thanks to the attendees from the luxury perfume and cosmetic industry:
! Hermès, Clarins, L’Oréal, Dior, Annick Goutal….
Isabelle Ferrand,
Johanna Pétalas introducing the new luxury perfume customers in China: the Little Empresses
Perfumer Creator & Manager
Cinquième Sens
The Little Empresses: Perceptions and Consumption of Luxury Perfumes in China - Johanna Pétalas !"
3. ! Edhec Graduate – Grande École and Double Masters Marketing & Management
! 3yrs of marketing experience in luxury and high-end products, China & EMEA
! Cinquième Sens: Expertise in perfume creation & olfactive language
! Hobbies: photography enthusiast, musical courses, trek in Nepal
" Currently looking for marketing opportunities in perfume & cosmetic industry
" For further information, please do not hesitate to contact me
johanna@petalas.fr
+33 (0) 6 51 73 61 31
The Little Empresses: Perceptions and Consumption of Luxury Perfumes in China - Johanna Pétalas #"