R2=.57                                       R2=.62              R2=.74InSites Consulting Brand Model tested by path analy...
Methodology•   Global research community of 6 consecutive weeks•   Field: mid April – early June 2011•   150 recruited urb...
From insights to brand positioning
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
We got a crush on you(th) - Results of a global InSites youth research community
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We got a crush on you(th) - Results of a global InSites youth research community

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Involving Gen Yers from 15 cities around the world to understand why something is cool.

Published in: Business, Technology

We got a crush on you(th) - Results of a global InSites youth research community

  1. 1. R2=.57 R2=.62 R2=.74InSites Consulting Brand Model tested by path analysis
  2. 2. Methodology• Global research community of 6 consecutive weeks• Field: mid April – early June 2011• 150 recruited urban Millennials aged 18-29• Living in 15 different cities around the globe (5 continents)• 61actively posting, 1,330 posts• Recruited via panel brokers, MTV Sticky panel & holycool.net Using innovator-gatekeeper scales & tracking leisure time activities, sports and online behaviour & devices owned
  3. 3. From insights to brand positioning

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