Beta Test: Survey YOUR Buyers at Delivery

1. Beta Test:
Survey YOUR Buyers at Delivery
The deal is done.
Shoppers are willing to talk.

2. It’s easy to create a survey!
email me your info & I’ll call you.
Joe.pistell@dealer.com
Here are the steps:
1. Open account at http://www.surveygizmo.com/
• $15 p/mo, 2 week trial.
2. I’ll build your survey
3. At F&I or at delivery, hand it to a customer on tablet or PC
4. Watch the numbers come in!
5. 

3. 1st, Let’s see some
survey results so far…

4. Question:
“Do You Consider Yourself a
Frequent Internet User?”
Average to Date:
Well Over 90%

5. Question:
“Where did you get
most of your ideas?”
Average to Date:
The Internet makes Shoppers smarter.

6. Question:
“Did you visit our website?”
Average to Date:
88% of all sales.

7. Question:
“How Many Times
Did you visit our website?”
Average to Date:
Over 60% of sales
are back 3 times or more.
(only 5% of these send in a lead)

8. Question:
“Have You Seen Our Ads?”
Average to Date:
Over 50% = “Not Seen”
(numbers vary widely!)

9. Question:
“How long were you
car shopping?”
Average to Date:
Under 2 Weeks = 44%
Over 4 weeks = 40%
(2 kinds of shoppers!)

10. Question:
“How Many Stores
Did You Visit?”
Average to Date:
42% Don’t Shop You (off-line)
(Who are these trusting souls?)

11. Question:
“Did you look at our Used Cars?”
Average to Date:
52% looked at used
(used car traffic can drive new car sales!)

12. Takeaways Learned So Far.
1. 95% of Buyers consider themselves “frequent” Internet users
2. They get almost all of their ideas from the Internet
3. 88% of your sales were shopping on your website prior to
purchase
• 60% of sales were on your website three times or more!
4. You have 2 kinds of shoppers.
• 45% Buy under 2 weeks of shopping
• 45% Buy after 4 weeks of shopping
5. 42% of buyer NEVER SHOPPED YOU (off-line)
• Who are these people? More studies will find out.
6. Used Cars are important to your floor traffic!