SlideShare a Scribd company logo
Each student should find a current event in the sport marketing
industry that relates to current course topics. Some useful
resources might be
Street & Smith’s Sports Business Journal
, databases available through the U-M Libraries, newspaper
such as
The New York Times, The Wall Street Journal
, magazines such as
Sports Illustrated, Forbes
, or websites such as
ESPN.com
,
CBSSports.com
, etc. In addition to the presentation, a written assignment
(1,000 word limit excluding appendix, references) should be
submitted and must include the following:
1. Summary of the article
2/20
2. How it relates to the topic in the course
4/20
3. Three thought-provoking discussion questions on the topic
6/20
4. Your own critical analysis/findings to the questions above
6/20
5. Reference and copy of the original article in appendix
2/20
Total 20
Note.
Written assignment is due on the day he/she is scheduled to
present (
a hard copy and an electronic submission to here
)
. Failure to present on the scheduled date without written
notification in advance will lose 50% of the points.
Each presenter should submit the link(s) of original article(s) to
the instructor at least two days before the presentation.

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Each student should find a current event in the sport marketing .docx

  • 1. Each student should find a current event in the sport marketing industry that relates to current course topics. Some useful resources might be Street & Smith’s Sports Business Journal , databases available through the U-M Libraries, newspaper such as The New York Times, The Wall Street Journal , magazines such as Sports Illustrated, Forbes , or websites such as ESPN.com , CBSSports.com , etc. In addition to the presentation, a written assignment (1,000 word limit excluding appendix, references) should be submitted and must include the following: 1. Summary of the article 2/20 2. How it relates to the topic in the course 4/20 3. Three thought-provoking discussion questions on the topic 6/20 4. Your own critical analysis/findings to the questions above 6/20 5. Reference and copy of the original article in appendix 2/20 Total 20
  • 2. Note. Written assignment is due on the day he/she is scheduled to present ( a hard copy and an electronic submission to here ) . Failure to present on the scheduled date without written notification in advance will lose 50% of the points. Each presenter should submit the link(s) of original article(s) to the instructor at least two days before the presentation.