New Standard Branding was founded by veteran branding agent Micah Pittard at the end of 2021. The name signifies a new standard of doing business in brand representation: integrity-driven, client-focused and a tailored approach to client’s goals. NSB works strategically with the larger team including Managers, Publicists, Stylists to always keep the bigger picture in mind.

5. ROBERT MICAH PITTARD: TALENT AGENCY

6. NEW STANDARD BRANDING (NSB) IS A PREMIERE TALENT AGENCY
SPECIALIZING IN CELEBRITY BRANDING, ENDORSEMENT CAMPAIGNS
AND LICENSING FOR A SELECT ROSTER OF HIGH-PROFILE
ENTERTAINMENT CLIENTS.
NSB OFFERS CLIENTS AN ELEVATED, HANDS-ON STRATEGIC APPROACH
NOT FOUND AT LARGER FULL-SERVICE AGENCIES. INSTEAD OF RELYING
ON INCOMING INQUIRIES, NSB LEVERAGES RELATIONSHIPS WITH
FORTUNE 500 BRANDS, AD AGENCIES AND OTHER TALENT BUYERS TO
PROACTIVELY PITCH CLIENTS AND CREATE OPPORTUNITIES. NSB’S
BESPOKE APPROACH ENSURES A LONG-TERM STRATEGY ON
CAMPAIGNS THAT ENHANCE THEIR CLIENT’S OVERALL PERSONAL
BRAND.

7. NEW STANDARD BRANDING WAS FOUNDED BY VETERAN BRANDING
AGENT MICAH PITTARD AT THE END OF 2021. THE NAME SIGNIFIES A
NEW STANDARD OF DOING BUSINESS IN BRAND REPRESENTATION:
INTEGRITY-DRIVEN, CLIENT-FOCUSED AND A TAILORED APPROACH TO
CLIENT’S GOALS. NSB WORKS STRATEGICALLY WITH THE LARGER TEAM
INCLUDING MANAGERS, PUBLICISTS, STYLISTS TO ALWAYS KEEP THE
BIGGER PICTURE IN MIND.

8. WITH OVER 15 YEARS OF EXPERIENCE REPRESENTING CELEBRITY
TALENT IN THE BRANDING SPACE, MICAH HAS BEEN RESPONSIBLE FOR
SECURING MANY MULTI-MILLION DOLLAR ENDORSEMENT CAMPAIGNS
FOR THE LIKES OF BRAD PITT, JENNIFER ANISTON, JON HAMM,
MATTHEW MCCONAUGHEY, TO NAME A FEW. MICAH’S BROAD
KNOWLEDGE OF FASHION, LUXURY, AND CONSUMER BRANDS
ENABLES HIM TO IDEATE CREATIVE MARKETING SOLUTIONS UTILIZING
TALENT TO TARGET AUDIENCES IN AUTHENTIC WAYS. WHILE MOST OF
MICAH’S BACKGROUND HAS BEEN WORKING WITH A-LIST TALENT, HE
ALSO MAINTAINS A PASSION AND EYE FOR EMERGING TALENT,
WORKING TO HELP BUILD THEIR BRAND FROM THE BEGINNING.