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BBMN Shane Carnell-Xu: How to Convert and Retain Followers of Your Brand

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Shane Carnell-Xu, co-founder of award-winning Bath agency Ready, spoke at the Bath & Bristol Marketing Network on the 8th March about subscription marketing and how brands can use this business model to grow a loyal following.

Full details of the talk and upcoming events here: http://www.marketing-network.org/catch-up/

Published in: Business
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BBMN Shane Carnell-Xu: How to Convert and Retain Followers of Your Brand

  1. 1. HOW TO CONVERT AND RETAIN FOLLOWERS OF YOUR BRAND BY SHANE CARNELL-XU
  2. 2. c WE ARE A MULTI-DISCIPLINED CREATIVE AGENCY. WE SPECIALISE IN SUBSCRIPTION MARKETING CAMPAIGNS ACROSS PRINT, DIGITAL AND SOCIAL MEDIA.
  3. 3. WHAT IS SUBSCRIPTION MARKETING?
  4. 4. WHAT IS MEMBERSHIP MARKETING?
  5. 5. TODAY’S DIVERSE SUBSCRIPTION BUSINESS MODEL
  6. 6. SOCIAL MEDIA ALLOWS CONSUMERS TO SUBSCRIBE TO THEIR FAVOURITE BRANDS
  7. 7. ACQUISITION RETENTION + TARGET AUDIENCESMARKETING CHANNELS & TIMING LEAD GEN & ONBOARDING DATA PRICING STRUCTURE & CPA CRM & TOUCH POINTS BRAND LOYALTY ADDED VALUE RENEWAL STAGES & PRICINGWIN BACK IT’S ALL ABOUT A/B TESTING!
  8. 8. ACQUISITION RETENTION + TARGET AUDIENCESMARKETING CHANNELS & TIMING LEAD GEN & ONBOARDING DATA PRICING STRUCTURE & CPA CRM & TOUCH POINTS BRAND LOYALTY ADDED VALUE RENEWAL STAGES & PRICINGWIN BACK
  9. 9. ACQUISITION RETENTION + TARGET AUDIENCESMARKETING CHANNELS & TIMING LEAD GEN & ONBOARDING DATA PRICING STRUCTURE & CPA CRM & TOUCH POINTS BRAND LOYALTY ADDED VALUE RENEWAL STAGES & PRICINGWIN BACK
  10. 10. EMAIL CAMPAIGNS
  11. 11. ACQUISITION RETENTION + TARGET AUDIENCESMARKETING CHANNELS & TIMING LEAD GEN & ONBOARDING DATA PRICING STRUCTURE & CPA CRM & TOUCH POINTS BRAND LOYALTY - CROSS- SELL/UP-SELL ADDED VALUE RENEWAL STAGES & PRICINGWIN BACK
  12. 12. TARGET AUDIENCES DATA PRICING STRUCTURE CRM & TOUCH POINTS BRAND LOYALTY - UP-SELL ADDED VALUE
  13. 13. TARGET AUDIENCES DATA LEAD GEN CRM & TOUCH POINTS BRAND LOYALTY
  14. 14. THANKS! ANY QUESTIONS?

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