SlideShare a Scribd company logo

Affiliate Marketing

A small and quick presentation about - Affiliate Marketing.

1 of 30
Download to read offline
Affiliate Marketing
WWW.NEVANHORSEY.COM
SUBJECT
AFFILIATE
MARKETING
AFFILIATE
MARKETING IS
PERFORMANCE
MARKETING
AFFILIATE PROMOTES THE
PRODUCT OR THE SERVICE OF THE
BUSINESS TO THEIR OWN
AUDIENCE AND EARNS A
COMMISSION FOR EVERY SALE OR
THE CONVERSION THAT RESULT
FROM THEIR MARKETING
EFFORTS.
POPULAR WAY FOR BLOGGERS, INFLUENCERS & OTHER CONTENT PROVIDERS
TO MONETIZE THEIR ONLINE PLATFORMS BY PROMOTION PRODUCTS & SERVICES
THAT ARE RELEVANT TO THEIR AUDIENCE.
THE AFFILIATE MAY USE A VARIETY OF MARKETING CHANNELS
TO PROMOTE THE PRODUCT OR SERVICE, INCLUDING THEIR
WEBSITE, SOCIAL MEDIA PLATFORMS, E-MAIL MARKETING &
PAID ADVERTISING.

Recommended

SAKSHAM BANSAL DIGITAL MARKETING.pptx
SAKSHAM BANSAL DIGITAL MARKETING.pptxSAKSHAM BANSAL DIGITAL MARKETING.pptx
SAKSHAM BANSAL DIGITAL MARKETING.pptxbsaksham807
 
Digital Marketing for small Businesses
Digital Marketing for small BusinessesDigital Marketing for small Businesses
Digital Marketing for small BusinessesAyodele Ogunkunle
 
project manaagement , affiliate marketing
project manaagement , affiliate marketingproject manaagement , affiliate marketing
project manaagement , affiliate marketingmotivativethamizha1
 
How to Conduct a Digital Marketing Audit to Grow Your Business in 2024
How to Conduct a Digital Marketing Audit to Grow Your Business in 2024How to Conduct a Digital Marketing Audit to Grow Your Business in 2024
How to Conduct a Digital Marketing Audit to Grow Your Business in 2024Vladimir Kuryatnik
 
Creating a High Converting Inbound Marketing Strategy
Creating a High Converting Inbound Marketing StrategyCreating a High Converting Inbound Marketing Strategy
Creating a High Converting Inbound Marketing Strategysemrush_webinars
 

More Related Content

Similar to Affiliate Marketing

Antora digital marketing
Antora digital marketingAntora digital marketing
Antora digital marketing99Graphics.net
 
Propellant Media Overview MASTER
Propellant Media Overview MASTERPropellant Media Overview MASTER
Propellant Media Overview MASTERJustin Croxton
 
CMO Retail Solutions, LLC -- What We Do
CMO Retail Solutions, LLC -- What We DoCMO Retail Solutions, LLC -- What We Do
CMO Retail Solutions, LLC -- What We Dobkipp2500
 
Facebook Marketing Strategies
Facebook Marketing StrategiesFacebook Marketing Strategies
Facebook Marketing StrategiesMayank Singh
 
Internet Marketing Strategy
Internet Marketing StrategyInternet Marketing Strategy
Internet Marketing StrategyPrateek Pasari
 
Integrated Multi-channel Digital Marketing Strategies
Integrated Multi-channel Digital Marketing Strategies Integrated Multi-channel Digital Marketing Strategies
Integrated Multi-channel Digital Marketing Strategies Dushyant Verma
 
AFFILIATE MARKETING.pdf
AFFILIATE MARKETING.pdfAFFILIATE MARKETING.pdf
AFFILIATE MARKETING.pdfLinekar1
 
Marketing On A Shoestring Budget 5 14 09 Final
Marketing On A Shoestring Budget 5 14 09 FinalMarketing On A Shoestring Budget 5 14 09 Final
Marketing On A Shoestring Budget 5 14 09 FinalTomHume
 
Project report of certification on Inbound marketing
Project report of certification on Inbound marketingProject report of certification on Inbound marketing
Project report of certification on Inbound marketinganjanisharma20
 
An Complete Introduction To Affiliate Marketing
An Complete Introduction To Affiliate Marketing An Complete Introduction To Affiliate Marketing
An Complete Introduction To Affiliate Marketing Kamlesh Nishad
 
freefiretools.pdf
freefiretools.pdffreefiretools.pdf
freefiretools.pdfskk648827
 
Business Plan Templates
Business Plan TemplatesBusiness Plan Templates
Business Plan TemplatesGraceMagallon
 
Project 2 personal brand canvas juliana ortiz campo
Project 2   personal brand canvas juliana ortiz campoProject 2   personal brand canvas juliana ortiz campo
Project 2 personal brand canvas juliana ortiz campoJuliana Ortiz
 
Lead Generation | Best Practices for B2B Lead Generation
Lead Generation | Best Practices for B2B Lead GenerationLead Generation | Best Practices for B2B Lead Generation
Lead Generation | Best Practices for B2B Lead Generationrevenuewave0
 
Febpres 140210130319-phpapp01 new2
Febpres 140210130319-phpapp01 new2Febpres 140210130319-phpapp01 new2
Febpres 140210130319-phpapp01 new2kevindoc84
 

Similar to Affiliate Marketing (20)

Antora digital marketing
Antora digital marketingAntora digital marketing
Antora digital marketing
 
Propellant Media Overview MASTER
Propellant Media Overview MASTERPropellant Media Overview MASTER
Propellant Media Overview MASTER
 
CMO Retail Solutions, LLC -- What We Do
CMO Retail Solutions, LLC -- What We DoCMO Retail Solutions, LLC -- What We Do
CMO Retail Solutions, LLC -- What We Do
 
Business Plan Presentation
Business Plan PresentationBusiness Plan Presentation
Business Plan Presentation
 
Facebook Marketing Strategies
Facebook Marketing StrategiesFacebook Marketing Strategies
Facebook Marketing Strategies
 
Internet Marketing Strategy
Internet Marketing StrategyInternet Marketing Strategy
Internet Marketing Strategy
 
Integrated Multi-channel Digital Marketing Strategies
Integrated Multi-channel Digital Marketing Strategies Integrated Multi-channel Digital Marketing Strategies
Integrated Multi-channel Digital Marketing Strategies
 
AFFILIATE MARKETING.pdf
AFFILIATE MARKETING.pdfAFFILIATE MARKETING.pdf
AFFILIATE MARKETING.pdf
 
Marketing On A Shoestring Budget 5 14 09 Final
Marketing On A Shoestring Budget 5 14 09 FinalMarketing On A Shoestring Budget 5 14 09 Final
Marketing On A Shoestring Budget 5 14 09 Final
 
Project report of certification on Inbound marketing
Project report of certification on Inbound marketingProject report of certification on Inbound marketing
Project report of certification on Inbound marketing
 
Digital Marketing for Beginners.pptx
Digital Marketing for Beginners.pptxDigital Marketing for Beginners.pptx
Digital Marketing for Beginners.pptx
 
Marconix connect
Marconix connectMarconix connect
Marconix connect
 
Findcourses Services Document
Findcourses Services DocumentFindcourses Services Document
Findcourses Services Document
 
An Complete Introduction To Affiliate Marketing
An Complete Introduction To Affiliate Marketing An Complete Introduction To Affiliate Marketing
An Complete Introduction To Affiliate Marketing
 
freefiretools.pdf
freefiretools.pdffreefiretools.pdf
freefiretools.pdf
 
Business Plan Templates
Business Plan TemplatesBusiness Plan Templates
Business Plan Templates
 
Project 2 personal brand canvas juliana ortiz campo
Project 2   personal brand canvas juliana ortiz campoProject 2   personal brand canvas juliana ortiz campo
Project 2 personal brand canvas juliana ortiz campo
 
Lead Generation | Best Practices for B2B Lead Generation
Lead Generation | Best Practices for B2B Lead GenerationLead Generation | Best Practices for B2B Lead Generation
Lead Generation | Best Practices for B2B Lead Generation
 
Febpres 140210130319-phpapp01 new2
Febpres 140210130319-phpapp01 new2Febpres 140210130319-phpapp01 new2
Febpres 140210130319-phpapp01 new2
 
Building your benefit plan practice
Building your benefit plan practiceBuilding your benefit plan practice
Building your benefit plan practice
 

Recently uploaded

APAN 57: APNIC Report at APAN 57, Bangkok, Thailand
APAN 57: APNIC Report at APAN 57, Bangkok, ThailandAPAN 57: APNIC Report at APAN 57, Bangkok, Thailand
APAN 57: APNIC Report at APAN 57, Bangkok, ThailandAPNIC
 
Red shadows ringing in Japan's Cyberspace
Red shadows ringing in Japan's CyberspaceRed shadows ringing in Japan's Cyberspace
Red shadows ringing in Japan's Cyberspacesttyk
 
[Hackersuli]Privacy on the blockchain
[Hackersuli]Privacy on the blockchain[Hackersuli]Privacy on the blockchain
[Hackersuli]Privacy on the blockchainhackersuli
 
Modern Red Teaming - subverting mature defenses on a budget
Modern Red Teaming - subverting mature defenses on a budgetModern Red Teaming - subverting mature defenses on a budget
Modern Red Teaming - subverting mature defenses on a budgetmatt806068
 
UGBINTERNETBANKING FACILITY LAUNCHED.pptx
UGBINTERNETBANKING FACILITY LAUNCHED.pptxUGBINTERNETBANKING FACILITY LAUNCHED.pptx
UGBINTERNETBANKING FACILITY LAUNCHED.pptxRiteshsahu101
 
Augmented and Mixed Reality Solutions for Frontline Medical Professionals
Augmented and Mixed Reality Solutions for Frontline Medical ProfessionalsAugmented and Mixed Reality Solutions for Frontline Medical Professionals
Augmented and Mixed Reality Solutions for Frontline Medical Professionalsthirdeyegen65
 
Regulation is Coming - Trusted Media Summit 2023
Regulation is Coming - Trusted Media Summit 2023Regulation is Coming - Trusted Media Summit 2023
Regulation is Coming - Trusted Media Summit 2023Damar Juniarto
 
AWS Overview of AWS Clarify, Feature Store, Hyper parameter Tuning
AWS Overview of AWS  Clarify, Feature Store, Hyper parameter TuningAWS Overview of AWS  Clarify, Feature Store, Hyper parameter Tuning
AWS Overview of AWS Clarify, Feature Store, Hyper parameter TuningVarun Garg
 
history of tau gamma architect.1968.....
history of tau gamma architect.1968.....history of tau gamma architect.1968.....
history of tau gamma architect.1968.....josephiigo
 
Augmented and Mixed Reality Solutions for Aerospace & Defense
Augmented and Mixed Reality Solutions for Aerospace & DefenseAugmented and Mixed Reality Solutions for Aerospace & Defense
Augmented and Mixed Reality Solutions for Aerospace & Defensethirdeyegen65
 
Obstructive jaundice is a medical condition characterized by the yellowing of...
Obstructive jaundice is a medical condition characterized by the yellowing of...Obstructive jaundice is a medical condition characterized by the yellowing of...
Obstructive jaundice is a medical condition characterized by the yellowing of...ssuser7b7f4e
 

Recently uploaded (13)

B1 Evaluation.docx
B1 Evaluation.docxB1 Evaluation.docx
B1 Evaluation.docx
 
APAN 57: APNIC Report at APAN 57, Bangkok, Thailand
APAN 57: APNIC Report at APAN 57, Bangkok, ThailandAPAN 57: APNIC Report at APAN 57, Bangkok, Thailand
APAN 57: APNIC Report at APAN 57, Bangkok, Thailand
 
Red shadows ringing in Japan's Cyberspace
Red shadows ringing in Japan's CyberspaceRed shadows ringing in Japan's Cyberspace
Red shadows ringing in Japan's Cyberspace
 
[Hackersuli]Privacy on the blockchain
[Hackersuli]Privacy on the blockchain[Hackersuli]Privacy on the blockchain
[Hackersuli]Privacy on the blockchain
 
Modern Red Teaming - subverting mature defenses on a budget
Modern Red Teaming - subverting mature defenses on a budgetModern Red Teaming - subverting mature defenses on a budget
Modern Red Teaming - subverting mature defenses on a budget
 
UGBINTERNETBANKING FACILITY LAUNCHED.pptx
UGBINTERNETBANKING FACILITY LAUNCHED.pptxUGBINTERNETBANKING FACILITY LAUNCHED.pptx
UGBINTERNETBANKING FACILITY LAUNCHED.pptx
 
Augmented and Mixed Reality Solutions for Frontline Medical Professionals
Augmented and Mixed Reality Solutions for Frontline Medical ProfessionalsAugmented and Mixed Reality Solutions for Frontline Medical Professionals
Augmented and Mixed Reality Solutions for Frontline Medical Professionals
 
Regulation is Coming - Trusted Media Summit 2023
Regulation is Coming - Trusted Media Summit 2023Regulation is Coming - Trusted Media Summit 2023
Regulation is Coming - Trusted Media Summit 2023
 
AWS Overview of AWS Clarify, Feature Store, Hyper parameter Tuning
AWS Overview of AWS  Clarify, Feature Store, Hyper parameter TuningAWS Overview of AWS  Clarify, Feature Store, Hyper parameter Tuning
AWS Overview of AWS Clarify, Feature Store, Hyper parameter Tuning
 
history of tau gamma architect.1968.....
history of tau gamma architect.1968.....history of tau gamma architect.1968.....
history of tau gamma architect.1968.....
 
Augmented and Mixed Reality Solutions for Aerospace & Defense
Augmented and Mixed Reality Solutions for Aerospace & DefenseAugmented and Mixed Reality Solutions for Aerospace & Defense
Augmented and Mixed Reality Solutions for Aerospace & Defense
 
Riesgos online
Riesgos onlineRiesgos online
Riesgos online
 
Obstructive jaundice is a medical condition characterized by the yellowing of...
Obstructive jaundice is a medical condition characterized by the yellowing of...Obstructive jaundice is a medical condition characterized by the yellowing of...
Obstructive jaundice is a medical condition characterized by the yellowing of...
 

Affiliate Marketing

  • 5. AFFILIATE PROMOTES THE PRODUCT OR THE SERVICE OF THE BUSINESS TO THEIR OWN AUDIENCE AND EARNS A COMMISSION FOR EVERY SALE OR THE CONVERSION THAT RESULT FROM THEIR MARKETING EFFORTS.
  • 6. POPULAR WAY FOR BLOGGERS, INFLUENCERS & OTHER CONTENT PROVIDERS TO MONETIZE THEIR ONLINE PLATFORMS BY PROMOTION PRODUCTS & SERVICES THAT ARE RELEVANT TO THEIR AUDIENCE. THE AFFILIATE MAY USE A VARIETY OF MARKETING CHANNELS TO PROMOTE THE PRODUCT OR SERVICE, INCLUDING THEIR WEBSITE, SOCIAL MEDIA PLATFORMS, E-MAIL MARKETING & PAID ADVERTISING.
  • 7. ITS A COST-EFFECTIVE & LOW- RISK WAY FOR BUSINESSES TO REACH NEW CUSTOMERS AND FOR AFFILIATES TO MONETIZE THEIR ONLINE PLATFORMS.
  • 8. IN AFFILIATE MARKETING THE AFFILIATE RECEIVES A UNIQUE LINK, ALSO KNOWN AS AN AFFILIATE LINK OR REFERRAL LINK, WHICH THEY USE TO PPROMOTE THE ADVERTISERS PRODUCT OR SERVICES TO THEIR AUDIENCE.
  • 9. • WHEN A POTENTIAL CUSTOMER CLICKS ON THE AFFILIATE LINK, MAKES A PURCHASE OR PERFORMS A SPECIFIC ACTION LIKE FILLING UP A FORM – THE AFFILATE EARN THE COMMISSION.
  • 10. BASED ON THE CONCEPT OF REVENUE SHARING WHERE THE ADVERTISER ONLY PAYS THE AFFILIATE WHEN A SPECIFIC ACTION IS TAKEN BY THE CUSTOMER. THIS HELPS BUSINESSES TO REDUCE THEIR MARKETING COSTS WHILE STILL REACHING A LARGER AUDIENCE AND INCREASING THEIR SALES.
  • 11. SUCCESSFUL AFFILIATE MARKETING PROGRAMS REQUIRE BUILDING STRONG RELATIONSHIPS WITH AFFILIATES AND OFFERING COMPETITIVE COMMISSION RATES AND PROVIDING HIGH-QUALITY PRODUCTS OR SERVICES THAT ARE RELEVANT TO THE AFFILIATES AUDIENCE.
  • 12. SETTING UP AND MANAGING AFFILIATE PROGRAMS
  • 13. 1. Choose an Affiliate Network or Software Platform for e.g. Commission Junction & Amazon Associates
  • 14. 2. DEFINE YOUR AFFILIATE PROGRAM GOALS & COMMISSION STRUCTURE DETERMINE THE PERCENTAGE OR FIXED AMOUNT OF THE COMMISSION YOU WILL PAY TO YOUR AFFILIATES & SETTING PERFORMANCE TARGETS.
  • 15. 3. RECRUIT AFFILIATES WHO CAN PROMOTE YOUR PRODUCTS OR SERVICES TO THEIR AUDIENCE. THIS CAN BE DONE THROUGH OUTREACH, SOCIAL MEDIA NETWORKING OR BY LISTING YOUR PROGRAM ON AN AFFILIATE NETWORK.
  • 16. 4. PROVIDE PROMOTIONAL MATERIALS & TRAINING. PROVIDE PROMOTIONAL MATERIALS (BANNERS, GRAPHICS AND TEXT LINKS) ADDITIONALLY PROVIDE TRAINING ON HOW TO PROMOTE YOUR BRAND.
  • 17. 5. MONITOR & OPTIMIZE YOUR PROGRAM START TRACKING SALES & LEADS GENERATED BY YOUR AFFILIATES, BY ANALYZING DATA TO IDENTIFY AREAS FOR IMPROVEMENT AND OPTIMIZING YOUR COMMISSION STRUCTURE & PROMOTIONAL MATERIALS TO IMPROVE PERFORMANCE
  • 18. WITH THE RIGHT STRATEGY AND MANAGEMENT YOU CAN REACH OUT A WIDER AUDIENCE, INCREASE SALES & REVENUE AND BUILD VALUABLE RELATIONSHIPS WITH AFFILIATES IN THE INDUSTRY.
  • 19. IDENTIFY & RECRUIT AFFILIATES
  • 20. • RESEARCH POTENTIAL AFFILIATES • LOOK FOR INFLUNECERS, BLOGGERS, WEBSITES & OTHER BUSINESSES IN YOUR NICHE. • SEARCH FOR KEYWORDS RELATED TO YOUR BUSINESS AND SEE WHICH SITES RANK HIGH IN SEARCH ENGINE RESULTS.
  • 21. REACH OUT TO POTENTIAL AFFILIATES VIA EMAIL, SOCIAL MEDIA OR CONTACT FORMS. INTRODUCE YOURSELF, EXPLAIN WHAT YOUR COMPANY OFFERS AND HOW YOUR PRODUCT OR SERVICE CAN BENEFIT THEIR AUDIENCE.
  • 22. PROVIDE PROMOTIONAL MATERIALS OFFER INCENTIVES MONITOR & OPTIMIZE YOUR AFFILIATE PROGRAM
  • 23. WHILE RECRUITING AFFILIATES FOCUS ON QUALITY OVER QUANTITY BETTER TO HAVE A SMALL GROUP OF EFFECTIVE AND DEDICATED AFFILIATES THAN A LARGE GROUP OF AFFILIATES WHO ARE NOT ENGAGED OR NOT GENERATING RESULTS.
  • 24. MEASURING THE SUCCESS OF AFFILIATE MARKETING EFFORTS
  • 25. SALES & REVENUE DETERMINE THE OVERALL ROI OF YOUR PROGRAM AND IDENTIFY WHICH AFFILIATES ARE GENERATING THE MOST REVENUE FOR YOUR BUSINESS.
  • 26. CONVERSION RATES BY TRACKING THEM, YOU CAN IDENTIFY WHICH ONES ARE DRIVING THE MOST QUALIFIED TRAFFIC TO YOUR SITE.
  • 27. CLICK THROUGH RATES (CTR) MEASURE THE PERCENTAGE OF PEOPLE WHO CLICK ON AN AFFILIATE LINK AND ARE DIRECTED TO YOUR WEBSITE. BY TRACKING CTR YOU CAN IDENTIFY WHICH AFFILIATES ARE DRIVING THE MOST TRAFFIC TO YOUR SITE AND ADJUST YOUR PROMOTIONAL MATERIALS TO IMPROVE RESULTS.
  • 28. • COST PER ACQUISITION (CPA) MEANS THE COST OF ACQUIRING A NEW CUSTOMER THROUGH YOUR AFFILIATE PROGRAM. • BY TRACKING CPA, YOU CAN DETERMINE THE PROFITABILITY OF YOUR PROGRAM AND HENCE IMPROVE ROI.