Social Media Ad Headline Swipe File

1. I D M D
S O C I A L
M E D I A
S W I P E
F I L E

2. CONTACT
IDMD
Published
by
IDMD
Reputa=on
Management
©Copyright
2016
IDMD
Reputa=on
Management
All
Rights
Reserved
May
be
shared
with
copyright
and
credit
intact
www.idmd.ca

3. IN SOCIAL MEDIA ADVERTISING,
GREAT CREATIVE IS ESSENTIAL
#GettingMediaRight

4. GREAT ADS GET MORE CLICKS
• When
it
comes
to
online
adver=sing,
you
need
to
quickly
capture
the
aOen=on
of
users
and
get
them
to
click
your
ad
or
post.
GREAT
Ads
will
significantly
impact
a
person’s
decision.
• If
they
aren’t
intriguing
or
provide
a
reason
to
click,
the
user
will
simply
pass
it
by.
• This
Swipe
File
will
help
you
create
ads
to
capture
the
aOen=on
of
your
poten=al
customer
or
client.
• TIP:
Make
sure
your
business
is
monitoring
your
online
brand,
and
not
only
pushing
out
adver=sing
through
social
media.
Social
media
marke=ng
is
about
branding
and
engagement
online.
If
you
are
interested
in
our
online
engagement
management
program,
please
email
info@idmd.ca
for
more
informa=on.

5. EFFECTIVE HEADLINES:
SOCIAL PROOF, THREAT &
BENEFIT HEADLINES

6. TYPES OF HEADLINES
Social
Proof,
Threat
and
Benefit
headlines
are
proven
to
capture
the
aOen=on
of
poten=al
customers
by
addressing
by
appealing
to
an
emo=on
or
need
rather
than
an
empty
plea
to
do
business.
• Social
Proof
headlines
use
the
tac=c
that
“others
have
benefited
from
our
product
or
service,
and
so
could
you”.
• Threat
headlines
appeal
to
urgency,
implying
that
the
user
will
not
only
“miss
out”
but
might
incur
a
nega=ve
consequence,
such
as
not
save
money,
not
excel
in
their
work
or
fall
behind
their
compe==on.
• Benefit
headlines
address
the
benefits,
“…if
you
do
this,
you
will
get
that,
and
it
will
be
good…”
We
have
included
examples
of
Social,
Threat
and
Benefit
headlines
that
you
are
free
to
use
in
your
online
copy.

7. SOCIAL PROOF HEADLINES
Social
proof
headlines
come
in
six
basic
forms:
tes=monials,
celebrity
social
proof,
expert
social
proof,
user
social
proof,
wisdom
of
the
crowd,
peer
/
friend
social
proof.
Below
are
several
examples
of
social
proof
headlines
that
you
might
use
for
your
adver=sing:
• Healthy
|
Informed
|
People
buy
[product/service]
• Why
I
[Purchased
My
X
From
X]
(And
Maybe
You
Should
Too)
• The
[diet
pill]
That
[Dr.
Oz]
is/are
Talking
About
• Join
[#]
of
Your
Peers
that
[use
X
brand/service]
• [Have
glowing
skin]
Like
[celebrity]
who
uses
[product
brand]
• How
[#
customers]
Got
[#
savings]
• Learn
how
[name
of
known
customer]
gained
[1000
qualified
leads
in
ten
days]?
• Use
these
=ps
and
tricks
to
[get
long,
healthy
hair]
like
[celebrity].
• Why
[Thousands]
of
People
are
[Buying
VW
mini
vans]
• TIP:
As
you
come
across
other
great
headlines,
make
sure
you’re
adding
them
to
your
Swipe
File.
You
don’t
want
to
miss
out
on
building
up
your
arsenal
of
clickable
copy.
Click
here
to
watch
video

8. THREAT HEADLINES
Threat
headlines
may
include
a
limited
=me
offer,
a
loss
or
risk,
or
implica=on
of
a
harmful,
hidden
agenda:
• Today
only…
[savings/offer]
• If
You
Don’t
[learn
the
secret],
you’ll
never
have
another
opportunity
• The
Big
Lie
In
[behind
your
apartment
rental
contract]
• [X]
Shocking
mistakes
killing
Your
[job
prospects]
• Don’t
[buy
your
next
car]
Without
[Seeing
Us]
First
• [Your
Credit
Score]
May
Be
Hur=ng
[your
chances
at
buying
a
new
home]
• Why
You
Shouldn’t
[sign
a
home
security
contract]
un=l
you
read
this!
• Why
[real
estate
agents]
Fail
and
[Others]
Succeed
• The
Ugly
Truth
About
[boOled
water]
(promo=ng
a
water
filter
system)
• The
Sooner
You
Know
[our
product/service]
The
BeOer

9. BENEFIT HEADLINES
Benefit
Headlines
promise
a
benefit
or
reward
for
responding
to
the
ad
:
• Where
[The
Best
Deals]
Are
And
How
To
Get
Them
• Discover
The
[celebrity
fitness]
Secret
• [Best]
Way
To
Get
[The
Car
Of
Your
Dreams]
• Why
pay
for
[hotels,
insurance]
that
you
don’t
need?
• You
Too
Can
[Drive
Away
Today]
With
[A
New
Car]
• Who
wants
a
well
behaved
pooch?
• You
Don’t
Have
To
Be
[A
Millionaire]
To
[live
in
this
neighbourhood]
• Aner
learning
this,
[saved
hundreds,
changed
my
career]
• Get
[Approved]
Without
[The
Hassle]
• If
you
can
boil
water,
you
can
[make
tacos
with
our
taco
kit]

10. BENEFIT HEADLINES CONT.
• Get
[benefit]
Without
[cost]
• Get
Rid
of
[problem]
Once
and
For
All
• Imagine
[working
from
home]
and
[making
more
money]
• Here’s
a
Quick
Way
to
[solve
a
problem]
• Get
[benefit]
Without
Losing
[blank]
• How
To
Get
[the
most
qualified
leads
]
from
your
[Facebook
Adver=sing]
• Never
Suffer
From
[back
pain]
again
• The
Quickest
&
Easiest
Way
To
[save
money
on
your
groceries]
• How
You
Can
[benefit]
today
–
click
to
learn
more

11. CONCLUSION
With
1.79
billion*
monthly
ac=ve
Facebook
users,
your
poten=al
clients
are
going
online
for
news,
updates
and
events
that
are
important
to
them.
Your
business
can
provide
solu=ons
to
their
needs,
but
only
if
your
online
ads
stand
out
from
the
noise.
The
headlines
provided
in
this
swipe
file
provides
a
handy
“go-­‐to”
for
tried
and
true
copy
ideas
that
will
improve
your
CTR
and
ROI.
If
you
would
like
help
with
your
online
adver=sing,
review
/
social
engagement
management,
or
one
of
the
many
other
online
solu=ons
we
provide,
please
email
info@idmd.ca
or
visit
our
website
at
hOps://www.idmd.ca
Thank
you,
*source:
hOps://www.sta=sta.com