YouTube As A Social Media Tool

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YouTube, deuxième moteur de recherche au monde, attire chaque mois près d’1 milliard d’internautes. Près de 100 heures de vidéo sont uploadées sur YouTube chaque minute (soit plus de 4 jours de vidéo chaque minute !). Ces chiffres, pourtant sans équivoque, contrastent avec l’état de l’art sur le SEO Vidéo et en particulier sur le SEO YouTube : analyses datées ou tests peu fiables. Vous trouverez dans cette présentation 3 analyses qui ont pour objectif de mieux comprendre le SEO Vidéo et notamment les critères de ranking sur YouTube. Les 3 questions auxquelles nous allons répondre sont les suivantes : - Quelle est la part des vidéos dans la recherche universelle ? - Quelle est la part de YouTube dans la recherche Vidéo sur Google ? - Quel est le critère de ranking le plus impactant sur YouTube ? Etude présentée lors du SMX Paris 2013.

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