T series case study

1. Group – 1
Deepak
Jobin
Aleesa
Arya

2. INTRODUCTION
 The case revolves around the story of Indian Music
industry and Piracy of Indian music.
 The case shows how T-series owned by
Gulshan Kumar saw a loop hole in India’s anti
-piracy regulation .
 Gulshan Kumar was alleged with the Piracy of Indian
music which was the main reason of conflict & his
murder.

3. T-series
 Gulshun Kumar >>> Bhushan Kumar
 Music company---Film production and distribution company---
FM & satellite radio licensing.
 US $120 m empire.
 Product Mix:
-Orginal soundtracks of movies
-Remixes
-Old devotional songs
-Melodies from 1960’s
-Pop hits of 1990’s etc

4. Facts And Figures
 In early 1970’s, Gulshan Kumar started music
business.
 T-Series got subsidies and loans.
 GCI and Polydor were their competitors.
 Gulshan Kumar alleged for music Piracy.
 Cover version created controversies

5.  GCI filed suit
 Murder of Gulshan Kumar on August 12, 1997,suspects
were Ramesh Taurani and Nadeem Saifi.
 Supreme Court rule against T-series for Hum Aapke
Hain Kaun

6. Analysis
 Exploitation of Customers: Charging higher price by other
companies.
 Tax Evasion: No Payment of sales tax and other tax.
 Law of Anti- Piracy: It is not powerful
 Cover Version: Captured large market and scope of new
talent.
 Gulshan Kumar Murder: It is not the only solution to end
anything

7. Big Question
Gulshan Kumar Pirate Or Messiah????
For us -
Messiah

8. Suggestions
 The price of the cassettes should have been lowered by
reducing the distributors margin
 The customers should have been made aware about
the consequences of purchasing the pirated cassettes.
 The producer of cover version should share profit with
the copyright owner

9. THANK YOU