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T Series – Gulshan kumar
A Man Who left a legacy behind.
o Navdeep Yadav
o Preksha Jain
o Nitin Jain
o Shipra Makkar
o Vishika
1
2
3
4
5
6
Table of
Content
History and overview
Conclusion
Sectoral Growth
Production & Distribution
Swot analysis
Future Plan
1
Super Cassettes Industries Pvt. Ltd. (SCIPL)
Bhusan Kumar
Chairman & Managing director
T Series History
2
1960s
Radio castes CDs and DVDs Movies
Colour TV Legal Issue54 + Million
1980
1997
20052018
1990 1995
Mission:-
Financial Position :-
 To pursue excellence in quality with the future in mind.
 To keep abreast of changing consumer perceptions.
 To provide comprehensive value for money to our discerning consumers.
Chairman & Managing Director – Mr. Bhushan Kumar
 Turnover of $4.2 million in the international markets.
 A $ 90 million group with Consumer Electronics, Audio/Video CDs.
0
100
200
300
400
500
600
700
800
900
2016 2017 2018 (
Total Revenue (Rs Crore )
Revenue
4
Licensing
 Promote and Sell Music in the legitimate way.
 Earn additional revenues.
Equpiments & Productions
Labeling
Production Process
 High end camera (Rajshri Productions)
 Post Production and Vfx .
 Labeling audio and video Content (Watermark).
Distribution
Channels
The Power of Social Media
54 + Million 9+ Million ~ 1 Million
facebook.com/tseriesmusic twitter.com/TSeries https://plus.google.com/+tseriesmusic
 Commercial Purchase -Website.
 Facebook Sponsered.
Now–
(Low cost)
Then–
(High cost)
 Cassette & CDs- Distribution Channel
SWOT Analysis
S
o
 Largest producer and publisher of music
and video.
 More than 40 +Hindi films.
 Diversified in electronics.
 Big banner films production.
 Tapping the regional music Industry.
 Reduction in main stream income.
 Intense rivalry amongst competitors-
Sony music & Zee music.
 Loss loss of revenue to SCIL by infringing
its copyright.
6
w
t
Films production
Diversification
10
Music Diversification  Mix Tapes.
 Bhagti Sagar.
Fitness
 Blackmail
 Raid.
 Health and Fitness- Guru maan
Gulsan KUmar
Founder – SCIL (T series)
)
“Legend remains victorious in spite of history”
11
Under Guidence Of
Prof. Kala Chenji
(Buisness History),IBS Hyderabad

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T series

  • 1. T Series – Gulshan kumar A Man Who left a legacy behind. o Navdeep Yadav o Preksha Jain o Nitin Jain o Shipra Makkar o Vishika
  • 2. 1 2 3 4 5 6 Table of Content History and overview Conclusion Sectoral Growth Production & Distribution Swot analysis Future Plan 1 Super Cassettes Industries Pvt. Ltd. (SCIPL) Bhusan Kumar Chairman & Managing director
  • 3. T Series History 2 1960s Radio castes CDs and DVDs Movies Colour TV Legal Issue54 + Million 1980 1997 20052018 1990 1995
  • 4.
  • 5. Mission:- Financial Position :-  To pursue excellence in quality with the future in mind.  To keep abreast of changing consumer perceptions.  To provide comprehensive value for money to our discerning consumers. Chairman & Managing Director – Mr. Bhushan Kumar  Turnover of $4.2 million in the international markets.  A $ 90 million group with Consumer Electronics, Audio/Video CDs. 0 100 200 300 400 500 600 700 800 900 2016 2017 2018 ( Total Revenue (Rs Crore ) Revenue
  • 6.
  • 7. 4 Licensing  Promote and Sell Music in the legitimate way.  Earn additional revenues. Equpiments & Productions Labeling Production Process  High end camera (Rajshri Productions)  Post Production and Vfx .  Labeling audio and video Content (Watermark).
  • 8. Distribution Channels The Power of Social Media 54 + Million 9+ Million ~ 1 Million facebook.com/tseriesmusic twitter.com/TSeries https://plus.google.com/+tseriesmusic  Commercial Purchase -Website.  Facebook Sponsered. Now– (Low cost) Then– (High cost)  Cassette & CDs- Distribution Channel
  • 9. SWOT Analysis S o  Largest producer and publisher of music and video.  More than 40 +Hindi films.  Diversified in electronics.  Big banner films production.  Tapping the regional music Industry.  Reduction in main stream income.  Intense rivalry amongst competitors- Sony music & Zee music.  Loss loss of revenue to SCIL by infringing its copyright. 6 w t
  • 10. Films production Diversification 10 Music Diversification  Mix Tapes.  Bhagti Sagar. Fitness  Blackmail  Raid.  Health and Fitness- Guru maan
  • 11. Gulsan KUmar Founder – SCIL (T series) ) “Legend remains victorious in spite of history” 11
  • 12. Under Guidence Of Prof. Kala Chenji (Buisness History),IBS Hyderabad