T Series is India's largest music record label, founded in 1983 by Gulshan Kumar. It has grown to become a multi-million dollar company with a diverse portfolio that includes music and video publishing, film production and distribution, consumer electronics, and more. The company is now chaired by Bhushan Kumar and has annual revenues exceeding $500 million in recent years. T Series leverages its large social media following and distribution networks to promote its music and films. While it faces competition, the company aims to continue diversifying and pursuing new opportunities in regional music, fitness content, and other sectors.

1. T Series – Gulshan kumar
A Man Who left a legacy behind.
o Navdeep Yadav
o Preksha Jain
o Nitin Jain
o Shipra Makkar
o Vishika

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Table of
Content
History and overview
Conclusion
Sectoral Growth
Production & Distribution
Swot analysis
Future Plan
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Super Cassettes Industries Pvt. Ltd. (SCIPL)
Bhusan Kumar
Chairman & Managing director

3. T Series History
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1960s
Radio castes CDs and DVDs Movies
Colour TV Legal Issue54 + Million
1980
1997
20052018
1990 1995

5. Mission:-
Financial Position :-
 To pursue excellence in quality with the future in mind.
 To keep abreast of changing consumer perceptions.
 To provide comprehensive value for money to our discerning consumers.
Chairman & Managing Director – Mr. Bhushan Kumar
 Turnover of $4.2 million in the international markets.
 A $ 90 million group with Consumer Electronics, Audio/Video CDs.
0
100
200
300
400
500
600
700
800
900
2016 2017 2018 (
Total Revenue (Rs Crore )
Revenue

7. 4
Licensing
 Promote and Sell Music in the legitimate way.
 Earn additional revenues.
Equpiments & Productions
Labeling
Production Process
 High end camera (Rajshri Productions)
 Post Production and Vfx .
 Labeling audio and video Content (Watermark).

8. Distribution
Channels
The Power of Social Media
54 + Million 9+ Million ~ 1 Million
facebook.com/tseriesmusic twitter.com/TSeries https://plus.google.com/+tseriesmusic
 Commercial Purchase -Website.
 Facebook Sponsered.
Now–
(Low cost)
Then–
(High cost)
 Cassette & CDs- Distribution Channel

9. SWOT Analysis
S
o
 Largest producer and publisher of music
and video.
 More than 40 +Hindi films.
 Diversified in electronics.
 Big banner films production.
 Tapping the regional music Industry.
 Reduction in main stream income.
 Intense rivalry amongst competitors-
Sony music & Zee music.
 Loss loss of revenue to SCIL by infringing
its copyright.
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w
t

10. Films production
Diversification
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Music Diversification  Mix Tapes.
 Bhagti Sagar.
Fitness
 Blackmail
 Raid.
 Health and Fitness- Guru maan

11. Gulsan KUmar
Founder – SCIL (T series)
)
“Legend remains victorious in spite of history”
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12. Under Guidence Of
Prof. Kala Chenji
(Buisness History),IBS Hyderabad