050411 stb產業發展與應用趨勢探討

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050411 stb產業發展與應用趨勢探討

  1. 1. STB DigiTimes Research 羅 隆e-mail tom.lo@digitimes.com Knowledge Creates Power, We Create Knowledge.
  2. 2. STB Digital Television Broadcasting Set-Top Box Industry HardwareContent Chip Set De-Modulator Tuner MPEG OEM Branding RAMSTB Application 更 Middleware CA RTOS Software Consumer Electronic DigiTimes Research 2005/4 -2-
  3. 3. STB DTV STB CRT TV FPD TV FPD TV1930 1950 2000 DigiTimes Research 2005/4 STB 令 立 更 類 -3-
  4. 4. STB STBSTB STB HDTV PVR VOD -4-
  5. 5. STB -5-
  6. 6. Set Top BoxIf This is Desk Top Then, This is Set Top! -6-
  7. 7. STB Satellite D/A…Terrestrial Cable STB -7-
  8. 8. STB SatelliteTerrestrial Cable Internet STB / STB -8-
  9. 9. STB 1. 2. 3.了 理 行 -9-
  10. 10. ISDB-TTerrestrial ISDB-C Cable DSSSatellite ISDB-S -10-
  11. 11. STBTerrestrial STB TV built-in Tuner Cable HDTV STB Satellite Internet -11-
  12. 12. STBSTB EPG Pay TV STB CA EPG PPV STBSTB PPV PVR EPG HD STB PPV PVRSTB VOD HD Multi-tunerEPG Electronic Program GuidePPV Pay Per ViewPVR Personal Video RecordingVOD Video on Demand -12-
  13. 13. STB 1/2 行 STB STB STB STB Pay TV都 STB -13-
  14. 14. STB 2/2 STB STBOperator 1 STB Maker AOperator 2 STB Maker BOperator 3 STB Maker COperator 4 STB Maker DOperator 5 STB Maker E 零 STB 不 -14-
  15. 15. STB Pay TV 數 數FreeView VODATSC PPV PVRSD/HDRecording -15-
  16. 16. STBSTB -16-
  17. 17. STB Middle Tuner IC CA OEM Branding ware NDS Motorola STM Humax Philips VideoGuard OpenTV Thomson Broadcom Alps IrdetoAccess MediaHighway Pace PhilipsThomson Nagravision PowerTV SA LSI Logic …..Samsung MediaGuard MicrosoftTV SONY Zarlink NEC… Viacess.. Tsunami Philips … Liberate… ADB… -17-
  18. 18. STB Tuner / MPEG-2 Demodulator de-multiplexer SDRAM SDRAM MPEG-2 decoder STB Controller ROMSD MPEG-2 -18-
  19. 19. STB Smart card / Tuner Demodulator Descrambler CA Module MPEG-2 De-multiplexer SDRAM MPEG-2/4 decoder Graphics STB processor CAMPEG-2 MPEG-4 CPU Middleware Flash memory -19-
  20. 20. STB Terrestrial Satellite Cable solution ST PVR MPEG Cable STB Cable Satellite Silocon Tuner Satellite SoCBroadcom gateway solution PVR MPEG MIPS Core DOCSIS MAC HomePNA USB Ethernet MAC Cable Satellite MultiLynx DOCSIS MAC Cable SoCLSI Logic C-Cube Microsystem MPEG decoder MIPS Core MPEG TinyRISC Terrestrial Cable Satellite STB solution Cable STB PVRConnexant Globespan Virata MPEG DOCSIS modem MPEG-2A/V encoder DigiTimes Research 2005/4 -20-
  21. 21. STB Application 1 Application 2 Application3 Middleware CA RTOS Hardware DigiTimes Research 2005/4STB Condition Access CA MiddlewareMiddleware 不 -21-
  22. 22. MiddlewareOCAP Open CableApplication Platform DigiTimes Research 2005/4 -22-
  23. 23. Condition Access System DirecTV, BskyB Stream,VideoGuard News Datacom NDS Viasat, CCTV, Voom…… Telepiu Stream Irdeto Irdeto Access Multichoice Via Digital Quiero DishNagravision Kudelski SA Network SECA (Canal+ Canal+ Canal SatelliteMediaGuard Technologies) ITV Digital TPS AB-Sat Viaccess France Telecom Arabesque SSR/SRG DVB-CI CableCARD -23-
  24. 24. ( )OpenTV DVB MHP BskyB ViaDigital Senda OpenCable Stream TPS Noos ATSC DASE Echostar AT T… JavaTVLiberate(TV ATVEF AT T AOL Time WarnerNavigator) ATSC DVB Comcast Cox MHP MediaOne Charter… (WebTV ATVEF AT T UPC NTLMicrosoft TV) Telewest CWC TV Cabo Charter…Canal+ DVB MHP CanalSatellite Ondigital(MediaHighway) ZeeTV AT TWorldGate NA AT&T Comcast(CableWare) Adelphia CoxPowerTV(SofaSOFT) NA AOL Time Warner DigiTimes Research 2005/4 -24-
  25. 25. STB STB -25-
  26. 26. STB 2004年 STB 狀 2004年 STB 狀 Pioneer ADB Others 2% 1% 4% DVN 2% ThomsonPace 12% 3% EchoStarPanasonic 11% 3% Hughes Other 8% Motorola 58% Humax 47% 7% Scientific- Atlanta 38% Pace 2% UEC 2% In-Stat 2004/10 -26-
  27. 27. STB STB STB -27-
  28. 28. HDTV Euro1080 2004 Sky 2006 HDTV9 18 73 Premeire 2005 HDTV57 33 10 DVB 2004/11 Middle ware -28-
  29. 29. 2004 25% VOD PVR 8% 67%Pay TV Broadcasting Flag FCC CableCARD -29-
  30. 30. 3.3 1.1 4CA Middleware STB 2005 3,000 2008 -30-
  31. 31. 400 Asia Pacific Europe Latin America North America Total350 369.8300250200 144.1150 116.1 93.7100 50 2.3 0 1995 2003 2004 2005 2010 Informa Media Group 2004/11 北 2004年數 49 2010年 降 31 2004年29 36 2004年 11 2010年 36.3 累 數 2004年 1.16 12 2010年 數 3.7 34 -31-
  32. 32. 60 Asia Pacific Europe North America Latin America Global50 49.9 49.1 45.940 42.1 38.830 2820 22.4 15.1 1510 12.5 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Informa Media Group 2004/11 北 數 2006年 2010年 -32-
  33. 33. STB120 Cable Satellite Terrestrial Total100 99.55 89.8 89.55 80 81.4 81.7 66.5 69.4 71.3 65.4 62.9 60 57.7 45.7 40 20 11.75 17.15 9.8 11.4 11 11.9 11.1 7.8 8.5 11.3 2.2 4.6 0 2003 2004 2005 2006 2007 2008 In-Stat 2004/10 -33-
  34. 34. STB2018 Terrestrial Cable Satellite 17.716 151412 12.510 10.4 8 6 5.4 5.4 4.3 4.6 4.7 4 3.9 2.1 3.2 3.1 2 1.6 1.3 0 0 0.032 0.45 2003 2004 2005 2006 2007 2008 STB 2003 2008 Satellite 5% 25% In-Stat 2004/10 DigiTimes Research 2005/4 Cable 16% 42% Terrestrial 0% 31% -34-
  35. 35. STB STBSTB HDTV STB PVR VOD -35-
  36. 36. STB SD HD HD HDTV+PVR40G STB 160G PVR/SVOD/ NVOD STB TVOD/IVOD -36-
  37. 37. 5 HDTV 5,200 ATSC ATSC ISDB ATSC HD 1,5501,000 DVB 2004 2005 2009 DigiTimes Research 2005/4 -37-
  38. 38. HDTV30 base 30 for 1080i, 60 25 base 25 for 1080i, 50for 720p for 720p HDTV Euro1080 2 HDTV HDTV MPEG-2 MPEG-4 H.264 北 HDTV MPEG-2 來 MPEG-4/H.264 -38-
  39. 39. HDTV HDTV STB+ HDTV set+HDTV DVR HDTVDigiTimes Research 2005/4 -39-
  40. 40. CableCARD HD STB CableCARD STBDigital CableReady TV CableCARD STB Yes Yes Yes HD Yes PPV No Yes EPG No Yes VOD No Yes No Yes package No Yes Time Warner DigiTimes Research 2005/4 CableCARD Digital Cable Ready CableCARD 數 STB -40-
  41. 41. CableCARD CableCARD 2004 Cable Ready CableCARD Total CableCARD Total CableCARD Brand Brand Model Model Model Model 100 BenQ 0 6 RCA 16 20 Epson 0 2 Samsung 8 8 Hitachi 22 22 Sanyo 2 2 JVC 6 6 Sharp 15 16 3 LG 4 8 SONY 16 24 CableReady TV CableCARDMitsubishi 14 15 Toshiba 9 9 CES 2005/2Panasonic 13 16 Zenith 0 9 CableCARD 不 Pioneer 6 6 CableCARD不 CEA HDTV Guide 2005/1 不 -41-
  42. 42. PVR140.0 數 數 數 Total120.0 114.8 31%100.0 80.0 60.0 40.0 15.8 20.0 4.9 9.2 0.0 2003 2004 2005 2010 Media Research 2004/10 2004年PVR 900 PVR STB 2005年 數 1,500 PVR 2010年PVR 31 數 -42-
  43. 43. PVRPVRBroadcasting Broadcasting PVR Internet PVR DigiTimes Research 2005/4 PVR Internet PVR -43-
  44. 44. PVR STBSTB TV Operator Subscriber TV Set 力 PVR 來 PVR STB TiVo 70%來 DirectTV DirecTV PVR STB Comcast Motorola PVR TiVo TiVo -44-
  45. 45. PVR 7%120 109100 81% 80 60 25 40 PPV 20 8 0 數 PVR DigiTimes Research 2005/3 -45-
  46. 46. PVR北 PVR TiVo 2004 PVR4 Europe 3rd Million Asia Pacific 9% 4% 53 Latin America 2nd Million 0% 12 1st Million 51 North America 87%0 3Q03 4Q03 1Q04 2Q04 3Q04 4Q04 1Q05 DigiTimes Research 2005/3 TiVo DigiTimes Research 2005/3 Sky Canal plus都 PVR TiVo -46-
  47. 47. STB PVRSTB -47-
  48. 48. STB DVD STB STB tuner tuner DVD DVDDVD DVD tuner DVD DigiTimes Research 2005/4 -48-
  49. 49. PVR 92%PVR 60% 來 錄 PVR -49-
  50. 50. PVR 2007 70 70 20 50PVR 更 料Time Warner PVR STB 不 -50-
  51. 51. VOD350 Cable NVOD Satellite NVOD Cable VOD DSL VOD Total300 327250200 137150 109 91100 50 0 2003 2004 2005 2010 Informa Media 2004/7 -51-
  52. 52. VODVOD SVOD NVOD TVOD STB IVODVOD 路 行 令 路VOD VOD PC 路 TV VODSTB 不 類 VOD -52-
  53. 53. VOD VODSubscriptionVODNear Video on STBDemand 10True Video onDemandInteractiveVideo onDemand DigiTimes Research 2005/4 -53-
  54. 54. VOD 2004 VOD Asia Pacific 16%VOD 殺 North Comcast America2004年 4 50%路 數年 Europe VOD 54.5M 30% Latin America 4% DigiTimes Research 2005/4 -54-
  55. 55. VODDisney MovieBeam SONY Picture 2006Service STB100 STB $8.99 $1.99 3.99 160G Samsung Moviebeam terrestrial STB (MTR-1120U) MGM Paramount Sony Universal Studios Warner Bros Disney MovieLink $2.99 4.99 -55-
  56. 56. STB STBSTB STB STB STB -56-
  57. 57. STB 1/2 A. B. STB DTV Broadcasting STB CESTB + + tuner DVD Built-in tuner -57-
  58. 58. STB 2/2STB tuner PVR STB Living RoomRoom 1 Room 2 STB -58-
  59. 59. STB STB Pay TV in house PaySTB TV • STB • • STB STB • • • STB STB Power user STB STB STBSTB STB STB STB STB -59-

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