11. STB
Terrestrial
STB
TV built-in Tuner
Cable
HDTV
STB
Satellite
Internet
-11-
12. STB
STB EPG Pay TV STB CA
EPG PPV
STB
STB PPV
PVR
EPG HD STB
PPV
PVR
STB
VOD
HD
Multi-tuner
EPG Electronic Program Guide
PPV Pay Per View
PVR Personal Video Recording
VOD Video on Demand
-12-
23. Condition Access
System
DirecTV, BskyB Stream,
VideoGuard News Datacom NDS
Viasat, CCTV, Voom……
Telepiu Stream
Irdeto Irdeto Access
Multichoice
Via Digital Quiero Dish
Nagravision Kudelski SA
Network
SECA (Canal+ Canal+ Canal Satellite
MediaGuard
Technologies) ITV Digital
TPS AB-Sat
Viaccess France Telecom
Arabesque SSR/SRG
DVB-CI CableCARD
-23-
24. ( )
OpenTV DVB MHP BskyB ViaDigital Senda
OpenCable Stream TPS Noos
ATSC DASE Echostar AT T…
JavaTV
Liberate(TV ATVEF AT T AOL Time Warner
Navigator) ATSC DVB Comcast Cox
MHP MediaOne Charter…
(WebTV ATVEF AT T UPC NTL
Microsoft TV) Telewest CWC TV
Cabo Charter…
Canal+ DVB MHP CanalSatellite Ondigital
(MediaHighway) ZeeTV AT T
WorldGate NA AT&T Comcast
(CableWare) Adelphia Cox
PowerTV(SofaSOFT) NA AOL Time Warner
DigiTimes Research 2005/4
-24-
31. 400
Asia Pacific Europe Latin America North America Total
350
369.8
300
250
200
144.1
150 116.1
93.7
100
50
2.3
0
1995 2003 2004 2005 2010
Informa Media Group 2004/11
北 2004年數 49 2010年 降 31 2004年29
36 2004年 11 2010年 36.3
累 數 2004年 1.16 12
2010年 數 3.7 34
-31-
32. 60
Asia Pacific Europe North America Latin America Global
50 49.9
49.1
45.9
40
42.1
38.8
30
28
20 22.4
15.1 15
10 12.5
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Informa Media Group 2004/11
北 數 2006年 2010年
-32-
40. CableCARD HD STB
CableCARD STB
Digital Cable
Ready TV CableCARD STB
Yes
Yes
Yes
HD Yes
PPV No Yes
EPG No Yes
VOD No Yes
No Yes
package
No Yes
Time Warner DigiTimes Research
2005/4
CableCARD Digital Cable Ready
CableCARD 數 STB
-40-
41. CableCARD
CableCARD
2004 Cable Ready
CableCARD Total CableCARD Total CableCARD
Brand Brand
Model Model Model Model
100
BenQ 0 6 RCA 16 20
Epson 0 2 Samsung 8 8
Hitachi 22 22 Sanyo 2 2
JVC 6 6 Sharp 15 16
3
LG 4 8 SONY 16 24
CableReady TV CableCARD
Mitsubishi 14 15 Toshiba 9 9 CES 2005/2
Panasonic 13 16 Zenith 0 9
CableCARD 不
Pioneer 6 6
CableCARD不
CEA HDTV Guide 2005/1
不
-41-
46. PVR
北 PVR
TiVo 2004 PVR
4 Europe
3rd Million Asia Pacific
9%
4%
5
3 Latin
America
2nd Million 0%
1
2
1st Million
5
1 North
America
87%
0
3Q'03 4Q'03 1Q'04 2Q'04 3Q'04 4Q'04 1Q'05
DigiTimes Research 2005/3
TiVo DigiTimes Research 2005/3
Sky Canal plus都 PVR
TiVo
-46-