1. We are Energy+
Now you can save money in a
sustainable way!

2. Team members
•Jorge Lazaro •Alfredo Roldan
•Andres Zapata •Miguel Zepeda
•Myrron Albert Aguila •Juan Fajardo
•Luis Muñiz •Jorge Velásquez

3. Project Profile
Business idea
Our product offers an alternative to generate energy from organic waste,
produced that would otherwise end in the city dump.
The gas generated would be used for cooking, (and in the future fuel for
dump trucks and cars) which would replace, in whole or in part, natural gas
or electricity.

4. What we offer
Savings In your energy bill
Lower your carbon footprint
Reduce organic waste
Increase environmental
awareness

5. Potential customers
Community buildings
Restaurants
Neighborhoods

6. What have we found?

7. Are you willing to install this system in your household?
Potential customer
Are not willing to
Interest towards the product
install such
system
0%
Target:
Are willing to
install such system Residential customers (4)
Are not willing to
install such system
Are willing to
install such
system
100%
All of the potential customers responded that they were willing to install such system, however they asked
if the amount of waste generated in the household would be enough to generate the necessary amount of
gas.
According to the interviews with the customers, we conclude that we can change the Customer Segment,
and broaden the target to residential communities, and we could add restaurants and industrial food
producers, which are major waste producers.

8. How much money are you willing to pay for such system?
Potential customer
Willingness to pay (WTP)
Between 1.000- Target:
2.000 USD
25%
Between 250-500 Residential customers (3)
USD Restaurant owner (1)
Between 1.000-
2.000 USD
Between 250-
500 USD
75%
The residential customers were found to be willing to pay, on average, between 250 - 500 USD for the biogas system.
The restaurant owner would be willing to pay on average, between 1.000- 2.000 USD.
According to the results, we have concluded that the customer segment for residential households can be economical and
technical feasible only if they are grouped together.
We also found that the customer segment for restaurants have great potential in both technical (high waste producers) and
economical (willingness to pay between 1.000 - 2.000 USD).