The document discusses trends in APIs including the growth of REST and JSON APIs, the rise of API billionaires and trillionaires processing over a billion API calls per day, APIs as products and brands, monetizing APIs through various business models like advertising and premium services, and the role of invisible mashups using multiple APIs together without the end user's knowledge.

1. Open APIs
What’s HOT
What’s NOT
John
Musser,
ProgrammableWeb
@johnmusser
GlueCon
2012

2. yea rs
7
Is
,000
AP tor ies
6
new s
s
3 ,000

3. HOT or NOT

4. A VC fund for your API
HOT or NOT

5. $250,000
$1,000,000
$1,000,000
$2,000,000

6. HOT or NOT

7. API Growth Rate
2006 2012
HOT or NOT

8. API growth rate
Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012

9. 8
Years
API growth rate
Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012

10. 18
Months
8
Years
API growth rate
Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012

11. 9
Months
18
Months
8
Years
API growth rate
Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012

12. 6
Months
9
Months
18
Months
8
Years
API growth rate
Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012

13. 4
Months
6
Months
9
Months
18
Months
8
Years
API growth rate
Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012

14. 3
Months
4
Months
6
Months
9
Months
18
Months
8
Years
API growth rate
Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012

15. POST
/GetStock
HTTP/1.1
GET
hXp://example.org/stock/IBM
Host:
www.example.org
Content-­‐Type:
applicaNon/soap+xml
<?xml
version="1.0"?>
<soap:Envelope
xmlns:soap="hXp://www.w3.org/2001/12/soap-­‐
envelope"
soap:encodingStyle="hXp://www.w3.org/
2001/12/soap-­‐encoding">
<soap:Body
xmlns:m="hXp://www.example.org/
stock">
<m:GetStockPrice>
<m:StockName>IBM</m:StockName>
</m:GetStockPrice>
</soap:Body>
</soap:Envelope>
HOT or NOT

16. SOAP REST
POST
/GetStock
HTTP/1.1
GET
hXp://example.org/stock/IBM
Host:
www.example.org
Content-­‐Type:
applicaNon/soap+xml
<?xml
version="1.0"?>
<soap:Envelope
xmlns:soap="hXp://www.w3.org/2001/12/soap-­‐
envelope"
soap:encodingStyle="hXp://www.w3.org/
2001/12/soap-­‐encoding">
<soap:Body
xmlns:m="hXp://www.example.org/
stock">
<m:GetStockPrice>
<m:StockName>IBM</m:StockName>
</m:GetStockPrice>
</soap:Body>
</soap:Envelope>
HOT or NOT

17. API protocols and styles
Based on directory of 5,100 web APIs listed at ProgrammableWeb, February 2012

18. {
<?xml
version="1.0"?>
"symbol":
”IBM",
<soap:Envelope
"price":
94.72,
xmlns:soap="hXp://www.w3.org/2001/12/soap-­‐
envelope"
}
soap:encodingStyle="hXp://www.w3.org/
2001/12/soap-­‐encoding">
<soap:Body
xmlns:m="hXp://www.example.org/
stock">
<m:GetStockPriceResponse>
<m:Price>34.5</m:Price>
</m:GetStockPriceResponse>
</soap:Body>
</soap:Envelope>
HOT or NOT

19. JSON XML
{
<?xml
version="1.0"?>
"symbol":
”IBM",
<soap:Envelope
"price":
94.72,
xmlns:soap="hXp://www.w3.org/2001/12/soap-­‐
envelope"
}
soap:encodingStyle="hXp://www.w3.org/
2001/12/soap-­‐encoding">
<soap:Body
xmlns:m="hXp://www.example.org/
stock">
<m:GetStockPriceResponse>
<m:Price>34.5</m:Price>
</m:GetStockPriceResponse>
</soap:Body>
</soap:Envelope>
HOT or NOT

20. Percentage of REST APIs supporting JSON
Based on directory of 5,800 web APIs listed at ProgrammableWeb, May 2012

21. 1,000,000 1,000,000,000
HOT or NOT

22. API Billionaires Club
1,000,000 1,000,000,000
HOT or NOT

23. API Billionaires Club
13 billion API calls / day (May 2011)
5 billion API calls / day (April 2010)
5 billion API calls / day (October 2009)
1.4 billion API calls / day (May 2012)
1.1 billion API calls / day (April 2011)
1 billion API calls / day (May 2012)
1 billion API calls / day (Q1 2012)
1 billion API calls / day (January 2012)

24. API Billionaires Club
13 billion API calls / day (May 2011)
5 billion API calls / day (April 2010)
5 billion API calls / day (October 2009)
1.4 billion API calls / day (May 2012)
1.1 billion API calls / day (April 2011)
1 billion API calls / day (May 2012)
1 billion API calls / day (Q1 2012)
1 billion API calls / day (January 2012)

25. More API Billionaires
12 billion API calls / month (May 2011)
5 billion API calls / month (May 2011)
3.7 billion calls / month (August 2011)
3 billion API calls / month (July 2011)
2.5 billion API calls / month (April 2012)
6 billion API calls / month (February 2011)
3.2 billion API-delivered stories / month (October 2011)
2 billion API calls / month (December 2010)

26. APIs, now a billion $ business
=
$2
billion/year
Affiliate Network
“90%
of
what
we
do
is
business
through
APIs”
John
Wa0on,
Expedia
Affiliate
Network,
Travolu@on.co.uk,
April
2012

27. 1,000,000,000 1,000,000,000,000
HOT or NOT

28. API Trillionaires
1,000,000,000 1,000,000,000,000
HOT or NOT

29. 905 billion S3 objects
(+ 1 billion/day)

30. HOT or NOT

31. Hackathons
HOT or NOT

32. Hackathons
# hackathons Q1 2012:
Jan: 35 Feb: 57 Mar: 68
max prize in 2011 >= $100,000
data via @kinlane

33. HOT or NOT

34. Separated at Birth?
HOT or HOT

35. API as Product
customer == developer

36. API as Brand
New API “Powered by”
=
=

37. Free!
Free!
HOT or NOT

38. Monetizing APIs
Free!
HOT or NOT

39. API Business Models

40. API Business Models, 2012
Note:
models
are
not
exclusive
-­‐
one
API
can
support
mul@ple
models

41. API Business Models

42. API Business Models

43. API Business Models

44. API Business Models

45. HOT or NOT

46. Invisible Mashups
Ooyala = EC2 + S3 + SQS
HOT or NOT

47. +
Operating system = invisible mashup

48. A VC fund for your API
API growth rate
REST
JSON
API billionaires & trillionaires
API as product
Hackathons
Monetizing APIs
Invisible mashups

49. Thank You
QuesNons,
ideas,
comments?
john@programmableweb.com
@johnmusser

50. Photo
credits
Hackers:
hXp://www.flickr.com/photos/hackny/5684846071/
Money:
hXp://www.flickr.com/photos/amagill/3366720659
Million
dollars:
hXp://www.flickr.com/photos/ari/3706865646/
Pennies:
hXp://www.flickr.com/photos/puuikibeach/6746802715/
Bored
conference:
hXp://www.flickr.com/photos/padorange/2580180117/