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Open APIs: What's Hot, What's Not?
- Open APIs What’s HOT What’s NOT John Musser, ProgrammableWeb @johnmusser GlueCon 2012
- yea rs 7 Is ,000 AP tor ies 6 new s s 3 ,000
- HOT or NOT
- A VC fund for your API HOT or NOT
- $250,000 $1,000,000 $1,000,000 $2,000,000
- HOT or NOT
- API Growth Rate 2006 2012 HOT or NOT
- API growth rate Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
- 8 Years API growth rate Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
- 18 Months 8 Years API growth rate Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
- 9 Months 18 Months 8 Years API growth rate Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
- 6 Months 9 Months 18 Months 8 Years API growth rate Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
- 4 Months 6 Months 9 Months 18 Months 8 Years API growth rate Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
- 3 Months 4 Months 6 Months 9 Months 18 Months 8 Years API growth rate Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
- POST /GetStock HTTP/1.1 GET hXp://example.org/stock/IBM Host: www.example.org Content-‐Type: applicaNon/soap+xml <?xml version="1.0"?> <soap:Envelope xmlns:soap="hXp://www.w3.org/2001/12/soap-‐ envelope" soap:encodingStyle="hXp://www.w3.org/ 2001/12/soap-‐encoding"> <soap:Body xmlns:m="hXp://www.example.org/ stock"> <m:GetStockPrice> <m:StockName>IBM</m:StockName> </m:GetStockPrice> </soap:Body> </soap:Envelope> HOT or NOT
- SOAP REST POST /GetStock HTTP/1.1 GET hXp://example.org/stock/IBM Host: www.example.org Content-‐Type: applicaNon/soap+xml <?xml version="1.0"?> <soap:Envelope xmlns:soap="hXp://www.w3.org/2001/12/soap-‐ envelope" soap:encodingStyle="hXp://www.w3.org/ 2001/12/soap-‐encoding"> <soap:Body xmlns:m="hXp://www.example.org/ stock"> <m:GetStockPrice> <m:StockName>IBM</m:StockName> </m:GetStockPrice> </soap:Body> </soap:Envelope> HOT or NOT
- API protocols and styles Based on directory of 5,100 web APIs listed at ProgrammableWeb, February 2012
- { <?xml version="1.0"?> "symbol": ”IBM", <soap:Envelope "price": 94.72, xmlns:soap="hXp://www.w3.org/2001/12/soap-‐ envelope" } soap:encodingStyle="hXp://www.w3.org/ 2001/12/soap-‐encoding"> <soap:Body xmlns:m="hXp://www.example.org/ stock"> <m:GetStockPriceResponse> <m:Price>34.5</m:Price> </m:GetStockPriceResponse> </soap:Body> </soap:Envelope> HOT or NOT
- JSON XML { <?xml version="1.0"?> "symbol": ”IBM", <soap:Envelope "price": 94.72, xmlns:soap="hXp://www.w3.org/2001/12/soap-‐ envelope" } soap:encodingStyle="hXp://www.w3.org/ 2001/12/soap-‐encoding"> <soap:Body xmlns:m="hXp://www.example.org/ stock"> <m:GetStockPriceResponse> <m:Price>34.5</m:Price> </m:GetStockPriceResponse> </soap:Body> </soap:Envelope> HOT or NOT
- Percentage of REST APIs supporting JSON Based on directory of 5,800 web APIs listed at ProgrammableWeb, May 2012
- 1,000,000 1,000,000,000 HOT or NOT
- API Billionaires Club 1,000,000 1,000,000,000 HOT or NOT
- API Billionaires Club 13 billion API calls / day (May 2011) 5 billion API calls / day (April 2010) 5 billion API calls / day (October 2009) 1.4 billion API calls / day (May 2012) 1.1 billion API calls / day (April 2011) 1 billion API calls / day (May 2012) 1 billion API calls / day (Q1 2012) 1 billion API calls / day (January 2012)
- API Billionaires Club 13 billion API calls / day (May 2011) 5 billion API calls / day (April 2010) 5 billion API calls / day (October 2009) 1.4 billion API calls / day (May 2012) 1.1 billion API calls / day (April 2011) 1 billion API calls / day (May 2012) 1 billion API calls / day (Q1 2012) 1 billion API calls / day (January 2012)
- More API Billionaires 12 billion API calls / month (May 2011) 5 billion API calls / month (May 2011) 3.7 billion calls / month (August 2011) 3 billion API calls / month (July 2011) 2.5 billion API calls / month (April 2012) 6 billion API calls / month (February 2011) 3.2 billion API-delivered stories / month (October 2011) 2 billion API calls / month (December 2010)
- APIs, now a billion $ business = $2 billion/year Affiliate Network “90% of what we do is business through APIs” John Wa0on, Expedia Affiliate Network, Travolu@on.co.uk, April 2012
- 1,000,000,000 1,000,000,000,000 HOT or NOT
- API Trillionaires 1,000,000,000 1,000,000,000,000 HOT or NOT
- 905 billion S3 objects (+ 1 billion/day)
- HOT or NOT
- Hackathons HOT or NOT
- Hackathons # hackathons Q1 2012: Jan: 35 Feb: 57 Mar: 68 max prize in 2011 >= $100,000 data via @kinlane
- HOT or NOT
- Separated at Birth? HOT or HOT
- API as Product customer == developer
- API as Brand New API “Powered by” = =
- Free! Free! HOT or NOT
- Monetizing APIs Free! HOT or NOT
- API Business Models
- API Business Models, 2012 Note: models are not exclusive -‐ one API can support mul@ple models
- API Business Models
- API Business Models
- API Business Models
- API Business Models
- HOT or NOT
- Invisible Mashups Ooyala = EC2 + S3 + SQS HOT or NOT
- + Operating system = invisible mashup
- A VC fund for your API API growth rate REST JSON API billionaires & trillionaires API as product Hackathons Monetizing APIs Invisible mashups
- Thank You QuesNons, ideas, comments? john@programmableweb.com @johnmusser
- Photo credits Hackers: hXp://www.flickr.com/photos/hackny/5684846071/ Money: hXp://www.flickr.com/photos/amagill/3366720659 Million dollars: hXp://www.flickr.com/photos/ari/3706865646/ Pennies: hXp://www.flickr.com/photos/puuikibeach/6746802715/ Bored conference: hXp://www.flickr.com/photos/padorange/2580180117/
