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Open APIs: What's Hot, What's Not?

John Musser
John Musser
John MusserDirector API Platforms @Ford

What's hot in APIs? Here are 10 of the hottest trends in open APIs today. This GlueCon 2012 keynote covers monetization trends, technology trends and what makes developers love an API (hint: it's not stale documentation). These are drawn from our data and trends we're seeing at ProgrammableWeb.

Open APIs: What's Hot, What's Not?

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Open APIs
What’s HOT
What’s NOT
John	
  Musser,	
  ProgrammableWeb	
  
           @johnmusser	
  
           GlueCon	
  2012	
  
                     	
  
                     	
  
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7	
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  AP                 tor ies	
  
 6
               	
  new      s	
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   3   ,000
HOT or NOT
A VC fund for your API




  HOT or NOT
$250,000

$1,000,000
$1,000,000

$2,000,000
HOT or NOT

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Open APIs: What's Hot, What's Not?

  • 1. Open APIs What’s HOT What’s NOT John  Musser,  ProgrammableWeb   @johnmusser   GlueCon  2012      
  • 2. yea rs   7   Is   ,000  AP tor ies   6  new s  s 3 ,000
  • 4. A VC fund for your API HOT or NOT
  • 7. API Growth Rate 2006 2012 HOT or NOT
  • 8. API growth rate Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
  • 9. 8  Years   API growth rate Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
  • 10. 18  Months   8  Years   API growth rate Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
  • 11. 9  Months   18  Months   8  Years   API growth rate Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
  • 12. 6  Months   9  Months   18  Months   8  Years   API growth rate Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
  • 13. 4  Months   6  Months   9  Months   18  Months   8  Years   API growth rate Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
  • 14. 3  Months   4  Months   6  Months   9  Months   18  Months   8  Years   API growth rate Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
  • 15. POST  /GetStock  HTTP/1.1   GET  hXp://example.org/stock/IBM   Host:  www.example.org   Content-­‐Type:  applicaNon/soap+xml     <?xml  version="1.0"?>   <soap:Envelope   xmlns:soap="hXp://www.w3.org/2001/12/soap-­‐ envelope"   soap:encodingStyle="hXp://www.w3.org/ 2001/12/soap-­‐encoding">     <soap:Body  xmlns:m="hXp://www.example.org/ stock">      <m:GetStockPrice>          <m:StockName>IBM</m:StockName>      </m:GetStockPrice>   </soap:Body>   </soap:Envelope>   HOT or NOT
  • 16. SOAP REST POST  /GetStock  HTTP/1.1   GET  hXp://example.org/stock/IBM   Host:  www.example.org   Content-­‐Type:  applicaNon/soap+xml     <?xml  version="1.0"?>   <soap:Envelope   xmlns:soap="hXp://www.w3.org/2001/12/soap-­‐ envelope"   soap:encodingStyle="hXp://www.w3.org/ 2001/12/soap-­‐encoding">     <soap:Body  xmlns:m="hXp://www.example.org/ stock">      <m:GetStockPrice>          <m:StockName>IBM</m:StockName>      </m:GetStockPrice>   </soap:Body>   </soap:Envelope>   HOT or NOT
  • 17. API protocols and styles Based on directory of 5,100 web APIs listed at ProgrammableWeb, February 2012
  • 18. {   <?xml  version="1.0"?>          "symbol":  ”IBM",   <soap:Envelope          "price":  94.72,   xmlns:soap="hXp://www.w3.org/2001/12/soap-­‐ envelope"   }   soap:encodingStyle="hXp://www.w3.org/ 2001/12/soap-­‐encoding">     <soap:Body  xmlns:m="hXp://www.example.org/ stock">      <m:GetStockPriceResponse>          <m:Price>34.5</m:Price>      </m:GetStockPriceResponse>   </soap:Body>     </soap:Envelope>   HOT or NOT
  • 19. JSON XML {   <?xml  version="1.0"?>          "symbol":  ”IBM",   <soap:Envelope          "price":  94.72,   xmlns:soap="hXp://www.w3.org/2001/12/soap-­‐ envelope"   }   soap:encodingStyle="hXp://www.w3.org/ 2001/12/soap-­‐encoding">     <soap:Body  xmlns:m="hXp://www.example.org/ stock">      <m:GetStockPriceResponse>          <m:Price>34.5</m:Price>      </m:GetStockPriceResponse>   </soap:Body>     </soap:Envelope>   HOT or NOT
  • 20. Percentage of REST APIs supporting JSON Based on directory of 5,800 web APIs listed at ProgrammableWeb, May 2012
  • 21. 1,000,000 1,000,000,000 HOT or NOT
  • 22. API Billionaires Club 1,000,000 1,000,000,000 HOT or NOT
  • 23. API Billionaires Club 13 billion API calls / day (May 2011) 5 billion API calls / day (April 2010) 5 billion API calls / day (October 2009) 1.4 billion API calls / day (May 2012) 1.1 billion API calls / day (April 2011) 1 billion API calls / day (May 2012) 1 billion API calls / day (Q1 2012) 1 billion API calls / day (January 2012)
  • 24. API Billionaires Club 13 billion API calls / day (May 2011) 5 billion API calls / day (April 2010) 5 billion API calls / day (October 2009) 1.4 billion API calls / day (May 2012) 1.1 billion API calls / day (April 2011) 1 billion API calls / day (May 2012) 1 billion API calls / day (Q1 2012) 1 billion API calls / day (January 2012)
  • 25. More API Billionaires 12 billion API calls / month (May 2011) 5 billion API calls / month (May 2011) 3.7 billion calls / month (August 2011) 3 billion API calls / month (July 2011) 2.5 billion API calls / month (April 2012) 6 billion API calls / month (February 2011) 3.2 billion API-delivered stories / month (October 2011) 2 billion API calls / month (December 2010)
  • 26. APIs, now a billion $ business =      $2  billion/year   Affiliate Network “90%  of  what  we  do  is     business  through  APIs”   John  Wa0on,  Expedia  Affiliate  Network,  Travolu@on.co.uk,  April  2012  
  • 29. 905 billion S3 objects (+ 1 billion/day)
  • 32. Hackathons # hackathons Q1 2012: Jan: 35 Feb: 57 Mar: 68 max prize in 2011 >= $100,000 data via @kinlane
  • 34. Separated at Birth? HOT or HOT
  • 35. API as Product customer == developer
  • 36. API as Brand New API “Powered by” = =
  • 37. Free!   Free!   HOT or NOT
  • 38. Monetizing APIs Free!   HOT or NOT
  • 40. API Business Models, 2012 Note:  models  are  not  exclusive  -­‐  one  API  can  support  mul@ple  models  
  • 46. Invisible Mashups Ooyala = EC2 + S3 + SQS HOT or NOT
  • 47. +   Operating system = invisible mashup
  • 48. A VC fund for your API API growth rate REST JSON API billionaires & trillionaires API as product Hackathons Monetizing APIs Invisible mashups
  • 49. Thank You QuesNons,  ideas,  comments? john@programmableweb.com   @johnmusser    
  • 50. Photo  credits   Hackers:  hXp://www.flickr.com/photos/hackny/5684846071/   Money:  hXp://www.flickr.com/photos/amagill/3366720659   Million  dollars:  hXp://www.flickr.com/photos/ari/3706865646/   Pennies:  hXp://www.flickr.com/photos/puuikibeach/6746802715/   Bored  conference:  hXp://www.flickr.com/photos/padorange/2580180117/