Employers use resumes to decide who to interview by scanning or skimming them quickly. They assume the resume represents an applicant's best work and will use any strategic or tactical flaws to eliminate candidates. A focused resume builds around a single focus word or phrase, with all language and examples relating back to that focus. It allows the reader to draw one clear conclusion about the applicant's suitability for the position. Elements of a focused resume, like the butterfly or landscape format, can be used to further enhance the main focus word or phrase and make the applicant stand out among unfocused competitors.