Nowadays the web has become a powerful search engine tool for travelers. Innkeepers must make sure that their websites transmit quality, professionalism and credibility together with a good design and comfortable look-and-feel. But how well does your current online presence convert online visitors to bookers? One of the most important aspects for your online success has to do with the way your business is presented. Creating a high-conversion website is definitely not easy but there are many important details that must be taken into account.