The Price of Words summary WPEA 2012

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An 8-minute summary by Simon Hertnon of his forthcoming book, The Price of Words.

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The Price of Words summary WPEA 2012

  1. 1. An 8-minute summaryby Simon Hertnon ofhis forthcoming book,The Price of Words. Compiled specially for:
  2. 2. we’re overloaded VOLUME OFINFORMATION Information we produce Our capacity to consume information 1990 2000 2010 TIME
  3. 3. we’re overloaded VOLUME OFINFORMATION Information we produce Our capacity to consume information 1990 2000 2010 TIME
  4. 4. information oversupply> It’s information, not data, knowledge, or wisdom> Unneeded emails> Bloated reports> Attention-gobbling sound bites and advertisements> Most social media
  5. 5. problems#1 We’re overloaded with information
  6. 6. problems#1 We’re overloaded with information#2 Knowledge workers undersell and overwrite
  7. 7. marketersadvertisersjournalists
  8. 8. problems#1 We’re overloaded with information#2 Knowledge workers undersell and overwrite#3 Knowledge workers are underskilled
  9. 9. 1001101010100110100101010010100101001011010010010101001010111010110101000010001011010101000100101011101001010001011011001001011001010101011010101010001101100110101010011010010101001010010100101101001001010100101011101011010100001000101101010100010010101110100101000101101100100101100101010101101010101000110110011010101001101001010100101001010010110100100101010010101110101101010000100010110101010001001010111010010100010110110010010110010101010110101010100011011001101010100110100101010010100101001011010010010101001010111010110101000010001011010101000100101011101001010001011011001001011001010101011010101010001101100110101010011010010101001010010100101101001001010100101011101011010100001000101101010100010010101110100101000101101100100101100101010101101010101000110110011010101001101001010100101001010010110100100101010010101110101101010000100010110101010001001010111010010100010110110010010110010101010110101010100011011001101010100110100101010010100101001011010010010101001010111010110101000010001011010101000100101011101001010001011011001001011001010101011010101010001101100110101010011010010101001010010100101101001001010100101011101011010100001000101101010100010010101110100101000101101100100101100101010101101010101000110110011010101001101001010100101001010010110100100101010010101110101101010000100010110101010001001010111010010100010110110010010110010101010110101010100011011001101010100110100101010010100101001011010010010101001010111010110101000010001011010101000100101011101001010001011011001001011001010101011010101010001101100110101010011010010101001010010100101101001001010100101011101011010100001000101101010100010010101110100101000101101100100101100101010101101010101000110110011010101001101001010100101001010010110100100101010010101110101101010000100
  10. 10. 1000:1Approximate ratio of tertiary and vocational training towriting training for highly-educated knowledge workers.
  11. 11. it’s 2012 TECHNOLOGY EXPLOSION+ POPULATION EXPLOSION ?
  12. 12. we’re overloaded VOLUME OFINFORMATION Information we produce Our capacity to consume information 1990 2000 2010 TIME
  13. 13. The Price of WordsSection one: Today Section two: Tomorrow 
  14. 14. ‘more’ is better
  15. 15. too little optimal too much
  16. 16. too little optimal too much 1982
  17. 17. too little optimal too much 1982 2012
  18. 18. too little optimal too much 1982 2012
  19. 19. 5 steps to ‘tomorrow’ 1. Frame the journey2. Learn the territory3. Audit the busyness4. Think and design5. Lead the change
  20. 20. 5 steps to ‘tomorrow’ 1. Frame the journey2. Learn the territory3. Audit the busyness4. Think and design5. Lead the change
  21. 21. 5 steps to ‘tomorrow’ 1. Frame the journey2. Learn the territory3. Audit the busyness4. Think and design5. Lead the change
  22. 22. optimal process1. Question the impulse or instruction to write2. Clarify the goal and audience3. Identify the optimal message4. Write-up your draft from your outline5. Edit your draft against your outline6. Proof your draft
  23. 23. optimal process1. Question the impulse or instruction to write2. Clarify the goal and audience3. Identify the optimal message4. Write-up your draft from your outline5. Edit your draft against your outline6. Proof your draft
  24. 24. optimal process1. Question the impulse or instruction to write2. Clarify the goal and audience Think3. Identify the optimal message4. Write-up your draft from your outline5. Edit your draft against your outline6. Proof your draft
  25. 25. optimal process1. Question the impulse or instruction to write2. Clarify the goal and audience Think3. Identify the optimal message4. Write-up your draft from your outline5. Edit your draft against your outline Write-up6. Proof your draft
  26. 26. 5 steps to ‘tomorrow’ 1. Frame the journey2. Learn the territory3. Audit the busyness4. Think and design5. Lead the change
  27. 27. 5 steps to ‘tomorrow’ 1. Frame the journey2. Learn the territory3. Audit the busyness4. Think and design5. Lead the change
  28. 28. 5 steps to ‘tomorrow’ 1. Frame the journey2. Learn the territory3. Audit the busyness4. Think and design5. Lead the change
  29. 29. simon@nakedize.com lynda@write.co.nz

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