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Donor Experience

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Our comprehensive approach provides a framework to understand the donor experience and the functional and emotional needs of high priority segments.

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Donor Experience

  1. 1. CREATING THE INSPIRATION TO GIVE Our comprehensive approach provides a framework to understand the donor experience and the functional and emotional needs of high priority segments.We can help you: • Identify the most meaningful and useful communication vehicles that inspire giving • Understand donor perceptions regarding the current and ideal donor experience • Determine relative value of communications in recognizing donors for their contributions • Design strategies for better ways to streamline communications to maximize relevance and impact on various segments • Outline action plans for best managing communications vis-à-vis the donor experience • Develop translational plans for others who engage donors • Continuously monitor key interactions, such as donor satisfaction and marketing campaign impact, using real-time feedback for service recovery that can be added to our existing CRM Understanding the Donor Experience • We discover best practices from other organizations, neglected touchpoints and high impact opportunities for improving the experience and influencing a change in donor/prospect attitudes and behaviors. • The donor experience is all encompassing, from awareness to selecting an organization to making the donation to becoming an advocate of the organization. • Understanding touchpoint performance and the subtle differences between segments during each phase of the experience is the key to maximizing communication channels and developing targeted messages. • Using our Experience Mapping framework and in-depth individual interviews, we uncover the unique needs of key segments throughout the different stages of the donor experience. DONOR EXPERIENCE Gelb Consulting , An Endeavor Management Company www.endeavormgmt.com/healthcare | 1-800-846-4051 An Endeavor Management Company

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