General Overview of The Pathfinder Group\'s Service Offerings

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Military Marketing and
Recruiting
Overview

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The Pathfinder Group
Military Recruiting
Process Consulting
Military Marketing
Consulting
Military Retained
Search
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3. Who Are We?
 The Pathfinder Group is dedicated to creating and
implementing the most effective military outreach program for
our corporate and educational clients. We specialize in military
recruiting, marketing and branding to reach and retain the best
transitioning and veteran military candidates for companies and
schools nationwide
 We guarantee we will
◦ Reduce costs
◦ Widen in the “funnel” of qualified candidates
◦ Give you complete control over your military recruiting process
◦ Reduce your dependence on third-party contingency recruiters
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4. What We Bring to the Table
 We provide clients with over twenty years of
marketplace knowledge, corporate military recruiting
experience, and veteran networking expertise. We have
helped hundreds of companies and schools create and
improve their military marketing, recruiting, and
management development programs all over the United
States.
 Clients include:
 Booz Allen Hamilton
 Accenture
 UltranetMedia
 The University of Notre Dame MBA Program
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5. Why Use The Pathfinder Group?
 Over 20 years of military recruiting experience and in-
depth knowledge of US military organizations, bases
and personnel
 No third party contingency transactional relationship,
but a consulting relationship designed to develop the
program that will be in place for years
 No generalized vendor hiring conferences
 No 30% fees
 No loss of control to 3rd party vendors
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6. The Pathfinder Group - Services
The Pathfinder Group provides a broad spectrum of
military marketing and recruiting services designed to
meet the unique needs of our education clients.
We offer Military Recruiting and Marketing Process
Consulting Services including
Strategic Planning and Review
Direct Mail Marketing
Military Network Marketing
Staff Training
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7. Military
Veteran
Pipeline
Direct Mail
Marketing
Staff
Training
Military
Network
Marketing
Strategic Military Pipeline Goals
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8. Service - Continued
MILITARY RECRUITING/MARKETING
CONSULTING
Strategic Planning and Review:
 Needs Analysis
 Market Analysis
 Program Goals and Outline
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9. Service - Continued
MILITARY RECRUITING/MARKETING
CONSULTING
Direct Mail Marketing:
 Targeted Direct Mail to select enlisted or
officer billets for all services
 One year licensing agreement
 Marketing message consulting
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10. Service - Continued
MILITARY RECRUITING/MARKETING
CONSULTING
Military Network Marketing:
 Military Base and Chain of Command Resources
 Social Media
 Military Microsites
 Spousal Networks
 Military organizations
 Non-military organizations
 Web Advertising
 Print Advertising
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11. Service - Continued
MILITARY RECRUITING/MARKETING CONSULTING
Staff Training:
 Officer Military Candidate Profile
 Enlisted Military Candidate Profile
 Officer Recruiting Best Practices
 Enlisted Recruiting Best Practices
 Military Candidate Sourcing
 Pipeline Strategic Planning
 Pipeline Foundation and Construction
 Implementation and Hiring Events
 Pipeline Measurement and Assessment
 Veteran Retention
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12. Summary
Our clients enjoy increased customer service, a
greater range of candidates, and greatly
decreased costs. This results in a highly
effective outreach solution designed to bring
the best transitioning and veteran military
men and women to your organization and
place you as “top of mind” with the veteran
community.
The Pathfinder Group - The Road to
Success Begins with the Right People
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