2. TABLE OF CONTENTS
Resume
Press Release Samples:
Morgan Lewis
One Voice Institute
Sample Blog Posts and Articles:
The Thing I Wished I Learned in College
Questions to ask PR Professionals During Informational Interviews
How-To: Make a Winning Portfolio
An Interview with Terrence Cameron
3. • Jessica Lynn Magness
• 8120 Buist Avenue Philadelphia PA, 19153 Home: 215-492-0889 Cell: 215-287-5925
• jmagness@sas.upenn.edu
• http://www.linkedin.com/JessMagness
• Background Summary: Public Relations and Communications Professional with legal, political and development experience.
• _______________________________________________________________________________________________________
•
• EDUCATION: University of Pennsylvania, Class of 2010
• Bachelor Degree in English, cum laude honors
•
• SKILLS:Meltwater, Cision, PR Newswire, MyMediaInfo, Word, Outlook, Excel, PowerPoint, Publisher, Twitter, Facebook, LinkedIn, Adobe Photoshop, InDesign, iMovie, iPhoto, Blogger, Wordpress, HTML,
XHTML, CSS, content management systems, blogger outreach, media monitoring, establishing thought leadership, social media analytics, drafting and editing copy
•
• EXPERIENCE:
• Morgan, Lewis &Bockius, LLP March 2011 – December 2011
• Public & Media Relations Team Member
• In charge of entering articles and clips in the PR database and file using Meltwater Press
• Prepared information for responses to media inquiries relating to deals and cases
• Performed research regarding media outlets and reporters and assessing media inquiries
• Compiled media lists of relevant outlets—tripled the amount of contacts in pertinent media lists
• Gathered information for calendar of outreach opportunities spanning 22 offices and more than a dozen practice areas
• Produced prototype for monthly firmwide summary of media coverage
• Writing and editorial assistance for press releases, nominations, surveys, and online content for the communications team
• Coordinated and participated in social media training for over 500 partners and staff members across the firm
•
• Education Voters PA September 2010 – November 2010
• Communications Intern
• Wrote and edited web content for educationvoterspa.org
• Assisted with phone-banking. Reached up to 100 registered voters a day
• Updated databases
• Trained fellow employees on phone-banking procedures
• Produced media packets for use by Pennsylvania school districts
•
• One Voice Institute September 2010 – December 2010
• Content Developer and Editor
• Wrote and edited press releases, newsletters, correspondence and flyers for elementathletics.com, the website for a non-profit that aims to facilitate change in educational policies
• Help edit, proofread and format academic papers for publication in The One Voice International Collection of Scholarly Works for 2008 through 2010.
•
• National Urban League June 2010 – August 2010
• Intern – Development Office
• Facilitated and promoted the Centennial Celebration in Washington D.C.
• Maintained contact between the National Urban League and conference sponsors
• Researched and developed a filing system for research on individual donors
• Leadership Education and Development (LEAD) June 2007-August 2007
• Summer Business Institute at the Wharton School of Business
• Residential Team Assistant
• Directed thirty rising seniors participating in LEAD at the Wharton School of Business
• Planned and implemented everyday logistics of the program
• Led corporate site visits, including Goldman Sachs, Credit Suisse and Lehman Brothers
• Managed financial records of the program
•
• PROFESSIONAL ASSOCIATIONS:
• Founder and Head Writer for Dedalia.wordpress.com, Philadelphia Black Public Relations Society (Blogger for PBPRSays.com), Alpha Kappa Alpha Sorority, Incorporated – Omega Omega Graduate Chapter
(Bridges Committee, Emerging Young Leaders Mentorship Committee), Alpha Kappa Alpha Sorority, Incorporated – Gamma Epsilon Philadelphia City Chapter
4. Press Release Samples
• Contact:
• Jen Costa Steven A. Navarro
• Manager of Public & Media Relations Co-Chair, Mergers & Acquisitions Practice
• 202.739.5252 212.309.6147
• jcosta@morganlewis.com snavarro@morganlewis.com
•
• Richard B. Aldridge
• Co-Chair, Mergers & Acquisitions Practice
• 215.963.4829
• raldridge@morganlewis.com
•
• Morgan Lewis Ranks among Top M&A Firms for First Quarter
• NEW YORK, April 18, 2011: For the first quarter of 2010, Morgan Lewis again ranked among the top mergers and acquisitions law firms
according to industry league tables, with several top ten placements. Some of the firm’s accomplishments for the first quarter include:
•
• · Ranked 5th with four deals – Legal Advisors to U.S. Buyouts, Based on Volume, MergerMarkets, Q1 2011
• · Ranked 12th with 22 deals – Legal Advisors to America’s M&A, Based on Volume, MergerMarkets, Q1 2011
• · Ranked 10th with 19 deals - U.S. Targets Announced, Based on Number of Deals, Thomson Reuters, Q1 2011
• · Ranked 10th with 21 deals – Us Announced Deals, Counsel to Principals Any Involvement, Bloomberg, Q1 2011
• · Ranked 9th with 13 deals – U.S. Announced Adviser Rankings Based on the Number of Transactions with Undisclosed and Disclosed
Values Up to and Including $500M, Buyouts Q1 2011
• · Ranked 3rd with $1.908M – U.S. Announced Adviser Rankings Based on Value in the Retail Industry, Buyouts Q1 2011
•
• About Morgan, Lewis &Bockius LLP
•
• With 23 offices in the United States, Europe, and Asia, Morgan Lewis provides comprehensive transactional, litigation, labor and
employment, regulatory, and intellectual property legal services to clients of all sizes—from global Fortune 100 companies to just-conceived
startups—across all major industries. Our international team of attorneys, patent agents, employee benefits advisors, regulatory
scientists, and other specialists—nearly 3,000 professionals total—serves clients from locations in
Beijing, Boston, Brussels, Chicago, Dallas, Frankfurt, Harrisburg, Houston, Irvine, London, Los Angeles, Miami, Minneapolis, New York, Palo
Alto, Paris, Philadelphia, Pittsburgh, Princeton, San Francisco, Tokyo, Washington, D.C., and Wilmington. For more information about Morgan
Lewis or its practices, please visit us online at www.morganlewis.com.
5. • One Voice Institute of Elemental Ethics and Education Hosts One Voice International Conference for Educators New York 2010
•
• Tarrytown, NY will be the location of the next One Voice International Conference. The conference promises to provide new
information and networking opportunities to participating educators.
• Glenside, PA (One Voice Institute of Elemental Ethics and Education) September 22, 2010 – November 6th marks the day of the
One Voice International Conference for Educators. The conference will be held in Tarrytown, NY at the Westchester Marriott.
•
• The conference gives a chance for educators from all over the globe to interact and exchange ideas. The conference will feature
scholarly peer-reviewed paper presentations as well as One Voice's signature (ELC) Educational Leadership Council brainstorming
sessions. Other incentives include lively debates, panels and workshops.
•
• According to One Voice Institute's senior program director Rosanna Pitella, "We are holding up the microphone to educators in
two different ways - simultaneously presenting your work in a global audience and having the opportunity for it to be published."
•
• The conference provides a chance to network with fellow educators. There are discounts for students and ELC Members. To learn
more about the conference and register online, visit elementathletics.com.
•
• About One Voice Element Ethics and Education:
• The One Voice Institute of Elemental Ethics and Education is an organization with a mission: to facilitate positive, critical change
in educational processes and policies. The One Voice Institute of Elemental Ethics and Education is dedicated to providing
opportunities for educators around the world to interact with one another in person or via available technology, to bond with
one another for the greater good, and to assist and support each other in whatever way they can or wish, and as often as
possible.
• Contact:
•
• Rosanna Pitella, senior program manager
• One Voice Institute of Elemental Ethics and Education
• rosanna.pitella@yahoo.com
• 215-948-3398
• elementathletics.com
6. Sample Blog Posts and Articles
The Thing I Wished I Learned in College
Attend more frat parties? I did enough of that. Streaking? Not my style. Make no mistake, I truly loved my time
spent in school. I met awesome people that motivate me to this day. Worked with notable professors and made
new life-long friends. Trust, I have few regrets.
But the one thing that I wished I had done is networking. Throughout school, I had the impression that the
name on my degree and my GPA would take me to my next destination with ease. I couldn’t have been more
wrong. It wasn’t until I had graduated and began to actively look for jobs that I realized the value of building
and maintaining connections.
When I was in college, I viewed myself as being shy and introverted which kept me getting to know the brilliant
people in my company. Now I see that my time at school offered a superb network that I didn’t properly utilize.
So if I could go back I would definitely be more focused on building a network of motivated and dedicated
individuals like myself.
Easy ways to network and cultivate useful career connections:
• join a professional association
• informational interviews (even if you have a job!)
• follow up on with each new connection via e-mail
• Start with your friends! Ask them about their career aspirations and give them helpful materials from time to time
The short time that I have spent networking has done immeasurable things for my young career. I would advise all students and
young professionals to invest time into networking!
7. Questions to ask PR Professionals During Informational Interviews
• How did you end up at your current job?
• What do you like most about the field? What do you like least about your field?
• What do you read to become more knowledgeable about your field?
• What skills should I work on strengthening?
What not to ask:
• Are there any open positions at your company?
• What is your salary?
• What is the expected salary for an entry-level employee?
Asking about open positions, or asking directly “Can I get a job at your company?” is
not recommended. The purpose of informational interviews is to learn more about
your chosen field rather than getting a job. Also, asking about salary is not seen as
very
professional.
8. How-To: Make a Winning Portfolio
The best way to find a job, especially in the competitive world of public relations is to highlight your
past
experiences and successes. Assembling a portfolio is becoming the norm for public relations job
seekers. Below is a list of things to include and tips to maximize your portfolio.
Table of contents
Resume
Letters of recommendation
Varied writing samples press releases, blog posts, articles, media placements, pitches, media advisories
Add blurbs explaining the significance of each entry
Additional tips:
• Have a professionally printed portfolio to take to each interview
• Include a PDF version in an e-mail with each cover letter sent to a prospective employer.
• Add it to your professional website.
• Remember that your portfolio is your chance to showcase your accomplishments and toot your
own horn.
9. An Interview with Terrence Cameron
On April 17, 2008 a telephone interview was conducted with Mr. Terrence Cameron. Mr. Cameron was the ideal interviewee for
his deep knowledge on the subject of steelpan, as well as his amiable personality and willingness to help.The goal of the
interview was to isolate and explore a variety of social aspects that have left an impact on steelpan as an
art form. These aspects include race, gender and the evolution of the instrument. From the interview, it can be concluded
that the steelpan is heavily affected by the social environment. Hopefully, steelpan will begin to be acknowledged as a
mechanism of society rather than a simple musical instrument.
The Role of Race in Steel Pan Performance
Mr. Cameron has expertise in many aspects of steelpan’s culture, including building drums and performing in steelpan bands.
He
has performed in a number of steelpan bands that have been based in Trinidad, New York City and Philadelphia throughout the
years. Hearing Mr. Cameron’s views on the intricacies of performance is valuable to building knowledge around the instrument.
He has experienced the manner in which social factors can change a performance. He can also speak to the way responses to
steelpanmay be tempered by racial or ethnic backgrounds.
Reading about the racial prejudices that The Steel Kings have experienced in “Unheard Voices” sparked in interest in race and
its
influence in steelpan (Nurse). Race is a topic that is often broached in conversation, but Mr. Cameron was willing to open up
about a potentially sensitive topic. During his years as a performer, he performed for a number ofdiverseaudiences. His
audiences have come from many racial, social and economic classes. He has played for public, cultural events. But many times
his gigs consist of private parties, such as weddings, anniversaries, corporate events, bar mitzvahs, bat mitzvahs and high school
proms. He has even played for Phillies games at Veterans stadium! Some of the people that he has played for have an extensive
background knowledge and interest in Caribbean music, others do not have the same passion for the emerging artformof
steelpan. Does he alter the performance based on the make-up of the crowd? To this question Mr. Cameron answers “Yes,
sometimes I do,” plainly andwithout hesitation. He goes on to say that he sizes up the crowd and plays according to what he
believes the audience would enjoy. He also acknowledges that “special requests according to people’s cultural background” is a
dynamic that can alter the path of the performance.
10. When asked does he change which songs he plays, or does he change the way songs are played, he
responds that the songs that he chooses to play are changed, but he “tries to keep a Caribbean beat
if [he] can.” This is a particularly thought-provoking statement. It is ironic to think that there would be a
time that a steelpan band was hired, but Caribbean music was not appreciated. Has Mr. Cameron had to
erase the Caribbean beats because it didn’t fit the expectations of the audience? Surprisingly, he
answers yes and recounts a few examples. He explains that at a Jewish wedding, the audience wanted
Jewish folksongs. At another Korean event, traditional Korean music was requested. At first this dynamic
is surprising. The Caribbean is a region that was created through diaspora, wouldn’t this history make its
culture more palatable to cultures all over the globe? Yet, the steelpan’s ability to be translated across
cultures is a testament to its versatility.
Mr. Cameron had less to say about any social stigma that may be attached to steelpan. He only admitted
that a stigma existed in the past and mostly in the islands. He expressed that these stigmas had more to
do with a perceived connection with steelpan bands to street gangs. He feels that there is no stigma in
the present day, especially in the States. However, he is very enthusiastic about the way steelpanhas
been accepted in America and abroad. He says the music has received “generally good responses across
the board. He believes that the steelpan is a universal instrument, in that it can be understood and
appreciated by all people, even if he does not believe that the steelpan is necessarily a “mainstream
instrument.”
