Organizing training 12052013


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  • It creates engaging 2-way communications with members, in way they can choose to use, at a time that is convenient for them.By communicating publicly on issues you care about, you can promote those issues to your community
  • A websiteMembers HOME emailsA Facebook Page
  • Organizing training 12052013

    1. 1. Dinica Quesada, OEA Communications Specialist,
    2. 2. 2nd 11th most visited site in the country behind Google 3rd 56th 15th
    3. 3. Building Community Support  Increase awareness of specific OEA initiatives  Build / Reinforce OEA’s reputation as proactively working to improve schools and advocating for the right of every child to a high quality public education  Build / Reinforce public perception of OEA as the preeminent source on education policy and issues  Enhance understanding of the union’s activities and services Mobilization & Organizing  Gain volunteers and activists  Move activists to take action
    4. 4. TWITTER  Connect with like-minded organizations  Connect with the media  Provide real-time updates BLOGS  Publicize your expertise  Advance your issues or educate people  Tell stories about your day-to-day work  Promote your website
    5. 5. YOUTUBE  Host videos  Create content for website and Facebook  Follow others PINTEREST  Drive traffic to your website and blog  Become the go-to-source for information  Crowd-source for content
    6. 6. FACEBOOK  Increase feedback and discussion  Drive traffic to your website and blog  Spread information  Attract event attendees  Get people to take action  Attract donations  Build a community – increase members’ connection to your association
    7. 7. To reach the most people you have to play into Facebook’s newsfeed algorithm, and you can do that two ways:  Post rich content like photos, videos, and links.
    8. 8.  Get people to engage with your content. The more often people interact with your page, the more often Facebook will show your content to them.
    9. 9. It bears repeating: Post tons of images!  Make a graphic out of information instead of just typing it in the status update. Simply overlay the info in big, bold text over a relevant image or a plain colored background.  Find cartoons about education  Take behind-the-scenes pictures of your members and events Try or Picasa.
    10. 10.  Create memes — you can do it quickly on
    11. 11.  Publish infographics. Publish a chart or graph with data your members would care about
    12. 12.  Publicize events and programs  Share videos  Share tools & tips  Use petitions and other easy calls to action.  Message discipline! Make sure all posts, even the fun ones, further your association’s overall message.  Make posts very short. If your info is long/complicated, link to more information. (Note: Keep your website current — website and social media go hand in hand)  Be positive.  Be informal and use organizing language. Posts with selfreferential words like ―I‖ and ―we‖ tend to get more likes.
    13. 13.  Posts published on Saturdays and Sundays get more likes than those posted during the week.  Content posted later in the day get more likes and shares — likes peak around 8PM EST, while shares peak around 6PM EST.  Deliberate pacing gets more attention.  Facebook pages versus groups: no data with groups/no privacy with pages
    14. 14. From Education Minnesota, Adapted from U.S. Air Force
    15. 15. Strongsville EA
    16. 16.  Pictures are worth…  Establish Solidarity with other OEA Members  Show a concrete action
    17. 17.  Too Long  Link Says the Same Thing as the Post  Alternative: Link and Quote Only
    18. 18.  Re-enforce Idea that you are fighting for the children  Establish Value of Teachers to Children  Non-traditional Strike Photo
    19. 19.  Know Your Audience  Use Tips for Responding to Negative Posts  Make Sure There Are Members and Community Members Who Will Post Positive Comments
    20. 20.  Avoid Temptation to “Do the Math”  Facebook is Not the Place for Reasoned, Well Articulated Arguments  Alternative: Use Issues the Public Cares About, for Example: Class Sizes
    21. 21.  Picture Instead of Text  Time, Date, and Location all Clearly Visible  One Clear Message
    22. 22.  How to Get More Likes, Comments and Shares on Facebook:  Facebook for Nonprofits: Your Questions Answered [Speakeasy #18]:  VIDEO: 5.5 Best Practices for Unions using Facebook:  Your burning questions (& our answers) on Facebook metrics and strategy!:  Social Media Tips on Pinterest: