Visual literacy


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  • Sounds pretty simple, but what does it mean? We see images all around us all the time, on television, on billboards, in books, all over. Aside from spur of the moment snapshots, many of the images we see are planned, their details carefully chosen. Visual literacy is about learning how those images are constructed and what gives images meaning. But before we get into that, we’ll talk about ….. NEXT SLIDE
  • How do pictures create emotional responses? Let’s take a look at some of these elements.
  • What is a point moving is space?
  • Point – moving in space. Very simple concept, but difficult to put into words. And line, when we’re talking about art, doesn’t have to be straight!
  • But here’s a straight line.What do you see here? A solid horizontal line, creates stability, instantly creates space – horizon, creates ground and sky
  • Lines create direction, pointing up, skyward. Take your eye from the bottom to the top
  • Diagonal lines – dynamic, jarring, uneasiness, motion, tension
  • Pointy shapes are dangerous, inspire fear, anxiety. If the character has to climb these mountains, you’ll probably be afraid for him/her
  • But curved shapes are much safer, pleasant. These hills might evoke a nice, relaxing picnic or make you want to fly a kite or something.
  • Relationships between objects: which is the closest?
  • Little red is behind one tree and in front of another. If we make the triangle smaller and move it up….
  • It appears that Little red is now much further back
  • What does that mean? Use a person’s shirt as an example. White light has all colors. When it hits (red) shirt, all colors except red are reflected back, red is absorbed by that shirt. Black is no colors, meaning that all colors are absorbed by black.
  • Take a look at the wolf’s eye. The pale violet color might be a good choice, it could add a touch of realism to the picture, but how does it interact with the other elements of the picture? If we make one small change…
  • … we change the feeling of the picture altogether. Just by making the eye red, it instantly draws the reader’s attention. It is a strong color, an angry, sometimes evil color and it also serves to add symmetry to the picture. The eye and the triangle are now visually linked. What is it about color that creates this effect?
  • Colors have an innate feeling attached to them. In the color wheel we have what we perceive as warm colors and cool colors. Illustrators use these perceptions in their art to achieve a particular mood for their scenes.
  • Chaotic, overwhelming
  • Individual scenes, pain, death of war
  • What’s going on here?
  • What’s going on in this photo? Somewhat ambiguous. Clues? People in the background? Facial expression?
  • What’s going on in this photo? Somewhat ambiguous. Clues? People in the background? Facial expression?
  • Visual literacy

    1. 1. Visual Literacy<br />JOEL A. MACHIELA & ABBY NAFZIGER<br />
    2. 2. What is it?<br />Visual literacy is the ability t0 construct meaning from visual images.<br />Giorgis, C., & Johnson, N. (1999). Children's books: Visual literacy. Reading Teacher, 53(2), 146.<br />
    3. 3. Why is it important?<br />Standards!!!<br />
    4. 4. AASL<br />1.1.6: Read, view, and listen for information presented in any format (e.g., textual, visual, media, digital) in order to make inferences and gather meaning.<br />2.1.1: Continue an inquiry-based research process by applying critical-thinking skills (analysis, synthesis, evaluation, organization) to information and knowledge in order to construct new understandings, draw conclusions, and create new knowledge.<br />2.1.6: Use the writing process, media and visual literacy, and technology skills to create products that express new understandings<br />
    5. 5. NETS-S<br />2. Communication and Collaboration:Students use digital media and environments to communicate and work collaboratively, including at a distance, to support individual learning and contribute to the learning of others. Students:<br />a. interact, collaborate, and publish with peers, experts, or others employing a variety of digital environments and media.<br />b. communicate information and ideas effectively to multiple audiences using a variety of media and formats.<br />d. contribute to project teams to produce original works or solve problems.<br />
    6. 6. English Language Arts: Goal 3<br />3.C.1b: Create media compositions or productions which convey meaning visually for a variety of purposes.<br />3.C.2b: Produce and format compositions for specified audiences using available technology.<br />3.C.3b: Using available technology, produce compositions and multimedia works for specified audiences.<br />
    7. 7. Fine Arts Goal 26<br />26.A.4e Visual Arts: Analyze and evaluate how tools/technologies and processes combine to convey meaning.<br />26.B.3d Visual Arts: Demonstrate knowledge and skills to create 2- and 3-dimensional works and time arts (e.g., film, animation, video) that are realistic, abstract, functional and decorative.<br />26.B.4d Visual Arts: Demonstrate knowledge and skills that communicate clear and focused ideas based on planning, research and problem solving.<br />
    8. 8. Looking at picture books<br />Elements of design<br />Line<br />Shape<br />Space<br />Color<br />Bang, M. (2000). Picture this: How pictures work. <br />San Francisco: SeaStar Books.<br />
    9. 9. Line<br />an identifiable path created by a point moving in space. <br />(J. Paul Getty Trust, n.d.)<br />
    10. 10.
    11. 11.
    12. 12.
    13. 13.
    14. 14. Shape<br />an object that has only height and width; usually defined by line, which can provide its contour.<br />(J. Paul Getty Trust, n.d.)<br />
    15. 15.
    16. 16.
    17. 17. Space<br />a feeling of depth or three dimensions. It can also refer to the artist's use of the area within the picture plane.<br />(J. Paul Getty Trust, n.d.)<br />
    18. 18.
    19. 19.
    20. 20.
    21. 21. Color<br />light reflected off objects.<br />(J. Paul Getty Trust, n.d.)<br />
    22. 22.
    23. 23.
    24. 24. Cool<br />Warm<br />Describing Color<br />
    25. 25. Describing Color<br />Hue<br />red, green, blue, etc.<br />Value<br />the brightness of color: light or dark<br />Intensity<br />describes the purity or strength of a color: bright or dull<br />(J. Paul Getty Trust, n.d.)<br />
    26. 26. When am I going to use this?<br />Book selection<br />Knowing more about the elements of design make us better picture book selectors and more informed about the ways that illustrations influence the story and connect with students<br />
    27. 27. Reading Pictures<br />
    28. 28. Picasso, P. (1937). Guernica. [Painting]. Madrid, Spain: Museo Reina Sofia.<br />
    29. 29.
    30. 30.
    31. 31. Beitler, L. (1930, August 7). Untitled.<br />[Photograph]. Marion, Indiana.<br />
    32. 32.
    33. 33. Major League Baseball. (2009, July 23). Tampa Bay at Chicago. [Broadcast]. Chicago: Comcast SportsNet.<br />
    34. 34. On July 23, 2009 Chicago White Sox pitcher Mark Buehrle threw a perfect game against the Tampa Bay Rays, giving up zero hits or walks.<br />
    35. 35. Armstrong, N. (1969, July 20). Apollo Xi. [Photo]. Google: LIFE Photo Archive.<br />
    36. 36.
    37. 37.
    38. 38. Widener, J. (1989, June 5). Tank Man. [Photo]. Tiananmen Square, China: Associate Press<br />
    39. 39. [Unknown]. (1913, March). By Popular Demand. [Photo]. George Grantham Bain Collection: Library of Congress<br />
    40. 40. Florence Fleming Noyes, full-length pose, wearing costume of "Liberty" at suffrage pageant, other participants standing in background in front of the Treasury Building, Washington, D.C.<br />
    41. 41. Resources:<br />Armstrong, N. (1969, July 20). Apollo Xi. [Photo]. Google: LIFE Photo Archive.<br />Bang, M. (2000). Picture this: How pictures work. San Francisco: SeaStar Books.<br />Beitler, L. (1930, August 7). Untitled. [Photograph]. Marion, Indiana.<br />Giorgis, C., & Johnson, N. (1999). Children's books: Visual literacy. Reading Teacher, 53(2), 146.<br />J. Paul Getty Trust. (n.d.). The elements of art. The Getty. Retrieved June 15, 2010, from _lessons/elements.html#line<br />
    42. 42. Resources:<br />Major League Baseball. (2009, July 23). Tampa Bay at Chicago. [Broadcast]. Chicago: Comcast SportsNet.<br />Picasso, P. (1937). Guernica. [Painting]. Madrid, Spain: MuseoReina Sofia.<br />[Unknown]. (1913, March). By Popular Demand. [Photo]. George Grantham Bain Collection: Library of Congress.<br />Using Primary Sources (Teacher ed.). (n.d.). [Pamphlet]. Retrieved from<br />Widener, J. (1989, June 5). Tank Man. [Photo]. Tiananmen Square, China: Associate Press.<br />
    43. 43. Caption Game!<br />
    44. 44. (Krug, 2007)<br />
    45. 45. (lauren*o, 2008)<br />
    46. 46. (Muro, 2006)<br />
    47. 47. (Hutchison, 2009)<br />
    48. 48. (Schweigert, 2009)<br />
    49. 49. (Hutchison, 2009)<br />
    50. 50. (Roach, 2009)<br />
    51. 51. (Jaffe, 2009)<br />
    52. 52. (ABC 7 Chicago, 2007)<br />
    53. 53. ABC 7 Chicago (2007, December 23). Van crash - Ravi Baichwal. [Broadcast].<br />Chatwood, D. (2009, March 11). The Rainbow Vomiting Pandas Of Interestingness. [Art Print]. Retrieved June 15, 2010 from, M. (2009, July). Upbeat hummer. [Photo]. Retrieved June 15, 2010, from, G. (2009, May 2009). Guy. [Photo]. Retrieved June 15, 2010 from, K. (2007, October 20). Pop!Tech 2007 - The Body Reconsidered - Bill Shannon. [Photo]. Retrieved June 16, 2010, from*o (2008, December 10). ayiiiii!!!!!!!!!!!! [Photo]. Retrieved June 15, 2010 from, R. (2006, June 26). Mom sis. [Photo]. Retrieved June 16, 2010, from, R. (2009, July 23). My gun is bigger, your argument is invalid. [Photo]. Retrieved June 16, 2010, from, A. P. (2009, April 26). Bike exchange. [Photo]. Retrieved June 15, 2010 from<br />