1. A P P L I E D
I D E A S :
A sheet music mural thanking
donors, a grand piano
for recitals, framed memora-
bilia, a meeting space with
chairs designed especially for
women.
A F T E R WA R D
N O T E S :
In a letter of commendation,
National President Ginny John-
son writes,“Throughout the
whole process Ms. Ferree not
only used her expertise but also
her heart and soul as she took
this office structure and made it
a place for warmth, peace and
creativity.”
I N I T I A L
B R I E F :
For the national headquarters
of a music sorority with 212
campus chapters, the
assignment became one of
instilling every room with the
rainments of history and a
century of musical heritage.
D E S I G N
S T R AT E G Y:
Since 1903, the rose endures
as a symbol of the good works
of this womens’organization
and, on that note, establishes
the tone and presence of the
headquarter’s décor.
C A S E S T U D Y :
Sigma Alpha Iota National Headquarters
1333 Merrimon Avenue | Asheville, NC 28804 | 828-252-8718 | intentionaldesigner.com
Clockwise from left top: A national
headquarters; a totally planned
work space; a wall of high notes;
an archival entrance; the rose as
symbol; a welcoming front parlor;
a pleased and proud executive
director, Ruth Johnson, with
Jaan Ferree on dedication day; a
conference room where chairs are
designed for women.