VARILUX intelligent street light dimming system

VARILUX Intelligent Light Conservation Page 1
VARI
Pitch Deck
June 2014
Jack I. J’maev
ReadyTrace, Inc.
14277 Albers Way
Chino, CA 91710
909-437-8390
jjmaev@readytrace.com
www.varilux4hps.com

FULL POWER
Too Much Light
60% POWER
Safe Amount of Light

Problem
• Street Lights – 35% to 50% of
City Electricity Costs
– Rising Electricity Costs
• Shrinking Municipal Budgets
– No Other Economical Options
– Willing to Spend Money to Save Money
• Environmental Concerns
– Carbon Footprint Reduction
– Light Pollution Concerns

Plug & Play in 5 Minutes
Remove Photocell
Install variLux
Save Money

RADIO
TELEMETRY
0.2 ACCURACY
CLASS METER
RADIO CONTROL
STEPLESS
DIMMER
POWER FACTOR
PRESERVATION
LUMEN
MAINTENANCE
SOFT START
LIGHTNING
PROTECTION
variLux Street Light Dimmer

Soft Pipeline From Sales Efforts
NATION STATE MUNICIPALITY QUANTITY
UNITED STATES ARIZONA MESA 38,000
UNITED STATES ARIZONA BUCKEYE 7,000
UNITED STATES ARIZONA PHEONIX 120,000
UNITED STATES ARIZONA SCOTTSDALE 20,000
UNITED STATES CALIFORNIA SANTA FE SPRINGS 1,000
UNITED STATES CALIFORNIA NEWPORT BEACH 3,000
MEXICO JALISCO GUADALAJARA 60,000
MEXICO DURANGO DURANGO 60,000
MEXICO
BAJA CALIFORNIA
NORTE
ENSENADA 40,000
MEXICO
BAJA CALIFORNIA
NORTE
ROSARITO 6,000
MEXICO SINALOA CULIACAN 85,000
MEXICO SINALOA MAZATLAN 43,000
MEXICO SINALOA LOS MOCHIS 25,000
TOTAL 508,000
$60-80 Million Early Revenue Potential

Marketing
• $50 Billion Potential Market
– 460,000,000 Units Globally
– 250,000,000 Units Protected Market
• Lobby Efforts
– Public Utility Commissions
– Utility Companies
– City Government
– Lighting Institutions
• YouTube Educational Videos
– Dimming Technology
– variLux v. LED Video
– Metering Systems

Patent Protected Market
State
Population(Millions)
%ofTotal
EstimatedNumberofUnits
ProtectedMarket
European Union 523 11% 52,300,000 52,300,000
United States 312 7% 31,200,000 31,200,000
Russia 150 3% 15,000,000
India 1,240 27% 124,000,000 124,000,000
China 1,350 29% 135,000,000
Indonesia 242 5% 24,200,000
Brazil 197 4% 19,700,000 19,700,000
Japan 128 3% 12,800,000 12,800,000
Mexico 112 2% 11,200,000 11,200,000
South Africa 51 1% 5,100,000
Ukraine 50 1% 5,000,000
South Korea 50 1% 5,000,000
Algeria 36 1% 3,600,000
Canada 35 1% 3,500,000
Moroco 32 1% 3,200,000
Malaysia 29 1% 2,900,000
Saudi Arabia 28 1% 2,800,000
Australia 23 1% 2,300,000
U.A.E. 8 0% 800,000
Totals 4,596 459,600,000 251,200,000

ONE 4-TERMINAL DIMMER
MODIFIED HPS FIXTURE
ONE VARILUX DIMMER
EXISTING HPS FIXTURE
10 YEARS SERVICE
$70
10 YEARS SERVICE
$3
2 MAN CREW
$200/HR PER CREW
90 MINUTES PER POLE
$300
1 MAN CREW
$100/HR PER CREW
5 MINUTES PER FIXTURE
$10 TOTAL
PLC CONTROL INCLUDED
$0
CONTROL SIGNALING
INSTALLATION
ACCESSORIES
RADIO CONTROL
INCLUDED IN PRICE
$720 TOTAL
DEPLOYED COST $179
40% ELECTRICITY
SAVINGS 40%
DIMMABLE BALLAST, $150 EA.
PLC MODULE, $75 EA.
$225
ONE VARILUX
$165
EQUIPMENT
PROCUREMENT
CELL PHONE HUB, $2000 EA
1 HUB/16 LAMPS
$125
QTY. 2 CLUSTER ROOTS
SERVICES 1,000 DIMMERS
$1
CELL PHONE HUB
Competition – Conventional Dimmer

TWO LED STREET
LIGHT FIXTURES
ONE VARILUX DIMMER
EXISTING HPS FIXTURE
1 NEW POLE
PROCUREMENT: $500/POLE
INSTALLATION: $500/POLE
$1000
SAME POLE
$0
2 MAN CREW
$200/HR PER CREW
$200
1 MAN CREW
$100/HR PER CREW
$10 TOTAL
HIGH RELIABILITY PHOTO CELL
$50
NEW POLE
PROCUREMENT AND
INSTALLATION
INSTALLATION
ACCESSORIES
RADIO CONTROL
$4
$1,850 TOTAL
DEPLOYED COST $179
10% ELECTRICITY
SAVINGS 40%
2 LED FIXTURES
74 WATT FIXTURES, $300 EA.
$600
ONE VARILUX
$165
EQUIPMENT
PROCUREMENT
Competition – LED Streetlighting
+

– Active Damping In AC Buck Converter
– Continuous Inductor Current In AC Buck
• New Applications:
• Street Light Dimmer
Intellectual Property

Plan
PRODUCT COST REDUCTIONS
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DECJUL AUG SEP OCT NOV DEC
2014 2015
1,000 UNIT BUILD
ASIC DEVELOPMENT
LATIN AMERICA / EUROPEAN QUARTERLY SALES
10,000
20,000
30,000
40,000
PILOT DEPLOYMENT
US LOBBY EFFORTS
50%
COGS
REDUCTION
US QUARTERLY SALES
5,000
10,000
VEX LED SALES EFFORTS
10,000 10,000

Pro Forma Chart
100,000
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
2014 2015 2016 2017 2018
EBIT G & A C O G S
IN$1,000's
TOTAL HEIGHT
REPRESENTS
SALES

100,000
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
2014 2015 2016 2017 2018
EBIT G & A C O G S
IN$1,000's
TOTAL HEIGHT
REPRESENTS
SALES
UNDER CAPITALIZATION
DELAY
Pro Forma Chart – Under Capitalization Delay

POST MONEY EQUITY PROFILE
Series A Venture Round
• Total Round: $3,000,000
– Marketing and Sales
– First Production Build
– Pilot Programs
– Cost Reduction

Exit Strategy
• $280 Million NPV in 5 Years
• Displace 4-Terminal Dimming
– Europe is “Dimming Savvy”
– Two “Nibbles” from Existing
Dimming Companies
• LED Industry Vexation
– Displaces LED Roll-Outs
– Target for “Buy and Bury”

Conventional Dimming
(European “E-Street” Concept)
IN
COM
A
REGULATED POSITIVE RAIL
GROUND RAIL
A
B
DIGITAL SIGNAL
PROCESSOR
IN
PHS
B
AB
ACTIVE
FEEDBACK
AC
TO
DC
POWERFACTORCORRECTION
PRE-REGULATOR

variLux 3-Terminal Dimmer
SYNCHRONOUS
FREEWHEEL
D
S
D
S
IFD

Truth About LED Technology
EXISTING HPS LIGHT FIXTURES
“EQUIVALENT” LED LIGHT FIXTURES
• ¼ of the Light of HPS Fixtures
– LED is ½ as Effective in Creating Light
– LED Claims ½ Power is “Equivalent” to HPS
– ½ X ½ = ¼ !!!
• Impractical Retrofit Scenarios
– Move Lamp Poles Closer to Use ½ Power LED
– Retrofit with Equal Power LED
(Not “Equivalent Power”)

LED - No Pay Back - Poor Life Expectancy

VARILUX intelligent street light dimming system

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