iISP - v1.0 - Seed Funding - 2013.03.17 - External, General

Trade your unused mobile data on your app smartphone!
Jieh Tan, Zabal Khan
Mar-2013
1RocketPigs - CONFIDENTIAL

Executive Summary
RocketPigs’ iISP is an innovative mobile application that facilitate a platform for trading of
mobile data bandwidth. This application supplements data demand and device growth.
Furthermore this application is targeted for both C2C and B2C segments around the globe.
The following slides is intended for seed equity funding, it covers background information
from ITU, Google, Cisco, Ericsson, Analysys Mason, IDC and Gartner. RocketPigs used
these information to identified opportunity gaps, market size and target market.
Followed by analysing potential competitors, commercial factors (Including patent, MSI
Grants, marketing plan and product roadmap), technical factors, risks, financials modelling,
performance, sensitivity, return on investment and finally potential exit strategy.
RocketPigs is seeking seed funding in three stages in exchange for shares holding in
RocketPigs. Initial funding of $XXX for Y% shares, second round funding of $XXX for Y%
shares and contingent funding of $XXX for Y% shares; totalling $XXX.

Content
1. Background
2. Proposition
3. Target Market
4. Competitions
5. Commercials
6. Technical
7. Risks
8. Financials
9. Exit Strategy
10. Seek Funding
11. Appendix
Appendix
1. ITU
2. EuroMonitor Analysis
3. GSM VS Wi-Fi Device
4. Financial Model
5. Competitors
6. Commercials
7. Company and Team overview
8. Miscellaneous
RocketPigs - CONFIDENTIAL 3

Background – ITU

Background – Google
7
Average Smartphone
penetration rate is 37%,
some countries has
penetrated beyond 50%
RocketPigs - CONFIDENTIAL

8
Android and iOS are the
two major operating
systems for Smartphone.
Accounting for more than
50% of market share

9
Note the growth in
Smartphone penetration rate
– ranged from 7% points to
21% points increased from
2011 to 2012. Another words
that is 17%-233% growth rate.
21% point
increased
from 2011
to 2012
Staggering 233%
increased (from
6% to 20%)

10
Opportunity Gap
Majority of users used their
Smartphones significantly at home
(>80%), there are ample opportunity
to address this gap and provide
connectivity.

Background – Cisco
2011 Year in Review 2016 Forecast Highlights
 Mobile data traffic was 597 Petabytes per
month
 Mobile data traffic grew 2.3-fold (133%)
 Average mobile connection consumed 92
megabytes of mobile data traffic
monthly (up 99% from 46 megabytes in
2010)
 Average smartphone consumed 150
megabytes of mobile data traffic
monthly (up 171% from 55 megabytes in
2010)
 Average tablet consumed 517 megabytes of
mobile data traffic monthly (from 303
megabytes in 2010)
 Average laptop consumed 2,131 megabytes
od mobile data traffic monthly (up 46%
from 1,460 in 2010)
 Mobile data traffic will reach 10,804
Petabytes per month
 Mobile data traffic will grow 18-fold, CAGR
of 78%
 Average mobile connection will consume
1,216 megabytes of mobile data traffic
monthly in 2016, up 1221% from 92
megabytes per month in 2011, CAGR of 68%
 Mobile data traffic will grow 3 times faster
than fixed IP traffic from 2011 to 2016
 Mobile data traffic will account for 11% of
Global fixed and mobile data traffic in 2016,
up from 2% in 2011
 Mobile data traffic in 2016 will be
equivalent to 5x the volume of the entire
Global Internet in 2005
11Sourced: Cisco Global VNI Mobile Forecast Highlights, 2011 – 2016, http://www.cisco.com/web/solutions/sp/vni/vni_mobile_forecast_highlights/index.html, on Nov-12RocketPigs - CONFIDENTIAL

Background – Cisco
12Sourced: Cisco VNI Service Adoption Forecast – Infographic, http://www.cisco.com/en/US/solutions/ns341/ns525/ns537/ns705/ns1186/vnisa_infographics.html, on Nov-12RocketPigs - CONFIDENTIAL

Background - Ericsson
13Sourced: Ericsson Mobility Report Nov-12, http://www.ericsson.com/res/docs/2012/ericsson-mobility-report-november-2012.pdf, on Jan-13
Ericsson data does not
reconcile with Cisco ,
however the general trends
are heading in the right
direction

Background – Telecom Webinars
14
Sourced: Telecom Webinars – The Wi-Fi Monetization Opportunity, http://webinars.telecoms.com/webinar/wi-fi-research-study/, Jan-13

Background – GSM VS WiFi
15
Price Differences of $A140 with a 3G
device. Approx. 33% price differences.
Sourced: Apple Store Australia, Dec-12
Price Differences of $NZ200 with a 3G
device. Approx. 35% price differences.
Sourced: Apple Store NZ, Dec-12

Background – Summary
 To sum it up:
 Individual want to be connected and wish to be
connected to the world wide web!
 Cisco: Mobile data demand will grow by 68% CAGR
(2016).
 Penetration of smart phones and data devices is
increasing rapidly.
 Sales of more affordable Wi-Fi only devices will
supplement as second or third device per user.
 There are opportunity gap for connectivity beside being
at home.

Proposition – Unique Selling Point

Proposition
 Commercial Wi-Fi Hotspot
 Commonly available throughout developed and developing countries. Free
Hotspot are also widely available in developed countries, however experience
with free hotspots are generally unfavourable (slow, congested, private
information, security, monitored usage behaviour, etc.)
 Paid Wi-Fi Hotspot are generally expensive but do not have any of the
unfavourable factors
 Portable Terminal Devices
 Proliferation of Smartphones, Tablets, Laptops or any data-hungry devices.
 Google Android, Apple iPhones, Blackberry are all well known Smartphones
operating system commonly used in more than 90% of Smartphones.
 Proliferation of Net/Microbooks with long battery life (>5hours).
 Common Technologies
 Wi-Fi widely available and well known. IEEE 802.11 standards most commonly
available form of wireless connection across variety of platforms.
 Commonly available in most developed and developing countries.

Target Market
21
• Peer-To-Peer
• Unused breakage
• Demand for data
• Multi Devices
• Alternative
• Complement
Offering
• Up sell opportunity
for Telco
• Affordable
substitute (No
Capex)

Target Market
Supplement Data
Demand and
Device Growth
Complement
Existing Business
22
Drive
Entrepreneurship

Competitions
 Telcos?
 Both a partner and competitor – dependent on their state of
life cycle and market (incumbent or underdogs).
 KeyWiFi (Different Product Proposition)
 Strongest competitor, however product proposition is
currently fixed router based with web base interface.
 User require to signed up to share.
 Revenue share approach
 FON (Entry Cost & Product Proposition)
 Biggest crowdsourced WiFi network
 Only users who shared their network get it for free, else get a
Fon Pass
 Require Fon router to be part of Fon network (Entry cost)

Competitions – Positioning
Both fixed router
with WiFi
proposition. Not
protable

Competitions – Landscape
More information
provided in
appendix 5

Commercials – Strategy &
Positioning
ExpensiveAlmost Free
NationalInternational

Commercials – Strategy &
Positioning
 High volume and low cost approach
 Aims grow uptake and penetration rapidly
 Through simple, intuitive and usable user interface
 Free to download application
 Provide better margin to reseller than comparative solution
 Zero Entry or Access cost – no additional investment
 Cost Controls
 Constantly negotiate with vendors for better terms
 Ensuring low cost channels are utilised
 Predominately Below-The-Line marketing approach

Commercials – Marketing
 Marketing Plans:
 Increasing awareness, word of mouth and BTL marketing.
 Grace period of zero service fees
 Poster/Signage template to assist resellers
 Apps competition and Apps magazines
 Social media (Facebook/Twitter)
 Tell-a-friend or Refer-a-friend promotion
 Cross links with other sites
 Main page placement and apps recommendation page
 Webpage
 Customer Service Channel
 Analysis, Insights and Reporting!

Commercials – Distribution
 Distribution Model:
 Download via:
 Google Play
 Apple App Store
 BlackBerry World
 Windows Phone Store
 Download via Server Peer Application, i.e. Proxy Server
 Incentive to download includes package customization
instead of PAYG model
 Each distribution made by Server Peer are entitled to financial
reward – TBC

Commercials – Revenue Stream
Multi-Session (TBC) Commission
 By default, apps is free to
download from apps-store.
 However free-version only allow
one-client session per server-
peer.
 Additional simultaneous client-
session can be purchase for
$XXX (or equivalent) each.
 Unlimited simultaneous client-
sessions can be purchase for
$XXX (or equivalent). Subject to
device capability.
 On successful client-session,
RocketPigs is entitled to XX%
of traded bandwidth revenue
while the remaining YY%
goes to server-peer.
 However free-version of the
application commission will
be charge at XX% and the
remaining YY% goes to
server-peer.
 Similar approach to apps-
store commission.

Commercials – Patents
33
 Provisional Patent applied for
and granted until 15th Nov 2013
 In the process of submitting full
patent, working with
Commercialization expert from
EverEdge IP to determine
Freedom To Operate Risks.
 Applied for NZ Ministry of
Science and Innovation “Getting
Started Grant”. Expecting
approval by end of March 2013
 Who is EverEdgeIP? Please refer
to appendix 6 for more info

Commercials – Product Roadmap
Phase 0
Seeding
(Mar-13 to Jun-13)
Phase 1
Productionise (POC)
(Jul-13 to Oct-13)
Phase 2
User Innovation
Enhancement
(Nov-13 to Apr-14)
Phase 3
Future Proof
(May-14 to Apr-15)
• Obtaining full patent
– Freedom To Operate
• Business case
• Seek seed funding
• Commercial
negotiation (RFI/RFP)
• Technology scoping
- Research &
Development
• Obtaining require
technology resources
(Static IP, SSL cert,
Data warehouse, etc).
• Design architecture
• MSI Grants
• PAYG rating model
• Simple UI
• Reporting &
monitoring of
bandwidth
• Integration with
Paypal/Asiapay & data
warehouse
• P2P distribution
• Proxy Server
• Multi clients
connection
• Access Controls
• Commercials –
minimum viable price
• Usage reconciliation
• View transactions
• Multi-lingual support
• Multi-currency
• Web-base login and
view detail transaction
queries
• Self-Help web page,
forum, wikia and FAQs
• Enriched and
friendly User Interface
• Complex rating –
Time Base, Packaged,
Loyalty, Trusted, etc.
• User’s limits –
Amount sever –peer
wish to sell or Amount
client-peer wish to
spend.
• Platform, device and
network agnostic
• Future-proof (WiFi
2.0, WiFi Direct, NFC,
Low-powered means)
• iOS/ Windows/
Blackberry platforms
• P2P distribution for
Windows, Blackberry
and iOS(?)
• Usability
enhancements
• Additional payment
merchants
• Additional currencies
and languages support
• Etc, etc, etc

Technical – High Level Architecture
Diagram
RocketPigs
Resources
WiFi
Hotspot

Technical – Paypal Adaptive
Payment Use Case

Risks
 Telcos
 Unlimited Plan (AYCE) – more prominent in developed countries and
competitive players
 Shared (Family) Plan – more prominent in competitive market. Usually offer
among SME segment since breakage are reduced
 Term & Conditions – prohibits teetering or hotspot. However US supreme
court ruled in favour of consumer, not so in South Korea.
 Networks – limited hardware capabilities and spectrum availability – impact on
speed and experience.
 Legal and compliance – different requirement across countries
 Limitations and Device Capability
 Smartphones are effectively less powerful PCs
 Android provide a common platform, however different manufactures of
smartphones have different architecture and system behaviour.
 Competitions?
 KeyWiFi – focus on fixed router with WiFi capability, web based interface.
 XCom Global – MiFi solution for data roaming across 100+ countries

Risks – Mitigation
 Proactively work or partner with Telcos to highlight
and promote the positive impact of iISP – upsell
opportunity and differentiation (e.g. KeyWiFi)
 Telco Network capability are known locally, thus end-
consumer known what to expect. Therefore iISP apps
would also detail which Telco is providing the service.
 Extensive testing of each device and models are
required to ensure consistent performance.
 Ensure full patents and protect Intellectual property
rights. Furthermore determine freedom to operate.

Financials Model – Revenue
Smartphone
Base By OS
Uptake
Assumptions –
P2P & Stores
Server
Constant
(Assumption)
Shipment Mix
(SP, TB, LP)
App-Client
App-Server
(Resellers)
Usage Demand
by Device Type
(SP, TB, LT)
Breakage
Assumption
Session
Constant
(Assumption)
Demand Mix
by Device Type
(SP, TB, LT)
Traded
Bandwidth
Average Lowest
MBB pricing
per MB * X
Traded
Revenue
RocketPigs
Commission
Assumption
RocketPigs Commission Revenue
External Source
Internal Assumption
Key:

Financials Summary
Quoted in USD, NZD$1.00 = USD$0.80
Modelled for Smartphone server
base only. Upside for other
devices (Tablets, etc.). Excludes
Multi-Session Revenue.

Financials - Outgoing
Opex Capex
Period Amount Notes
Oct-13 XXX Office overhead at
NZD$500/head
2014 XXX Marketing
Consultancy
2015 XXX Ibid
2016 XXX Ibid
Oct-13 XXX Promotions
2014 XXX Promotions
2015 XXX Promotions
2016 XXX Promotions
>2016 ? Headcounts
Period Amount Notes
Mar-13 XXX EverEdgeIP and
placeholder
May-13 XXX System Consultancy
Jun-13 XXX App Design &
Development
Jul-13 XXX Website and
marketing
May-14 XXX Further App design,
development and
enhancements
Total XXX Excl Grants

Financials – Sensitivity (EBITDA)

Exit Strategy
Absorb into
another software
as a service
provider
Integrate and
complement with
related industry
provider
47
Sell off to Private
Equity
Expand and
Grow

Exit Strategy
 Timeframe
 Expect to exit between three to five years (FY16~FY18)
 Likelihood
 Absorbed into other software provider?
 Sell off to another private equity?
 Expand and growth?
 Integrate and complement with related industry
providers?
 Why?

Seek Funding
 Seeking Two Stage funding
 Initial funding of NZD$50,000 for 5.0% share of
RocketPigs (Jun-13)
 Second stage of NZD135,000 for 13.5% share of
RocketPigs (May-14)
 Contingent Funding – Subject to Ministry of Science’s
Grants
 Jun-13: Patent Grant NZD$5,000 (0.5%)
 Sep-13: Development Grant NZD$30,000 (3.0%)
 Total NZD35,000 for 3.5% share of RocketPigs

Seek Funding
 Expected Return:
 Discounted Payback of 22 months (Allowance for six months
of development without cash-inflow)
 By end of Year 2 EBITDA Multiplier will reach 7.9x
 No anticipated Capex for Year 3
 Strong exit proposition and positioning post Year 3.
Year 2 Year 3
EBITDA (USD$) $1.04m $3.45m
Multiplier 4.00 6.00 8.00 4.00 6.00 8.00
EV (USD$) $4.16m $6.24m $8.32m $13.8m $20.7m $27.6m
Equity % 22%
Equity Injected USD$176,000 (NZD220,000)
Share of EV (USD$) $0.92m $1.37m $1.831m $3.04m $4.55m $6.07m
ROI x 5.2 7.8 10.4 17.3 25.9 34.5

Appendix 1 – ITU
53
Trending upwards in all
type of developments.
Note the >100 post 2007
in developed world

Appendix 1 – ITU
54
90% of the world
population have
cellular coverage

Appendix 1 – ITU
55
Note the opportunity
gap in Arab States ,
Asia Pacific and Africa.
Developing
Countries

Appendix 1 – ITU
56
Note the upward
trend – People want
to be connected,
people wish to be
connected!

Appendix 1 – ITU
57
Note the shift in the
developing world
from 2006 to 2011

Appendix 1 – ITU
58
With majority of connecting
individuals from the
developing world and low
connectivity in the
developing world per 100
inhabitants, there are ample
opportunity here.

Appendix 1 – ITU
59
Compared to individual with
internet access, active mobile
broadband per 100 inhabitants
is approximately half.

Appendix 1 – ITU
60
Note the trend, and compare this with
individual internet access per 100
inhabitants. Given the opportunity,
individual will want access to internet!

Appendix 1 – ITU
61Sourced: http://www.itu.int/ITU-D/ict/facts/2011/material/ICTFactsFigures2011.pdf, on Nov-12
Most countries have
3G coverage and 45%
of population have
3G coverage

Appendix 2 – Average Mobile
Phone RRP – Actual & Forecast
62Sourced: Euromonitor International, Consumer Electronics, Jan-12

Appendix 2 – Mobile Subscribers
by Regions – Actual & Forecast

Appendix 2 – Mobile Monthly
ARPU ($USD) – Actual

Appendix 3 – GSM VS WiFi
Country WiFi Only 3G + WiFi Delta % cf. WiFi
Australia AU$429 AU$569 AU$140 35%
New Zealand NZ$579 NZ$779 NZ$200 33%
USA US$399 US$529 US$130 32%
Singapore SG$528 SG$698 SG$170 32%
Hong Kong HK$3,088 HK$4,088 HK$1,000 32%
Japan ¥34,800 ¥45,800 ¥11,000 32%
Philippines ₱18,990 ₱24,990 ₱6,000 32%
Malaysia RM1,199 RM1,599 RM400 33%
Indonesia Rp4,199,000 Rp5,599,000 Rp1,400,000 33%
UAE AED1,599 AED2,099 AED500 31%
Italy €399 €519 €120 30%
Brazil R$1,299 R$1,599 R$300 23%
China RMB2,988 RMB3,988 RMB1,000 33%
65Sourced: http://store.apple.com, on Dec-12

Appendix 3 – GSM VS WiFi
66
Country Device Store WiFi Only WiFi + 3G Delta % cf. WiFi
Australia
Samsung Galaxy Tab 2
10” Sliver 16GB
JB HiFi AU$397 AU$538 AU$141 36%
Australia
10” White 32GB
JB HiFi AU$562 AU$692 AU$130 23%
NZ
10” 16GB
Dick Smith NZ$539 NZ$749 NZ$210 39%
NZ
Samsung Galaxy Note
10” 16GB
Dick Smith NZ$799 NZ$999 NZ$200 25%
EU
Samsung Galaxy Tab
10.1 32GB
MobiCity €442.80 €514.63 €71.83 16%
SG
(7.0) 8GB White
Expandsys SG$292.26 SG$395.01 SG$102.75 35%
PH
(7.0) 8GB White
Expandsys ₱9,688 ₱13,093 ₱3,405 35%
JP
(7.0) 8GB White
Expandsys ¥21,277 ¥28,757 ¥7,480 35%

Appendix 4 – Financial
Assumptions

Appendix 4 – Financial Sensitivity

Appendix 4 – Financial Model

Equity Injection
<SECTION REMOVED>

CAPEX Schedule
<SECTION REMOVED>

Opex Schedule
<SECTION REMOVED>

Appendix 5 – Competition Matrix
Factor/
Score
1 2 3 4 5
Coverage/
Hotspot
<10,000 >10,000 >100,000 >1,000,000 >10,000,000
Pricing Global Pricing Multicurrency Localized Localized
multicurrency
Freedom to
Price
Target
Market
National
Segment
Transnational
Segment
Global Segment Continent Global
Financial
Weight
-ve FCF &
Equity*2< Debt
-ve FCF &
Equity< Debt
+ve FCF +ve FCF &
Equity> Debt
+ve FCF
>USD$10mil,
Equity> Debt
Distribution Isolated island Vendors
integrated
Vendors &
reseller
integrated
Telcos, Vendors
& resellers
integrated
Telcos, roaming
agreements,
vendors &
resellers

Appendix 5 – Competition
Factor/
Score
1 2 3 4 5
Marketing BTL - Social
Media, Self-
help, FAQs,
Web Presence
BTL - SEO, DM,
Social Media,
Self-help, FAQs,
Web Presence
BTL - SEO, DM,
Social Media,
Self-help, FAQs,
Web Presence,
Campaigns &
Promotion
BTL - SEO, DM,
Social Media,
Self-help, FAQs,
Web Presence,
Campaigns &
Promotion,
Push marketing
via partners
ATL
Key
Personnel
Founder(s) only Founders with
key expertises
from related
industry
Seasoned
executives from
related industry
and founder
still onboard
Seasoned
executives from
related industry
with key
expertises from
outside firm
Seasoned
executives from
related
industry,
founder(s) still
onboard and
key expertises
from outside
firms

Appendix 5 – Competition
Factor/
Score
1 2 3 4 5
Product
Features
Secured Common
Technology,
Secured
Common
Technology,
Secured, Ease of
use (UI)
Common
Technology,
Secured, Ease of
use (UI),
Platform
Agnostic
Portability,
Common
Technology,
Secured, Ease of
use (UI),
Platform
Agnostic
End
Customer
FAQs & Web
pages/sites
Self-help FAQs,
Web pages/sites
Self help, FAQs,
Web
pages/sites,
Community
wiki
Interactive self
help, FAQs,
Web
pages/sites,
community
wiki, forum,
reseller
materials
Dedicated
customer care
call centre

Appendix 5 – KeyWiFi
Elements Notes Score
Snippet KeyWifi is a web based service that lets anyone safely rent or share their wifi with
others, creating a wifi network of unlimited potential and a new marketplace for
internet access. Cooperative ownership model - members who contribute bandwidth
receive remuneration for usage by other members. Members who consume wifi via
the network, pay an affordable monthly subscription rate (Targeting at $10/month).
Pricing Share revenue model – starts off with 33% to KeyWiFi progressive to 10% as they grow.
No indication of multicurrency, however Africa customers have expressed interested.
5.0
Product
Features
Web based interface, using RADIUS protocol. Targeted towards fixed router with
WiFi capability – not portable but may have large distribution and key partners.
4.5
Customer
Focus
Unknown
C0overage Unknown, but assumed to be fragmented. Partners with housing project as test case.
Target Market Mass market focus with interest from around the globe, especially small ISP players
who wants to differentiate themselves.
5.0
Key Personnel Founders and industry vetarians on board (Adam Black, Tom Hughes, Shivkumar
Jagnnath, Cristian Flemming, Jerry Spiegel)
5.0
Financial Unknown, target for USD800,000 start up fund.
Marketing Unknown
Distribution Unknown
Highest Risk
or
Opportunity

Appendix 5 – GoWiFi
Snippet Global provider of secure Wi-Fi hotspot solutions. goWiFi deploys and manages
hotspot wireless networks to provide easy to use and affordable wireless hotspot
services for its customers and end-users at any desired location. Offers flexible
solutions for pay and free Wi-Fi networks with exceptional 24/7 technical support.
Pricing Unknown, however US Navy pricing is determined by KeyWiFi consist of short term
and monthly plan. Starting from USD$8/day to USD50/month (throughput).
Reseller require to sign up to monthly fee and is charge a setup fee on contract term
1.0
Product
Features
Common technology and equipments provided by goWiFi. Not portable. Secured
and certified hardware
4.0
Customer
Focus
Dedicated customer care line 24/7 5.0
Coverage Unknown, however US Navy base coverage around the globe
Target Market Targeted at resellers, contracted to provide Wi-Fi for US Navy personnel around the
globe
3.0
Key Personnel Unknown
Financial Unknown
Marketing BLT, with dedicated sales lines, available on social media (FB, Twitter & LinkedIn) 1.5
Distribution Partners with iPass, Boingo, NetNearU, MikroTik – vertically integrated 3.0

Appendix 5 – Boingo
Snippet Provides global Wi-Fi software and services provider at more than 600,000 hotspots
worldwide – including hundreds of airports, thousands of hotels, and tens of
thousand cafes and coffee shops
Pricing Regional multicurrency (USD, CDN, EUR, GBP, JPY, CHF, CNY, MXN, NTD, THB),
both PAYG and subscription plan
4.0
Product
Features
Apps for iOS to prepay additional credit from iTune account, WiFi finder apps for
iOS/Android/Mac/PC, Common Tech, Managed Account & UI
4.0
Customer
Focus
Dedicated customer care lines, 24/7 across nine countries with local toll free lines.
FAQs and available on Twitter, FB, linkedin, blog, google+, Flickr and Pinterest
5.0
Coverage ~674,000 hotspots worldwide, across 100 countries. Roaming agreements with 140+
telcos and partners (Mar-13)
3.5
Target Market Global business and leisure travellers 4.5
Key Personnel Founder is chairman of the board, staffed with seasoned executives and board
members from related industry
5.0
Financial
Weight
(Q3 2013) USD%57.3mil in cash & cash equivalent, Equity of USD$142.6mil and
Liability of USD$61.7mil
5.0
Marketing BLT – social media (above) and links referrals. Web site push campaign 4.0
Distribution Links referrals to other providers, telcos and roaming agreements. 5.0

Appendix 5 – Tomizone
Snippet To offer low cost Wi-Fi Internet access through a self built network using the best
built for purpose Wi-Fi Hotspot authentication and management system available
with the best international partnerships to grow a large International network of
Hotspots
Pricing Pricing and bundles determined by Tomizone, 50/50 revenue share, 18 currencies
denomination, 3 plans – hourly, daily, weekly
2.5
Product
Features
Focus on branded ADSL2+ routers (9 approved range) with standard Wi-Fi, step-by-
step firmware upgrade, flexibility for who should be free and charge for.
4.0
End Customer Required to be registered, can be both users and reseller. FAQs, Step-by-steps guide, 2.0
Coverage ~3,200 hotspot worldwide (as at 8th March 2013), majority in Australasia 1.0
Target Market Cafe customers, frequent and business travellers, require login account 5.0
Key Personnel Cofounders on board of directors and day-to-day running of company, with industry
veterans.
3.0
Financial
Weight
Unlisted, cofounders on board as executive directors and funding from Sir Stephen
Tindall
?
Marketing Below The Line, with supplementary materials (poster, FAQs, resell strategy, etc.) 2.0
Distribution Access via internet, with links to router sellers and seller’s promotional materials 1.0

Appendix 5 – FON
Snippet Fon members share a bit of their home WiFi, and in turn get free access at millions of
other Fon hotspots worldwide. All the Fon Spots together create a crowdsourced
network where everyone who contributes connects for free.
Pricing Determined by FON, fellow-fon-user can trade bandwidth. Short term access pass,
25mins, 1hr, 1day and 5days.
?
Product
Features
Fon Spots – made up of two separate, dedicated WiFi signals. Fon dedicated router
and connect using normal WiFi with Fon account. Secured, common tech, apps for
android iOS.
3.0
Customer
Focus
Contact-us webpage, Wikia, FAQ, & support redirect to partner telco’s website (with
social media email & dedicated call centres/FAQ website.
4.5
Coverage 7,733,754 Hotspots (10th March 2013), in JP, SK, TW, PH, EU, BR, US, CA 4.5
Target Market Global mass market, however only people with Fon routers can resell 5.0
Key Personnel Founder on board and staffed with industry vetarians 5.0
Financial
Weight
Heavy weight investors (BT, Skype, Google, Atomico, Sequoia Capital, Index
Ventures, Coral Group)
?
Marketing Partnership with Telcos, but has blogs and social media sites (FB, Twitter, G+) – BLT 4.0
Distribution Partners with Telcos to onsell their FON routers (BT, Softbank, Belgacom, +8 others) 5.0

Appendix 5 – iPass
Snippet iPass is the Global Wi-Fi Roaming Leader for enterprise employees and service
provider subscribers. iPass knit the world’s commercial Wi-Fi together into a single
Global Network. iPass is uniquely positioned to take advantage of exploding global
demand for Wi-Fi
Pricing Determined by iPass? Unable to determine unless signed up as corporate customer. ?
Product
Features
Global Authentication Fabric, Open Model Platform, Large Supply Chain, Common
technology, secured, apps for iOS and Android as client, not portable.
4.0
Customer
Focus
Dedicated sales, managed network and technical support line, including technical
FAQs and trouble shooting.
5.0
Coverage ~1,396,000 hotspots around the globe, including 1,500 in-flight hotspots and
6+millions global community hotspots; across 120 countries (Q4 2012)
4.5
Target Market Predominately on large enterprise and business travellers – Global Segment 3.0
Key Personnel Staffed with seasoned executives in leadership team, founders??? 4.0
Financial
Weight
(Q4 2012) USD$26.8m in cash & cash equivalent, virtually no long term debts,
USD$36.9mil (Equity) > USD$3.3mil (Long term liability)
5.0
Marketing Direct Sale – corporate customers, acquisition of 70+ corporate customers 4.5
Distribution Roaming agreement with Telcos and Wi-Fi operators (146) and strategic venues 5.0

Appendix 5 – Connectify
Snippet Connectify is a software company focused on developing networking software for
consumers. Connectify's flagship product Connectify Hotspot, is a software router
and has recently released Connectify Dispatch, a network load balancing solution for
using multiple Internet connections simultaneously.
Pricing Charge end consumer, but no revenue sharing. USD59 for full suite 1.0
Product
Features
Not applicable, only available on Windows laptops or PC; software based hotspot and
load-balancing
Customer
Focus
BLT – FAQs, Knowledge Base, Blog, Facebook, Twitter and Google+ 1.0
Coverage Not applicable
Target Market Global mass market 5.0
Key Personnel Unknown, Alex Gizis (CEO & co-founder)
Financial
Weight
Unknown, however previously funded by In-Q-Tel and has gone to Crowdfunding site
Kickstarter to raise additional funds.
Marketing Unknown, but been published and noted in well known IT magazine and RSS feeds
Distribution Via website only – www.connectify.me 1.0

Appendix 6 – Commercials
 EverEdgeIP (http://www.everedgeip.com)
 A firm that works with businesses of all sizes, research institutions, public
sector agencies, investors, innovators and start-ups to capture innovation and
transform it into commercial success.
 EverEdgeIP has grown to become Australasia’s largest private sector intellectual
property commercialisation firm.
 As Australasia’s only full service, ideas and technology commercialisation firm,
EverEdge IP continues to break new ground.
 EverEdgeIP work with clients throughout New Zealand and the world.
EverEdgeIP also own a substantial portfolio of patents, design rights,
trademarks and copyrighted material, across a diverse range of technology and
product applications. These are actively licensed or sold to major manufacturers
and corporations around the world. The successful commercialisation of these
technologies led to numerous intellectual property asset owners and developers
contracting EverEdge IP to commercialise their intellectual property, resulting
in the creation of our Advisory Services and Transactions division.
 Winner: Best Commercialisation of IP - NZ International Business Awards 2012.
 Winner: Outstanding IP Leader - IP Focus Awards, Shanghai, China, 2012.

Appendix 6 – Commercials:
Revenue Model
 Similar model to Google Play Store or Apple Apps Store – XXX rule; Y% goes to
server peer and Y% goes to RocketPigs.
 Volume based pricing will be considered as a form of rebate – depending on
success of launch.
 RocketPigs bears credit card and payment processing related costs.
 However minimum Pricing applies on per currency basis, yet to be finalised
with Vendors. Indicative minimum pricing are:
92
AppStore - https://developer.apple.com/programs/ios/distribute.html, 31st Jan 13
Google Play - http://support.google.com/googleplay/android-developer/bin/answer.py?hl=en&answer=112622, 31st Jan 13
Currency Min $ GM% Currency Min $ GM% Currency Min $ GM%
ARS XXX Y.Y% GBP XXX Y.Y% NZD XXX Y.Y%
AUD XXX Y.Y% HKD XXX Y.Y% PHP XXX Y.Y%
BRL XXX Y.Y% HUF XXX Y.Y% PLN XXX Y.Y%
CAD XXX Y.Y% ILS XXX Y.Y% SEK XXX Y.Y%
CHF XXX Y.Y% JPY XXX Y.Y% SGD XXX Y.Y%
CZK XXX Y.Y% MXN XXX Y.Y% THB XXX Y.Y%
DKK XXX Y.Y% MYR XXX Y.Y% TWD XXX Y.Y%
EUR XXX Y.Y% NOK XXX Y.Y% USD XXX Y.Y%

Payment Vendors
Paypal AsiaPay
 PayPal is a global e-commerce company
processing payments & money transfers
to be made through the Internet.
 A wholly owned subsidiary of eBay.
 Paypal allows people to send money
without sharing financial information,
with the flexibility to pay using their
account balances, bank accounts, credit
cards or promotional financing.
 With more than 123 million active
accounts in 190 markets and 25
currencies around the world, PayPal
enables global commerce.
 PayPal has localized marketing websites
in 81 markets around the world.
 AsiaPay is an electronic payment solution,
technology vendor and payment service
provider covering international credit card,
debit card and prepaid card payments.
 AsiaPay has concurrent partnerships with
other Asian debit and mobile payment
providers allowing Asian consumers to
shop online using their mobile devices,
ATMs, and banking facilities.
 AsiaPay enables merchants of any size,
whether Internet, phone or mail order, to
securely process credit card and debit
account transactions in real time.
 Currently operates in China, Taiwan,
Singapore, Malaysia, Thailand, Philippines,
Vietnam, India and rapidly expanding to
new Asia Pacific markets

Marketing Plans
 The main theme is about increasing awareness, word
of mouth and BTL marketing.
 Initial launch may include a three month grace period
of zero service fees; depending on negotiation with
AsiaPay and Paypal
 Poster/Signage template to help reseller (Server Peers)
promote their offerings
 Entering in apps competition and getting into apps
magazines (e.g. PCMAGS, Gizmodo, TechCrunch, etc.)
 Social media (Facebook/Twitter) pages and websites

Marketing Plans
 Tell-a-friend promotion: each friend you refer earn you a
small financial reward
 Cross links with other sites, e.g. Paypal, AsiaPay, etc. Since
it is in their interest to increase volume – Web Banners, etc.
 App Store/Google Play front page placement and Facebook
apps recommendation page.
 Webpage – to include FAQs, demo videos, etc.
 Customer Service Channel: Social Media, Email, Demo
Videos and FAQs.
 Analysis, Insights and Reporting!

Appendix 7 – Company and Team
Overview
RocketPigs Ltd
Zabal Khan
 RocketPigs is a
startup company
focusing on mobile
software-as-a-
service offerings.
Rocketpigs is
currently staffed by
Jieh and Zabal.
 RocketPigs is
incorporate on 22nd
Feb 2013 under New
Zealand Companies
Office, company
number 4310878
Zabal has over 10 years’
experience as a consultant
within the IT Industry with
expertise across solution
architecture & design,
requirements definitions, pre-
sales and development. Zabal’s
experience goes from being
engaged with start-up
companies through to projects
with multi-national companies
across New Zealand, Australia
and the United States. Zabal
graduated from the University of
Auckland with BCOM in
Accountancy and a BSC in
Computer Science.
Jieh Tan
Jieh is a Seasoned
telecommunication
commercial consultant with
expertises in pricing strategy,
business performance,
product development and
decision support in the
Australasia Telco Market
(AU/NZ/PNG). Jieh
graduated from the University
of Auckland with PGDipSci in
Computer Science and BCom
in Accountancy, he is also a
qualified Chartered
Accountant (NZ).

Appendix 8 – Background (I2G)
97Sourced: http://internet2go.net/news/data-and-forecasts/decline-voice-growth-samsung-wifi-tablets-and-other-carrier-data-1h-2012, on Nov-12
Even in developed
countries, Wi-Fi only
devices growth is still
strong. There is
opportunity to address
connectivity in this area.

Appendix 8 – Background Pricing
Sourced: http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-12-1334A1.pdf, FCC International Broadband Data Report – Aug 2012, on Mar-2013
Average PPP$45.36 per GB, Median $22.96, 25th
Quartile $10.72, 75th Quartile $51.31

Average PPP$196.03 per GB,
Median $10.22,
25th Quartile $4.77,
75th Quartile $14.82

Average PPP$163.31 per GB, Median $6.13, 25th
Quartile $3.50, 75th Quartile $10.62

iISP - v1.0 - Seed Funding - 2013.03.17 - External, General

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