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Dialogic WebRTC Impact Study


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Dialogic's 2013 WebRTC Impact Survey is a study that cuts through market speculation to deliver relevant information on the adoption and disruptive potential of WebRTC. The survey asked 169 key decision-makers in the service provider and telecom applications development communities to share their assessments of how WebRTC will evolve their business models and help them seize new opportunities across various market verticals.

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Dialogic WebRTC Impact Study

  1. 1.    ©  COPYRIGHT  2013  DIALOGIC  INC.    ALL  RIGHTS  RESERVED.  2013      Impact  Survey  
  2. 2. ©  COPYRIGHT  2013  DIALOGIC  INC.    ALL  RIGHTS  RESERVED.   2  Survey  Overview  !   Dialogic  is  pleased  to  present  the  results  of  its  2013  WebRTC  Impact  Survey  that  asked  169  key  execuRves  of  Service  Providers  and  ApplicaRon  Developers  to  assess  the  impact  of  WebRTC  on  their  business  models.      !   WebRTC  is  viewed  as  a  game  changing  technology  because  of  its  ubiquity  in  the  market  and  the  expectaRon  that  nearly  all  devices  with  a  Web  browser  will  eventually  be  enabled.  Forecast  to  approach  one  billion  devices  by  the  end  of  2013,  the  WebRTC  installed  base  provides  a  broad  plaVorm  for  those  firms  able  to  build,  deploy  and  scale  compelling  applicaRons  or  services.    And  while  tradiRonal  Over  The  Top  (OTT)  applicaRon  developers  will  certainly  benefit,  Service  Providers  are  emerging  as  a  major  gateway  to  success  due  to  the  power  of  network-­‐based  soluRons.  !   The  study’s  respondents  voiced  their  confidence  in  WebRTC  with  a  combined  86.9%  indicaRng  that  WebRTC  is  significant  to  their  product  roadmaps.    Furthermore,  respondents  confirmed  that  video  conferencing  is  not  the  primary  beneficiary  of  the  implementaRon  of  WebRTC.    In  fact,  37.7%  of  respondents  believe  that  it  offers  a  broader  benefit  to  Unified  CommunicaRons.    Rather  than  tradiRonal  Enterprise,  35.9%  of  respondents  foresee  the  greatest  impact  to  the  EducaRon  market,  more  than  twice  the  16.8%  who  favored  Adult  Entertainment.    The  most  challenging  aspects  of  deploying  WebRTC,  however,  are  Interoperability  (33.9%)  and  the  complexity  of  mixing  video,  voice  and  data  streams  (30.4%)  absent  a  powerful  media  server  in  the  WebRTC  specificaRon.  !   We  invite  you  to  enjoy  the  survey  and  to  share  your  thoughts  with  us  on  Twider  @Dialogic.  
  3. 3. ©  COPYRIGHT  2013  DIALOGIC  INC.    ALL  RIGHTS  RESERVED.   3  QuesRon  1  –  WebRTC:  DisrupRve  Behavior  !   Respondents  overwhelmingly  idenRfied  the  browser-­‐based  aspect  of  WebRTC  (59.5%)  to  be  its  most  disrupRve  aspect.    With  nearly  one  billion  browsers  predicted  to  be  WebRTC-­‐enabled  by  the  end  of  2013,  the  installed  base  for  compelling  applicaRons  is  significant1.  What%is%the%most%disruptive%aspect%of%WebRTC?Note:&168&respondents7.7%&9.5%&10.7%&12.5%&59.5%&Championed&by&Google&and&Mozilla&RoyaltyCfree&video&and&audio&codecs&Open&source&technology&Web&services&model&Built&into&browser,&thus&no&client&1Source:  Dialogic  internal  esRmate  
  4. 4. ©  COPYRIGHT  2013  DIALOGIC  INC.    ALL  RIGHTS  RESERVED.   4  QuesRon  2  –  Telecom  SoluRons:  Market  Impact  Which%Telecom%solutions%market%will%be%the%most%impacted%by%WebRTC?Note:&167&respondents3.0%&12.0%&18.0%&29.3%&37.7%&Audio&Conference&Services&IP@PBX&Contact&Center&Video&Conference&Systems&Unified&CommunicaIons&!   Respondents  idenRfied  Unified  CommunicaRons  (37.7%)  as  the  market  that  will  be  most  impacted  by  WebRTC.    This  is  consistent  with  the  anRcipated  potenRal  of  WebRTC  to  drive  the  convergence  of  mulR-­‐party  video,  audio  and  collaboraRon  in  a  Rghtly  integrated  package.  !   The  disrupRve  potenRal  to  Video  Conferencing  (29.3%)  remains  a  threat  to  incumbents  who  will  most  likely  struggle  to  match  flexibility,  ease  of  deployment  and  cost  effecRveness.  
  5. 5. ©  COPYRIGHT  2013  DIALOGIC  INC.    ALL  RIGHTS  RESERVED.   5  QuesRon  3  –  Telecom  Services:  Market  Impact  !   Respondents  were  more  evenly  divided  as  to  which  telecom  services  market  would  be  the  most  disrupted,  but  most  favored  Mobile  Network  Operators  (24.6%)  and  their  more  than  six  billion  subscribers.    Smartphones  will  be  the  main  driver  as  Operators  expand  their  3G  and  LTE  networks.  !   MulR-­‐Service  Operators  or  Cable  companies  (21.6%)  were  the  second  most  likely  to  be  impacted,  likely  driven  by  quad  play  services  and  strong  potenRal  to  drive  WebRTC  apps  via  the  set-­‐top  box.  Which%Telecom%Services%market%will%be%the%most%impacted%by%WebRTC?Note:&167&respondents12.0%&21.0%&21.0%&21.6%&24.6%&Internet&Service&Providers&Over;The;Top&Service&Providers&PSTN&Service&Providers&MulA;Service&Operators&Mobile&Network&Operators&
  6. 6. ©  COPYRIGHT  2013  DIALOGIC  INC.    ALL  RIGHTS  RESERVED.   6  QuesRon  4  –  VerRcal  Markets  Trends  !   Respondents  overwhelmingly  selected  EducaRon  (35.9%)  as  the  verRcal  market  that  will  most  likely  benefit  from  WebRTC.    The  sheer  scale  of  the  global  EducaRon  market  plus  the  penetraRon  of  smart  phones  and  tablets  favors  this  conclusion.  !   Adult  Entertainment  (16.8%)  was  a  strong  second  choice  given  the  technological  innovaRon  demonstrated  by  this  verRcal  and  the  profitable  growth  of  video  in  this  market.  Which%of%the%following%vertical%markets%will%benefit%most%from%WebRTC?Note:&167&respondents9.0%&11.4%&12.6%&14.4%&16.8%&35.9%&Hospitality&Financial&Services&Healthcare&Online&Gaming&Adult&Entertainment&EducaIon&
  7. 7. ©  COPYRIGHT  2013  DIALOGIC  INC.    ALL  RIGHTS  RESERVED.   7  QuesRon  5  –  Vendor  Segment  Gains  !   The  growing  preference  for  ApplicaRon  Server  Vendors  (30.5%)  is  reflected  in  the  opinion  that  this  market  has  the  most  to  gain  from  WebRTC.    This  response  is  a  significant  wake  up  call  for  Video  Conferencing  Vendors  who  will  likely  experience  tremendous  compeRRon  to  their  installed  base.  !   Service  Provider  Infrastructure  Vendors  (24.0%)  such  as  Ericsson,  Huawei  and  Oracle  are  gaining  momentum  with  Service  Providers  in  their  ability  to  deliver  a  broader  array  of  turnkey  applicaRons.  What%vendor%segment%has%the%most%to%gain%from%WebRTC?Note:&167&respondents9.6%&18.0%&18.0%&24.0%&30.5%&SIP&Client&/&So?&Client&Vendors&Enterprise&Telecom&Vendors&Video&Conferencing&/&Telepresence&Vendors&Service&Provider&Infrastructure&Vendors&ApplicaKon&Server&Vendors&
  8. 8. ©  COPYRIGHT  2013  DIALOGIC  INC.    ALL  RIGHTS  RESERVED.   8  QuesRon  6  –  WebRTC  Browser  AdopRon  !   Respondents  were  universally  confident  (95.9%)  that  WebRTC  will  be  successful  even  without  support  from  Microsol  Internet  Explorer  and  Apple  Safari.    This  is  likely  a  funcRon  of  Android’s  69%  worldwide  mobile  market  share1  and  the  Chrome/Firefox/Opera  worldwide  PC  market  share2  of  39%.  !   Given  the  ability  of  most  devices  to  run  mulRple  browsers,  the  need  for  Microsol  Skype  or  Apple  FaceRme  to  join  the  WebRTC  ecosystem  is  greatly  reduced.    How$successful$would$WebRTC$be$without$support$from$Microsoft$Internet$Explorer$and$Apple$Safari?Note:&169&respondents4.1%&8.9%&18.9%&31.4%&36.7%&No&success&Highly&successful&Limited&success&Moderately&successful&Very&successful&1Source:  Strategy  AnalyRcs  December  2012            2Source:  Net  ApplicaRons  May  2013  
  9. 9. ©  COPYRIGHT  2013  DIALOGIC  INC.    ALL  RIGHTS  RESERVED.   9  QuesRon  7  –  WebRTC-­‐Enabled  Roadmaps  !   Respondents  are  rethinking  their  business  models  at  a  torrid  pace  given  that  61.9%  consider  WebRTC  to  be  Very  or  Highly  Significant  to  their  product  or  services  roadmap.    This  is  a  parRcularly  unique  insight  because  it  highlights  the  breadth  of  adenRon  being  paid  to  WebRTC  and  the  likely  innovaRon  that  will  result  from  this  investment.  !   Only  4.2%  of  respondents  considered  WebRTC  to  be  insignificant  to  their  organizaRon’s  roadmaps.  How$significant$is$WebRTC$to$your$product$or$services$roadmap?Note:&168&respondents4.2%&8.9%&19.0%&25.0%&42.9%&Insignificant&Limited&significance&Highly&significant&Moderately&significant&Very&significant&
  10. 10. ©  COPYRIGHT  2013  DIALOGIC  INC.    ALL  RIGHTS  RESERVED.   10  QuesRon  8  –  WebRTC  AdopRon  Challenges  !   While  WebRTC  is  poised  to  be  a  catalyst  for  change,  33.9%  of  respondents  sRll  highlighted  the  challenges  of  interoperability  likely  among  browsers,  protocols  and  the  future  integraRon  of  tradiRonal  landline,  Voice  over  IP  (VOIP)  or  Session  IniRaRon  Protocol  (SIP)  parRcipants.  !   Mixing  Video,  Audio  and  Data  streams  (30.4%)  was  also  idenRfied  as  a  key  challenge  given  the  complexity  of  media-­‐rich  conversaRons  and  the  potenRal  for  collaboraRon  in  a  spec  that  is  absent  a  media  server.  What%is%the%most%challenging%aspect%of%WebRTC%technology%adoption?Note:&168&respondents6.0%&13.1%&16.7%&30.4%&33.9%&Virtualiza<on&Session&Security&Scalability&/&High&availability&Mixing&mul<ple&Video,&Audio&and&Data&streams&Interoperability&
  11. 11. ©  COPYRIGHT  2013  DIALOGIC  INC.    ALL  RIGHTS  RESERVED.   11  QuesRon  9  –  Open  Source  Challenges  !   While  61.7%  of  respondents  prefer  that  WebRTC  is  Open  Source,  over  a  third  of  respondents  (34.7%)  expressed  their  concerns  that  end-­‐users  may  resist  deploying  Open  Source  code  likely  into  stringent  Enterprise  or  Government  communicaRons  environments.  !   A  marginal  3.6%  of  respondents  indicated  they  cannot  work  with  Open  Source  likely  due  to  end-­‐user  prohibiRons  on  Open  Source  code  in  their  soluRons.  Do#the#open#source#and#royalty1free#aspects#of#WebRTC#affect#your#deployment#decision?Note:&167&respondents3.6%&34.7%&61.7%&Cannot&work&with&Open&Source&Concerned&about&customer&acceptance&issues&Prefer&Open&Source&
  12. 12. ©  COPYRIGHT  2013  DIALOGIC  INC.    ALL  RIGHTS  RESERVED.   12  QuesRon  10  –  WebRTC  Benefits  !   Respondents  indicated  that  the  most  significant  benefit  of  WebRTC  is  its  low  implementaRon  costs  associated  with  high  returns  (22.0%).  Given  its  rapidly  expanding  installed  base,  the  absence  of  an  addiRonal  client  and  the  need  for  lidle  or  no  infrastructure,  WebRTC  is  a  high  potenRal  enabler  that  is  light  on  deployment  burden.  !   CommunicaRons  cost  savings  (17.3%)  and  Developer  simplicity  (17.3%)  were  Red  for  second,  further  highlighRng  the  power  of  WebRTC.  What%is%the%most%significant%benefit%of%WebRTC%technology?Note:&168&respondents1.8%&16.1%&17.3%&17.3%&22.0%&Hardware&infrastructure&is&too&costly&Content&and&Collabora@on&Developer&simplicity&Communica@ons&cost&savings&Low&implementa@on&costs&with&high&return&
  13. 13. ©  COPYRIGHT  2013  DIALOGIC  INC.    ALL  RIGHTS  RESERVED.   13  QuesRon  11  –  WebRTC  Deployment  Timeframes  !   Time  will  tell  if  WebRTC  can  survive  the  hype  cycle.    Even  with  the  study’s  general  endorsement  of  WebRTC,  38.5%  of  respondents  were  unsure  of  their  organizaRon’s  Rmeframe  for  introducing  a  soluRon.    This  contrasts  with  the  combined  49.0%  of  respondents  who  are  targeRng  a  new  soluRon  or  service  within  the  next  twelve  months.  What%is%your%organization’s%timeframe%for%introducing%a%WebRTC%solution%or%service?Note:&169&respondents18.3%&11.8%&18.9%&12.4%&38.5%&073&months&376&months&6712&months&12718&months&Not&sure&
  14. 14. ©  COPYRIGHT  2013  DIALOGIC  INC.    ALL  RIGHTS  RESERVED.   14  Thank  You  !   Thank  you  for  reading  the  2013  WebRTC  Impact  Survey  by  Dialogic.      !   This  survey  indicates  that  the  future  of  WebRTC  relies  on  the  power  to  mix  diverse  streams  and  enable  connecRvity  between  legacy  networks,  endpoints  and  WebRTC-­‐enabled  browsers.    Dialogic  PowerMediaTM  XMS,  a  solware  media  server,  simplifies  mulR-­‐party  communicaRons  and  collaboraRon.    PowerMedia  XMS  also  provides  a  seamless  transiRon  for  virtualizaRon  and  cloud  environments.    Learn  more  at  or  on  Twider  @Dialogic.  
  15. 15. ©  COPYRIGHT  2013  DIALOGIC  INC.    ALL  RIGHTS  RESERVED.   15  Dialogic,  PowerMedia  and  Network  Fuel,  among  others,  as  well  as  related  logos  are  either  registered  trademarks  or  trademarks  of  Dialogic  Inc.  and  all  companies  controlling,  controlled  by,  or  under  common  control  with  Dialogic    Inc.  (“Dialogic”).  The  names  of  actual  companies  and  products  menRoned  herein  are  the  trademarks  of  their  respecRve  owners.    06/13