1. December 10, 2015
Hawthorne Direct CEO Jessica Hawthorne-Castro Named a "Woman of
Influence" by the L.A. Biz
Honor Recognizes Successful Women with Strong Community Commitment
http://www.prnewswire.com/news-releases/hawthorne-direct-ceo-jessica-
hawthorne-castro-named-a-woman-of-influence-by-the-la-biz-300191315.html
Hawthorne Direct, the leader in brand response
advertising, today announced that CEO, Jessica
Hawthorne-Castro has been recognized as a
"Woman of Influence" by the L.A. Biz. Hawthorne-
Castro is one of 50 area women selected by readers
in recognition of their career success, community
commitment and track record of paying it forward.
The 2016 class of Women of Influence was recently
announced on the L.A. Biz site as well as on the
organization's national site, Bizwomen.com.
The 2016 class of Women of Influence is the second
chosen for the annual award. The group will be
celebrated at a public luncheon to be held in
downtown Los Angeles in January. In addition to
recognizing the winners, the event will feature a
panel discussion on mentoring. Honorees will also
be invited to share more about their career success by a Bizwomen.com reporter.
L.A. Biz participates in a national effort sponsored by the American City Business
Journals to celebrate women business leaders and create a culture of mentoring
nationwide. Events will be held in 43 other cities to recognize women business
leaders in those communities.
"I'm honored to be included in such an accomplished and influential group of
women," said Hawthorne-Castro. "I've received guidance and inspiration from
women throughout my career, and I believe it's incredibly important for women to
be there as mentors for the next generation of business leaders. I'm delighted to be
recognized by an organization that celebrates women's success like L.A. Biz."

2. Hawthorne-Castro's company, Hawthorne, has successfully led over 1,000
campaigns for some of the world's top brands generating more than $10 Billion in
consumer sales. The company engages, informs and persuades customers, driving
significant market share growth and delivering value by combining creative services
with data science.
About Hawthorne Direct:
Hawthorne Direct is a leading technology-based advertising agency specializing in
analytics and accountable brand campaigns for 30-years. As a full-service agency,
the agency is deeply integrated into all aspects of campaign development, execution
and management addressing the following key functions: Strategic Planning;
Creative Development; Cost-effective Production; Media Planning, Buying and
Performance Analytics; and Hands-on Campaign Management. The agency combines
persuasive brand messaging with best-in-class analytics to create accountable, high-
performing advertising campaigns.
Hawthorne helps brands to efficiently reach targeted consumers, improve cost per
acquisition, optimize customer lifetime value and drive consumer response to key
retail outlets. Leveraging its rich history in data and analytics, the agency is uniquely
positioned to offer integrated campaign solutions that can be transformative for its
clients. Comprehensive integrated solutions encompass creative, media, digital and
mobile services. Hawthorne maintains brand integrity while leveraging propriety
performance analytics software to ensure optimal campaign results. The agency has
developed successful award-winning campaigns for an expansive base of Fortune
500 brands.