Hawthorne, an advertising agency specializing in data-driven creative campaigns, won two prestigious Telly Awards for two Equifax commercials. A 15-second ad called "Grownups" won a Silver Telly, the highest honor, while a 30-second spot titled "Everywhere You Can't Be" received a Bronze. Both ads effectively showcased Equifax's credit monitoring and identity theft protection services. Hawthorne's Chief Marketing Officer said the campaigns harnessed common perspectives around responsibility and vulnerability to identity theft.

1. May 18, 2016
Hawthorne Wins Multiple Telly Awards for Equifax Campaigns
15- and 30-Second Spots Win Prestigious Prizes
in Film/Video Direct Marketing Category
http://www.prnewswire.com/news-releases/hawthorne-wins-multiple-telly-
awards-for-equifax-campaigns-300270312.html
Hawthorne, the leader in brand response advertising, today announced that the
company was awarded top accolades with 1st place Silver and Bronze awards in the
37th Annual Telly Awards. The prestigious prizes were awarded for two campaigns
Hawthorne created for Equifax: a 15-second spot entitled "Grownups," which won a
Silver Telly (the highest category honor), and a 30-second ad called "Everywhere
You Can't Be," a Bronze winner in the Film/Video Marketing category.
The 30-second spot succinctly described the pervasive threat of identity theft, using
computer generated imagery to illustrate the traces left behind when people
conduct transactions and emphasized the importance of identity theft protection
and credit monitoring services. The Silver award-winning 15-second ad powerfully
positioned credit monitoring and identity theft protection as an integral part of
adult life and the need to be proactive. Both ads showcased Equifax services
compellingly and persuasively.
"Our campaign harnessed common shared perspectives both from a responsibility
angle, as is the case for 'Grownups,' and showcasing vulnerability to identify theft on
'Everywhere You Can't Be,'" said John Pucci, Chief Marketing and Creative Officer at
Hawthorne Direct.
Founded in 1979, the Telly Awards honor outstanding local, regional, and cable TV
commercials and programs, the finest video and film productions, and online
commercials, video and films. This year, the organization received more than 13,000
entries from all 50 states in the U.S. and many countries abroad for a fiercely
competitive field. A panel of 500 accomplished industry professionals — including
past Silver award winners — judged the entries.
"Given the level of competition we faced, it's truly an honor to win one Telly Award,
let alone two," said Hawthorne Direct owner and CEO Jessica Hawthorne-Castro.
"I'm incredibly proud of our team members who worked on the Equifax ad
campaign. These awards are another validation of our core advertising strategy,

2. which blends cutting-edge creative with leading-edge analytics for an unbeatable
advantage to our clients in the data-driven economy."
For its 37th season, The Telly Awards will once again give the public the power to
view and rate videos submitted as part of the People's Telly Awards. In addition to
recognition from the Silver Telly Council, the judging panel that selects the Telly
Awards winners, the Internet community helps decide the People's Telly Awards
winners. Entries are evaluated to recognize distinction in creative work; entries do
not compete against each other — rather, entries are judged against a high standard
of merit.
"The Telly Awards has a mission to honor the very best in film and video," said
Linda Day, Executive Director of the Telly Awards. "Hawthorne's accomplishment
illustrates their creativity, skill, and dedication to their craft and serves as a
testament to great film and video production."
Hawthorne has successfully led thousands of major campaigns for some of the
world's most recognizable brands. The company engages, informs and persuades
customers, driving significant market share growth and delivering value by
combining creative services with data science. Learn more at
www.hawthornedirect.com.
About Hawthorne:
Hawthorne, a creative, analytics and technology-driven advertising agency,
specializes in strategic planning, creative development, production, media planning,
buying and analytics, and campaign management for integrated marketing
campaigns. With 30 years of proven excellence, the agency combines persuasive
brand messaging with best-in-class analytic systems to create accountable, high
performance advertising campaigns.
Hawthorne helps brands efficiently target their consumers, improve cost per
acquisition, optimize the lifetime value of a brand's customers, and even drive
consumer response to key retail outlets or corporate locations. As a leading analytic
and data driven, accountable brand advertising agency, Hawthorne specializes in
integrated campaign solutions. The company offers a full suite of integrated
solutions with creative, media, digital and mobile services. Hawthorne maintains
brand integrity and metrics to efficiently and effectively optimize the results of its
clients' integrated media budgets via leading edge and proven data analytics.
Hawthorne has developed successful award-winning campaigns for countless
Fortune 500 brands.
Please visit www.hawthornedirect.com and
http://www.linkedin.com/company/hawthorne-direct for more information.