Not Your Father's Marketing - How To Be A Modern Marketer
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This document provides a historical overview of marketing and advertising, beginning in the 12th century with the introduction of the paper mill and printing press, which enabled the mass production of newspapers and magazines. Key developments include the first newspaper ad in 1704, rise of radio in the 1920s and television in the 1940s. The digital age began in the 1980s with personal computers, email, cell phones, the World Wide Web and social media transforming advertising. The document concludes with discussing the importance of timing across the customer journey - using awareness, consideration and intent stages to engage customers.
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Not Your Father's Marketing - How To Be A Modern Marketer
- 3. Way, Way Back In The Day Pre-Historic BC
- 4. 1275 Paper Mill The Era Of Reading & Writing
- 5. 1275 Paper Mill Printing Press 1440 The Era Of Reading & Writing
- 6. 1275 Paper Mill Printing Press 1440 1605 Newspapers The Era Of Reading & Writing
- 7. 1275 Paper Mill Printing Press 1440 1605 Newspapers 1704 First Ad The Era Of Reading & Writing
- 8. 1275 Paper Mill Printing Press 1440 1605 Newspapers 1910 Magazines 1704 First Ad The Era Of Reading & Writing
- 9. 1275 Paper Mill Printing Press 1440 1605 Newspapers 1910 Magazines1742 First Ad 1704 First Ad The Era Of Reading & Writing
- 10. 1863 Regular Mail Delivery An Industrialized Economy
- 11. 1863 Regular Mail Delivery An Industrialized Economy Direct Mail
- 12. 1863 Regular Mail Delivery Model T 1908 An Industrialized Economy Direct Mail
- 13. 1863 Regular Mail Delivery Model T 1908 Door-To-Door oduct On The move An Industrialized Economy Direct Mail
- 14. 1936
- 15. 1863 Regular Mail Delivery Model T 1908 1910 Standard Electricity Door-To-Door oduct On The move An Industrialized Economy Direct Mail
- 16. 1863 Regular Mail Delivery Model T 1908 1910 Standard Electricity Door-To-Door oduct On The move Everyone Needs Appliances! An Industrialized Economy Direct Mail
- 17. 1863 Regular Mail Delivery Model T 1908 1910 Standard Electricity 1910 Mass ProductionDoor-To-Door oduct On The move Everyone Needs Appliances! An Industrialized Economy Direct Mail
- 18. 1863 Regular Mail Delivery Model T 1908 1910 Standard Electricity 1910 Mass ProductionDoor-To-Door oduct On The move Everyone Needs Appliances! Departme nt Stores! An Industrialized Economy Direct Mail
- 19. 1920 First Radio Station Golden Age Of Radio
- 20. 1920 First Radio Station First Radio Ad 1922 Golden Age Of Radio
- 21. 1920 First Radio Station First Radio Ad 1922 1930 Radio Soap Opera Golden Age Of Radio
- 22. 1920 First Radio Station First Radio Ad 1922 1930 Radio Soap Opera Housewives as a target market Golden Age Of Radio
- 23. Avon
- 24. Kirby
- 25. 1920 First Radio Station First Radio Ad 1922 1930 Radio Soap Opera 1930 Half Of US Homes Housewives as a target market Golden Age Of Radio
- 26. 1941 First TV Station Television Arrives On The Scene
- 27. 1941 First TV Station Six US Stations 1946 Television Arrives On The Scene
- 28. 1960’s
- 30. 1981 First Personal Computer The Digital Age Arrives
- 31. 1981 First Personal Computer Email For Business 1988 The Digital Age Arrives
- 32. 1981 First Personal Computer Email For Business 1988 1990 Cell Phones The Digital Age Arrives
- 33. 1981 First Personal Computer Email For Business 1988 1990 Cell Phones 1991 The World Wide Web The Digital Age Arrives
- 34. 1993 Personal Email The Internet Changes Everything
- 35. 1993 Personal Email Search Engines 1995 The Internet Changes Everything
- 36. 1993 Personal Email Search Engines 1995 2000 Social Media The Internet Changes Everything
- 37. 1993 Personal Email Search Engines 1995 2000 Social Media 2007 iPhone The Internet Changes Everything
- 38. Which Brings Us To Present Day
- 44. What’s A Modern Marketer To Do?
- 47. How He Buys
- 48. The Buying Cycle
- 53. Awareness
- 54. Consideration
- 55. Intent
- 56. Purchase
- 57. So What?
- 60. Awareness = Background Music
- 61. Awareness = Drum Beat Neutral Educational Entertaining Not Salesy Useful
- 62. Awareness = Drum Beat Activities: Sponsorships Social Media Blogs Videos Community Infographics
- 64. People Think: Conan O’Brien sold out tour with one tweet
- 65. What Really Happened He had already earned 939,000 Twitter followers People Think: Conan O’Brien sold out tour with one tweet
- 69. Consideration = Birds-’Eye-View Soft Sale Overview Informative
- 70. Activities: Demo Videos Case Studies Testimonials Reviews Advertising Consideration = Birds-’Eye-View
- 71. SHOW DON’T TELL
- 72. SHOW DON’T TELL
- 73. Intent = The Tipping Point
- 74. Talk Money Big Brag Specific Hard Sale Intent = The Tipping Point
- 75. Activities: Pricing Sheets Live Demos Free Trials Coupons Promotions Intent = The Tipping Point
- 76. Activities: Pricing Sheets Live Demos Free Trials Coupons Promotions Intent = The Tipping Point Advertising
- 78. Purchase = It’s Not Over
- 79. Easy Fast Engaging Friendly Purchase = It’s Not Over
- 80. Activities: Customer Service Store Appearance Ease of Purchase Purchase = It’s Not Over
- 81. Three Click Rule
- 82. “I tell my employees that we're in the service business, and it's incidental that we fly airplanes.” Herb Kelleher
- 83. So What Exactly Should YOU Do?
- 84. Awareness = Constant Conversation Starters
- 85. Awareness = Constant Conversation Starters Happy National Punctuation Day! 5 Tips To Keep Your Home Safe From Thieves 10 Million+ Doughnuts Sold Every Year! F. Scott Fitzgerald Born On This Day In 1896
- 86. Consideration = Unique And Calendar Based
- 87. Consideration = Unique And Calendar Based
- 88. Consideration = Unique And Calendar Based
- 89. Consideration = Unique And Calendar Based
- 90. Consideration = Unique And Calendar Based
- 92. Purchase = Always Be Prepared
- 93. Consideration = Unique and calendar based Intent = Constant, up-to-date, consistent Purchase = Always be ready