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WHAT HAVE YOU LEARNED FROM YOUR
      AUDIENCE FEEDBACK?
After showing our trailer to our chosen focus group (target audience) we have taken on board the
feedback that we have gained.
We asked our focus group to watch our trailer and then fill out a feedback sheet honestly and
supportively.
Here are a few examples of our audience feedback sheets:
Here is one of our   For future
feedback sheets      improvements we
for our trailer.     would look at out
                     cuts and
We were happy        transitions to see
with this            what we could do
response and we      to ensure they
can see that they    get into the
thought the film     strong/excellent
and image where      grid as well as
strong as well as    the concept and
the continuity and   originality from all
flow and our         Participants.
soundtrack and
sound where
excellent.
We as a          We as a
group are        group are
happy with       also happy
this feedback    that
sheet from       participant A
participant A.   thinks that
                 the trailer on
We are also      the whole fits
pleased that     the
they would       conventions
see it both in   within the
the cinema       horror genre.
and on DVD.
Here is another of   We can also see
our feedback         that participant B
sheets for our       thought our
trailer.             soundtrack and
                     sound was
We were really       excellent.
happy with this
response and we      We were really
can see that         happy with this as
participant B        we know its one
thought the cuts     of the most
and transitions,     important aspects
film and image,      within the horror
continuity and       genre.
flow and concept
and originality
where strong!
We as a group     We as a group
like this         also are
comment from      pleased that
participant B     participant B
as it refers to   would not only
our brief ‘to     see it in the
use props, a      cinema but
conventional      would also buy
location and      it on DVD.
sound’.
Here is another of    Participant C has
our feedback          also put our
sheets for our        sound and
trailer.              soundtrack in the
                      excellent section.
We were really
happy with this       Looking at the
response and we       written feedback
can see that          we can see that
participant C has     participant C
put the majority of   thinks the angles
categories in the     we used in our
strong section        varies shots
this means they       portrayed the
where impressed.      narrative well.
We as a group     We as a group
like this         also are
comment from      pleased that
participant C     participant C
as it refers to   would not only
our brief again   see it in the
by ‘considering   cinema but
the mise en       would also buy
scene, music      it on DVD.
and editing
when
producing a
trailer for the
horror genre.’
This is our billboard poser
                                      Tag line

  USP – the                                                                  Key cast
  main                                                                       names
  character’s
  eyes with
                                                                                Film
  the climax
                                                                                title
  of the trailer
  portrayed
  within her
  eyes.

                                                                           Credits of
                                                                           production /
                                                                           cast – Billing
Movie ratings                                                              Bar
from
newspapers

                                                 Production company logo
•     This is our theatrical poster:
                                                                     Key cast
       Tag line                                                      names



      USP – the
      main                                                             Film
      character’s                                                      title
      eye with
      the main
      location of
      the ‘killer’
      the caravan

                                                                   Credits of
                                                                   production /
Movie ratings                                                      cast – Billing
from                                                               Bar
newspapers


                                         Production company logo
Here is one of our
feedback sheets for our
Posters.

We were really happy with
this response and we can
see that participant D has
put the all of the
categories in the excellent
section. This means that
they are very conventional
to our target audience.

To get a response where
the participant states that
there isn't anything to
change is brilliant!
Here is another of our
feedback sheets for our
Posters.

We were really happy with
this response and we can
see that participant E has
also put the all of the
categories in the excellent
section. This means that
they are very conventional
to our target audience.

To get a response where
the participant states that
there isn't anything to
change AGAIN is brilliant!
This is our main magazine front cover:

                                            Tag line
Mast Head
                                             Official film
                                             Website
Main image-                                  Extra scene
USP                                          images to
                                             enforce the
 Cover                                       narrative
 lines
                                               Cover
                                               lines
 Film Title



 Key Features                              Barcode with
                                           price and issue
                                           date
This is our subscriber magazine front cover:

                                                Tag line
 Mast Head
                                                 Official film
                                                 Website
    Cover
    lines
                                                  Main image-
                                                  USP


                                                  Film
                                                  Title


                                                Barcode with
                                                price and issue
Key Features                                    date
Here is one of our
feedback sheets for our
Magazines.

We were really happy
with this response and
we can see that
participant F has put the
all of the categories in
the excellent section.
This means that they are
very conventional to our
target audience.

To get a response where
the participant states that
there isn't anything to
change AGAIN is
brilliant
Here is another of our
feedback sheets for our
Posters.

We were really happy with
this response and we can
see that participant F has
put originality and
conventions of a magazine
in the good and the
strength of image and
continuity and flow in the
excellent.

To get a response where
the participant states that
there isn't anything to
change AGAIN is brilliant!
•   This is our feedback of which we got from a social networking site – Facebook for our
       trailer:


                                                                                     The second
This is the                                                                          person also
response we got                                                                      likes the
after putting the                                                                    shots we
trailer on                                                                           gave
Facebook we                                                                          especially
can see that the                                                                     the shot at
top person really                                                                    the end
liked the lens                                                                       where we
flare shot we                                                                        showed the
did.                                                                                 perspective
                                                                                     of the
                                                                                     ‘hidden
                                                                                     person’
•   This is our feedback of which we got from a social networking site – Facebook for our
    posters:




    This is the response we got after we put our billboard trailer on Facebook- they liked the
    simple font and how we have put the climax of the narrative in the main characters eyes.
    They also like the layout and said overall it looked like a professional finish.
•   This is our feedback of which we got from a social networking site – Facebook for our
    posters:




    This is the response we got after we put our theatrical trailer on Facebook- this person liked
    the contrasting sides and how we have put the climax of the narrative again in the main
    characters eyes. However they would recommend the rating was slightly bigger.

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Evaluation q.3 audience feedback

  • 1. WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?
  • 2. After showing our trailer to our chosen focus group (target audience) we have taken on board the feedback that we have gained. We asked our focus group to watch our trailer and then fill out a feedback sheet honestly and supportively. Here are a few examples of our audience feedback sheets:
  • 3. Here is one of our For future feedback sheets improvements we for our trailer. would look at out cuts and We were happy transitions to see with this what we could do response and we to ensure they can see that they get into the thought the film strong/excellent and image where grid as well as strong as well as the concept and the continuity and originality from all flow and our Participants. soundtrack and sound where excellent.
  • 4. We as a We as a group are group are happy with also happy this feedback that sheet from participant A participant A. thinks that the trailer on We are also the whole fits pleased that the they would conventions see it both in within the the cinema horror genre. and on DVD.
  • 5. Here is another of We can also see our feedback that participant B sheets for our thought our trailer. soundtrack and sound was We were really excellent. happy with this response and we We were really can see that happy with this as participant B we know its one thought the cuts of the most and transitions, important aspects film and image, within the horror continuity and genre. flow and concept and originality where strong!
  • 6. We as a group We as a group like this also are comment from pleased that participant B participant B as it refers to would not only our brief ‘to see it in the use props, a cinema but conventional would also buy location and it on DVD. sound’.
  • 7. Here is another of Participant C has our feedback also put our sheets for our sound and trailer. soundtrack in the excellent section. We were really happy with this Looking at the response and we written feedback can see that we can see that participant C has participant C put the majority of thinks the angles categories in the we used in our strong section varies shots this means they portrayed the where impressed. narrative well.
  • 8. We as a group We as a group like this also are comment from pleased that participant C participant C as it refers to would not only our brief again see it in the by ‘considering cinema but the mise en would also buy scene, music it on DVD. and editing when producing a trailer for the horror genre.’
  • 9. This is our billboard poser Tag line USP – the Key cast main names character’s eyes with Film the climax title of the trailer portrayed within her eyes. Credits of production / cast – Billing Movie ratings Bar from newspapers Production company logo
  • 10. This is our theatrical poster: Key cast Tag line names USP – the main Film character’s title eye with the main location of the ‘killer’ the caravan Credits of production / Movie ratings cast – Billing from Bar newspapers Production company logo
  • 11. Here is one of our feedback sheets for our Posters. We were really happy with this response and we can see that participant D has put the all of the categories in the excellent section. This means that they are very conventional to our target audience. To get a response where the participant states that there isn't anything to change is brilliant!
  • 12. Here is another of our feedback sheets for our Posters. We were really happy with this response and we can see that participant E has also put the all of the categories in the excellent section. This means that they are very conventional to our target audience. To get a response where the participant states that there isn't anything to change AGAIN is brilliant!
  • 13. This is our main magazine front cover: Tag line Mast Head Official film Website Main image- Extra scene USP images to enforce the Cover narrative lines Cover lines Film Title Key Features Barcode with price and issue date
  • 14. This is our subscriber magazine front cover: Tag line Mast Head Official film Website Cover lines Main image- USP Film Title Barcode with price and issue Key Features date
  • 15. Here is one of our feedback sheets for our Magazines. We were really happy with this response and we can see that participant F has put the all of the categories in the excellent section. This means that they are very conventional to our target audience. To get a response where the participant states that there isn't anything to change AGAIN is brilliant
  • 16. Here is another of our feedback sheets for our Posters. We were really happy with this response and we can see that participant F has put originality and conventions of a magazine in the good and the strength of image and continuity and flow in the excellent. To get a response where the participant states that there isn't anything to change AGAIN is brilliant!
  • 17. This is our feedback of which we got from a social networking site – Facebook for our trailer: The second This is the person also response we got likes the after putting the shots we trailer on gave Facebook we especially can see that the the shot at top person really the end liked the lens where we flare shot we showed the did. perspective of the ‘hidden person’
  • 18. This is our feedback of which we got from a social networking site – Facebook for our posters: This is the response we got after we put our billboard trailer on Facebook- they liked the simple font and how we have put the climax of the narrative in the main characters eyes. They also like the layout and said overall it looked like a professional finish.
  • 19. This is our feedback of which we got from a social networking site – Facebook for our posters: This is the response we got after we put our theatrical trailer on Facebook- this person liked the contrasting sides and how we have put the climax of the narrative again in the main characters eyes. However they would recommend the rating was slightly bigger.