Delivered at Casual Connect Europe 2016 Mobile is the challenge of social games worldwide, and it is especially important in Latin American markets like Brazil, Mexico, Colombia, Argentina, Venezuela and Chile, where deciding the most appropriate mobile platform in each country or being able to engage users in mobile as done online are key.

1. Amsterdam, February 2016

2. YOURS TRULY

3. Your speaker today: Alex Cohen, Akamon’s CPO
34 years old, American settled on this side of the Atlantic
Game Designer at IGT for 7 years
Head of Game Design for Quickspin (small RMG studio in Stockholm)
With Akamon as CPO for just under 2 years

4. AKAMON AND LATAM

5. So, can you make a successful social casino company focused only on Latin countries ?
AKAMON, # 13 global social casino company and recently closed sale to Imperus

6. SHOULD I CARE ABOUT LATAM ?

7. Latin America, is it a force ? Should I care ?

8. I KNOW WHAT LATAM IS

9. Latin America, do we really know what it is ?

10. Latin America, getting beter on the stereotypes

11. MAYBE NOT, PLEASE EXPLAIN

12. Althougt has far as stability, at least two Latin Americas, two regionsONE SINGLE LATIN AMERICA ?

13. In the Atlantic, you will have to deal with rulers like this ….

14. In the Pacific, there are somo Oligopolies ……

15. ENOUGH GEOPOLITICS, TELL ME ABOUT MOBILE

16. Mobile traffic: pretty universaL behaviour, and trending upwards

17. Latin America, already the second largest smartphone region and the fastest growing

18. The potential market today in Latam: 155 Million, not too shaby

19. What about Social Mobile: surprisingly, very mature regions

20. WHAT DO LATINOS PLAY ON SOCIAL CASINO

21. What do Latinos like to play in social casino: slots, video bingo and local games

22. DO THEY PAY ?

23. THEY PAY, BUT YOU HAVE TO KNOW HOW AND WHEN

24. OK, NOW YOU KNOW, SO NOW YOU CAN ……

25. OK, THIS IS TOO MUCH, I THINK
I AM LATE TO THIS PARTY

26. Latam Mobile Gaming Oportuniy, Ok, maybe there is still time…..

27. There are, however, some clouds, Brazil is about to go into panic mode

28. SO, THE CONCLUSION IS

29. So, should I invest in Latam or not…..

30. SO, WHAT ABOUT AKAMON´S PLANS?

31. 23.0%
16.0%
10.1%
5.0% 4.9% 4.9% 4.6% 4.4% 3.9%
2.9% 2.3%
1.6% 1.5% 1.4% 1.4% 1.3%
31
 Diwip ranked 11th with 1.6% market share; Akamon ranked 15th with a 1.3% market share1
 The acquisition moves Imperus up to the 10th largest social casino company by revenues with a 2.9%
market share, making it the largest public pure play social casino company and the most
geographically diversified
Largest Publically Traded Pure Play
Social Casino Gaming Company
31
Market Share of Top 15 Social Casino Operators by Revenues1
Pro
Forma
1. Eilers Research (Q4/14)
Largest
Public
Pure Play
Social Casino
And now what ?

32. Lastly, latinos are in only in South America, right ?

33. www.akamon.com