How We Play Tested with Players and Got Results Over the Weekend | Bart van den Berg

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Delivered at Casual Connect Europe 2016 After endless bickering about features we finally decided to ask our players. In this session I will share our experience playtesting our mobile game in 72 hours and how we were surprised by the results on Monday. Outtake: not that difficult, ROI positive, players love it!

Technology

“Weekend
playtesting”
How we play tested with players and got results over the
weekend

Who am I?
• Bart van den Berg, 10+ years in gaming and online
software development, based in Eindhoven (NLD)
• BLUE Giraffe Games: Casual Game Studio
• UX/Human & Computer Interaction background

Who is Blue Giraffe?
• Team of 15
• Story driven casual games
• Close partnership with publishers
• Mixed IP

“That ambulance has to be in there
no matter what. It’s an essential part
of the gameplay”
“The ambulance can’t just stand up
if there is water ﬂowing in”
“Players won’t understand why it’s
there in the ﬁrst place!”
Which always end in WhatsApp discussion

We agreed on:
• We get max 70 players on board (current audience)
• Test on iOS (iPad & iPhone) is required
• Send build on Friday
• Analyse on Monday
• Minimal pain for developers
• Don’t blow your launch!

5. Collecting in-game screenshots & comments!

Monday morning
• 1285 people signed up
• 65 where handpicked and invited
• 57 played during the weekend
• 365 sessions with a total of 50h 36 minutes
• 199 comments with screenshots
• 45 response on 30 questions survey

Key take outs
• Getting feedback from players is not as difﬁcult as
you might think
• Turnaround in over a weekend
• Your players will love you for it
• Pinky swear and no-one shares!
• Playtesting = ROI on organic UA (pre-launch)!

Thank you for your time
bart@bluegiraffegames.com

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How We Play Tested with Players and Got Results Over the Weekend | Bart van den Berg

2. “Weekend playtesting” How we play tested with players and got results over the weekend

3. Who am I? • Bart van den Berg, 10+ years in gaming and online software development, based in Eindhoven (NLD) • BLUE Giraffe Games: Casual Game Studio • UX/Human & Computer Interaction background

4. Who is Blue Giraffe? • Team of 15 • Story driven casual games • Close partnership with publishers • Mixed IP

5. Steggelen *bickering

6. “That ambulance has to be in there no matter what. It’s an essential part of the gameplay” “The ambulance can’t just stand up if there is water ﬂowing in” “Players won’t understand why it’s there in the ﬁrst place!” Which always end in WhatsApp discussion

8. We agreed on: • We get max 70 players on board (current audience) • Test on iOS (iPad & iPhone) is required • Send build on Friday • Analyse on Monday • Minimal pain for developers • Don’t blow your launch!

9. 1. Facebook post

10. 2. Collect user signup (pre selection)

11. 3. Send private invite (playte.st)

12. 4. Distribute & chat

13. 5. Collecting in-game screenshots & comments!

14. Players are insane!

15. 6. Analyse player sessions

16. 7. Survey

17. Monday morning • 1285 people signed up • 65 where handpicked and invited • 57 played during the weekend • 365 sessions with a total of 50h 36 minutes • 199 comments with screenshots • 45 response on 30 questions survey

18. Nothing was shared on social media…

19. Key take outs • Getting feedback from players is not as difﬁcult as you might think • Turnaround in over a weekend • Your players will love you for it • Pinky swear and no-one shares! • Playtesting = ROI on organic UA (pre-launch)!

20. http://www.playte.st Check it out!

21. Thank you for your time bart@bluegiraffegames.com

How We Play Tested with Players and Got Results Over the Weekend | Bart van den Berg

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