1. +
Be - Spoken
in the Contract Industry

2. +
We Do the Footwork,You Save Time
 Scout Hottest Contract Leads from Around the
Globe Tailored to Your Business Offering
 MagnifyYour Presence as a Contract Provider on the Web
 Collaborate with a Rich and Comprehensive Database of
Architects, Developers, Interior Designers, and Real
Estate Investors
 Service Customized Calendars and Feeds that can be
accessed from Your Mobile Device and Alongside
Your Email
 Analyze effectiveness of Trade Fairs worldwide and
Optimize Your Participation Abroad

3. +
Falling Short
Are you standing in the cycle?
68% of 200
Players in the
Industry have yet
to work with
Italian Companies
61% of Architects
state the most
important
factor in choosing
a contact is
pleasing the client
77% associate the “Italian” Brand as
being expensive, indicating a need to
improve communication of Quality
and Reliability as equally
valuable attributes
There are 5-6
various ways
contract entities pick
a partner
Are you able to
adjust to all of them?

4. +
Connecting
Architects
Interior
Designers and
Global Planning
Companies
Real Estate
Investors and
Developers
Editors of
Magazines and
Online Media
Trade Shows and
Fair
Representatives
Hotel Managers
and Procurement
Agents
Current Database:
158 Print Magazines
(PM)
685 Designers/
Project Managers (D)
455 Architects/
Engineers (A)
391 Developers/Real
Estate Investors (R)
62 Builders/
Consultants (B)
512 Hotel Groups (H)

5. +
Connecting; Localized Hotspots
129 A 186 H
222 D 9 B
19 R 34 PM
11 A 11 D
59 R 7 H
3 PM 2 B
42 A 87 H
126 D 15 PM
122 R

6. +
Communicating
Increase Conversation ofYour Contract
Competence:Appeal to Blog and Online Magazine
Editors to optimize Google Search Results and
General Awareness
Macro Level – Investors,
Actors Outside the Trade
Micro Level – Architects, Designers,
Trade Specific
Be Pointed AboutYour Recent Activity and Service
Offerings; Garner Relationships with the Right
Individuals
You <->
Stay Updated and Informed of Business
Opportunities in Real Time
ProcurementProcess

7. +
Communicating
Macro
Message:
Trendy; On Demand;
Default Go-To Expert
Decoration;
Small, Mainly in Italy
Furniture; Supply
Indirect; More Open-
Ended
Innovate;
Unique Solutions
Interior
Concepts,
Furnishing Not
Not
Micro
Distribution;
Purchase
Furniture; Product,
Sell
Direct; Focused,
Specific
Specify, Provide,
Service,
Complement
Fulfill; Interior
Outfitting; Project
Implementation
Message:
Reliable; Trustworthy;
Attentive; Personal
It s Not Just How You Say It, but What You Say; Interaction with Final
Customer is Dimensional and Crucial
Channels: Online and Print Media;
Investment, Luxury, and All-Purpose Fairs
Channels: Niche Periodicals, Blogs,
Trade-Specific Fairs
Not
Not

8. +
Navigating to You
Better
Google
Search
ResultsWeb
Traffic
We Ping 151
Different Blog and
Trade
Publications
Online
You Generate
Current Localized Google
Search Results for Italian
Contract Furniture/Design:
English:
Calligaris, Marchi Contract,
Various Wholsealers
Russian:
AllTuscany, ItaliaTour, Italtrade,
SiaGuest
India:
Planit Contract Furniture,
China Furniture,
Various Importers
UK: Calligaris, Ultom, Sandler

9. +
Leading
 Constant Review of Over 194 News Sources and Materials
 Produce Monthly Periodical of Most Relevant and Promising
Leads in PDF and Digital RSS Format
 Database of Articles Archived and Searchable
 Calendar of Project Milestone Deadlines

10. +
Executing: Contract Trade Fairs
Around the World
27
Potential
Fairs
230
Potential
Fairs
72
Potential
Fairs
Receive
Tailored
Digital
Calendars
of Fair
Events to
be viewed
on Mobile
Devices

11. +
Listening
 Understand Our Clients Needs and What Best Serves Them
 Tailor a Pointed Marketing Campaign for Each Country and
Sector of the Contract Industry
 Connect and Maintain Relationships with Professionals
Across all Relevant Industries
 Provide Streams of Information and Updates that are
Portable, Accessible, and Versatile
Our Mission is to:
2013.05.1
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