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By Jessica Foxen
DIGITAL STRATEGY CAMPAIGN
Objective
 Create Top-of-Mind
Brand Awareness
 Increase Textbook
Sales
 Showcase competitive
...
Big Idea:
TARGET AUDIENCE
College Students ages 18-22
WEBPAGE & SEO

+ Strong Content
+ Navigation
+ Appearance
+ Increase Visibility
FACEBOOK & TWITTER
+ Strong Content
+ Info Availability
+ Entice a Following
+ Build Relationships
PINTEREST CONTEST

+ Strong Content
Visual
+ Entice Participation
+ Build Relationships
+ Creates Word-of-Mouth Marketing
...
MOBILE APP
99.8% of college students own cell phones!

+ Strong Content
+ User Friendly
+ Availability
ADWORDS
Barnes & Noble Textbooks
Purchase textbooks at a low price
Free shipping with your next order
www.barnesandnoble.c...
BUDGET

$600,000

5%

10%

20%

35%
30%
(Google
AdWords)
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Barnes & Noble Presentation

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Barnes & Noble Digital Strategy Campaign Presentation

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Barnes & Noble Presentation

  1. 1. By Jessica Foxen
  2. 2. DIGITAL STRATEGY CAMPAIGN Objective  Create Top-of-Mind Brand Awareness  Increase Textbook Sales  Showcase competitive textbook selections and prices
  3. 3. Big Idea:
  4. 4. TARGET AUDIENCE College Students ages 18-22
  5. 5. WEBPAGE & SEO + Strong Content + Navigation + Appearance + Increase Visibility
  6. 6. FACEBOOK & TWITTER + Strong Content + Info Availability + Entice a Following + Build Relationships
  7. 7. PINTEREST CONTEST + Strong Content Visual + Entice Participation + Build Relationships + Creates Word-of-Mouth Marketing Winner receives free textbooks for a semester!
  8. 8. MOBILE APP 99.8% of college students own cell phones! + Strong Content + User Friendly + Availability
  9. 9. ADWORDS Barnes & Noble Textbooks Purchase textbooks at a low price Free shipping with your next order www.barnesandnoble.com/ Barnes & Noble eTextbooks Use your Nook to study Save up to 60% when you rent or buy eTextbooks www.barnesandnoble.com/ + Strong Keywords + Effective Messages
  10. 10. BUDGET $600,000 5% 10% 20% 35% 30% (Google AdWords)

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