Effectiveness of Polio eradication campaign through newspaper
By,JERRIN ELZA OOMMENMBA,MACFAST
Pulse Polio is an immunization campaignestablished by the government of India in1995-96. To eradicate poliomyelitis (polio) in India byvaccinating all children under the age of fiveyears against polio virus. Poliomyelitis has been a major cause ofdisability among children in India...
Strong Government ownership andaccountability critical for success. Meticulous planning & implementation ofvaccination campaigns lead to high coverage,even in areas with weak health systems. Accurate, real time monitoring data oncampaign quality drives immediate correctiveactions. Robust communication strategy vital forprogram effectiveness.
Most of the interior parts or the rural areas ofIndia , which are the areas where electricity hasnot reached yet, people largely depend onnewspapers or other printed media. Thus for sustaining high levels of communityownership through mass mobilization activities andfor communicating to people in a much effective way. Media management is an integral part oferadication strategy.
Sustaining high levels of communityownership through mass mobilizationactivities such as celebrityendorsements, news papers, print &electronic media.Celebrity endorsementsIEC materials
2011 : Last polio case due to WPV(13 January, 2011)2012 : Removed from list of polioendemic countries2013 : Completes two years ofbeing without a WPV
Sustained high quality polio vaccinationcampaigns leading to high population immunity. Sensitive surveillance system. Effective communication strategy. Strong Government ownership at all levels. Data driven decision making to identify and focuson high risk areas/populations. Introduction of more efficacious vaccines (mop,bop).
India achieves two year period without a wildpoliovirus – major milestone in the global fightagainst polio. Numerous data driven interventions &scientific innovations applied over years toovercome challenges to stop poliovirustransmission. Lessons learnt from India will be useful forpolio eradication in the remaining polioinfected countries .