To find ourselves a brilliant DTPer we developed ABODE* Creative Suites 4 2008 Edition (*Ad for most Brilliant and Outstanding DTPer Ever). It was not the software package that every designer was waiting for, but a Trojan Horse. We infiltrated agencies by personally delivering the package to the targeted DTPers. The DVD described the current vacancy at ad agency 2008 and included an app that enabled the targeted designers to design their own application letter and directly send it to us.

1. ABODE
Creative
Suites
4
2008
Edition
Total
Copy

2. THE
PACKAGE
(front)
ABODE*
CREATIVE
SUITES
4
2008
EDITION
DESIGN
BUSINESS
SOLUTIONS
THROUGH
CREATIVE
IDEAS
(side)
NOTICE
TO
USERS
This
product
is
offered
subject
to
your
acceptance
of
the
job
offer
included.
The
offer
expires
when
a
brilliant
applicant
is
hired.
You
must
activate
this
product
by
inserting
it
into
your
Mac.
See
www.abodecs4.com
for
details
about
the
offer
and
other
great
creative
opportunities
at
2008.
And
of
course
to
find
out
who
these
fierce
people
are.
(grey
sticker
on
side)
ONLY
FOR
DISTRIBUTION
IN
Europe
South
America
Central
America
Middle
East
Africa
Caribbean
Not
for
distribution
to
TBWA
because
we
are
not
allowed
to
steal
their
employees
until
January
1st
2009.
(back)
ABODE*
Creative
Suites
4
2008
EDITION
ABODE*
Creative
Suites
4
2008
Edition
is
the
indispensable
toolkit
for
professional
desktop
publishers
who
want
to
be
part
of
an
agency
that
delivers
business
solutions
through
creative
ideas.
It
offers
a
quick
and
easy
way
to
get
rid
of
your
old
agency
and
start
in
a
tightly
integrated
creative
environment.
You
can
express
your
ideas
faster
and
more
easily
than
ever
before
with
some
of
the
best
looking
creatives
in
the
industry.
Design
with
essential
tools
Take
your
designs
from
concept
to
completion
with
the
latest
versions
of
the
tools
designers
trust
most
for
all
creative
tasks.
Like
a
chair,
desk
and
even
a
desktop.
Keep
your
ideas
flowing
Slip
into
the
creative
zone
and
stay
there
thanks
to
great
colleagues,
awesome
clients
and
the
best
coffee
in
the
world.
Design
for
today…
and
tomorrow
Equip
yourself
to
excel
in
your
work
by
quitting
your
job
today
and
tackle
new
challenges
tomorrow
at
a
shop
ruled
by
creativity.

3. (below
the
visual)
From
exploring
the
DVD
to
actually
printing
out
the
resignation
letter,
you
can
leverage
the
tightly
integrated
tools
in
ABODE
Creative
Suites
4
to
make
even
your
wildest
dreams
come
true:
working
for
2008.
SKILL
REQUIREMENTS
-­‐ You
should
have
a
couple
of
years
of
DTP
and
design
experience.
If
you
don’t
have
any
experience
but
you’re
really
good,
we’ll
hire
you
anyway.
-­‐ You
must
be
able
to
work
with
a
Mac
like
it’s
your
third
arm.
-­‐ You
should
be
able
to
work
with
the
standard
design
software
and
be
freaking
good
at
it.
-­‐ You
must
be
able
to
handle
irreverent
art
directors.
-­‐ Treat
the
fileserver
with
care.
It’s
our
Fort
Knox,
so
keep
it
orderly.
-­‐ You
must
not
be
afraid
of
making
a
hundred
different
lay-­‐outs
before
starting
all
over
again.
-­‐ Make
Bela
happy
with
a
cleaned
desk
every
once
in
a
while.
-­‐ You
must
be
able
to
work
without
IO’s
(‘cause
we
don’t
have
any).
-­‐ You
shouldn’t
be
afraid
of
working
late
regularly.
-­‐ You
cannot
be
more
handsome
than
the
creative
director.
-­‐ You’re
allowed
to
have
tits.
-­‐ Don’t
be
afraid
of
heights
(since
we’re
on
the
top
floor).
-­‐ Have
the
ability
to
talk
soft
on
the
phone.
-­‐ You
can’t
wear
a
tie.
We
only
allow
one
person:
Marcel
a.k.a.
The
Suit.
-­‐ Don’t
let
the
unisex
bathroom
discourage
you.
-­‐ You
must
be
able
to
make
yourself
clear
in
English.
-­‐ Don’t
laugh
too
loud
at
Ronald’s
broken
English.
-­‐ You
must
appreciate
German
humor.
-­‐ Show
your
dishwashing-­‐machine-­‐clean-­‐out-­‐skills
as
often
as
possible.
*Ad
for
most
Brilliant
and
Outstanding
DTP’er
Ever
Creative
Suites
4
2008
Edition
www.abodecs4.com

4. MANUAL
(front)
FREE
YOUR
CREATIVITY
LASSEN
SIE
IHREN
IDEEN
FREIEN
LAUF
LAAT
UW
CREATIVITEIT
DE
VRIJE
LOOP
(inside,
English)
AND
TAKE
YOUR
IDEAS
FURTHER
You
have
a
wealth
of
creative
tools
at
your
disposal.
Of
course
you
have:
you’re
one
of
Holland’s
best
DTPers
of
all
time.
Unfortunately,
when
it
comes
to
your
creative
career,
you
haven’t
pushed
the
envelope
to
the
fullest
yet.
We
would
like
to
make
a
change
with
the
ABODE*
CS4
package
–
it’s
our
commitment
to
you.
Take
discovery
further
We
developed
the
ABODE*
Creative
Suites
4
2008
Edition
for
one
simple
reason:
very
straightforward
we
want
to
make
clear
that
you
can
get
more
out
of
your
creative
career.
Use
the
entire
power
of
your
creativity
and
tell
your
boss
that
you’re
fed
up.
Heaven
exists
With
the
new
ABODE
CS4
package
you
get
access
to
the
career
opportunities
at
2008.
Introduction-­‐
and
training
videos
are
included,
as
well
as
application
forms
–
all
from
one
place.
Creative
heaven
exists
and
is
called
2008.
Simply
launch
ABODE*
CS4
and
get
started.
Take
skills
further
Rediscover
how
fantastic
it
could
be
to
work
in
an
environment
where
creativity
rules.
Make
sure
you
don’t
end
up
as
a
grumpy
old
DTPer
while
you
can.
Be
part
of
an
agency
that
offers
business
solutions
through
creative
ideas.
Register
now
Don’t
wait.
Insert
the
disk
into
your
Mac
and
activate
the
product
immediately.
Discover
the
endless
creative
possibilities
at
2008
and
get
out
of
your
chair.
Put
your
chin
up,
practice
a
few
times
in
front
of
the
mirror
and
tell
your
boss
in
his
face:
“I
resign”.
After
this
get
your
customized
letter
of
appliction
out
the
printer.
Do
it
today.
Send
your
letter
of
application
with
CV
to:
jobs@thisis2008.com
or
2008,
Minervahavenweg
3,
1013
AR
Amsterdam,
NL.
*Ad
for
most
Brilliant
and
Outstanding
DTP’er
Ever
Creative
Suites
4,
2008
Edition.
abodecs4.com

5. (German)
UND
ENTWICKLE
DEINE
IDEEN
WEITER
Du
verfügst
über
eine
breit
gefächerte
Palette
an
Kreativwerkzeugen.
Natürlich
tust
du
das:
Du
bist
einer
der
besten
holländischen
Designer/DTPler
aller
Zeiten.
Leider
hast
du
noch
nicht
alles
aus
deiner
kreativen
Karriere
herausgeholt.
Wir
wollen
das
mit
dem
ABODE
CS4
Paket
ändern
–
das
versprechen
wir
dir.
Entdecke
mehr
Wir
haben
ABODE
Creative
Suites
4,
Edition
2008
aus
einem
einfachen
Grund
entwickelt:
Wir
wollen
dir
ohne
Umschweife
sagen,
dass
du
mehr
aus
deiner
kreativen
Karriere
machen
kannst.
Nutz
deine
gesamte
kreative
Kraft
und
sag
deinem
Chef,
dass
du
keine
Lust
mehr
hast.
Der
Himmel
besteht
doch
Mit
dem
neuen
ABODE
CS
4
Paket
hast
du
Zugang
zu
Karriere
Möglichkeiten
bei
2008.
Inklusive
Einführungs-­‐
und
Trainingsvideo
und
einfachen
Bewerbungsformularen
–
alles
aus
einer
Hand.
Der
Kreative
Himmel
besteht
und
er
heißt
2008.
Starte
einfach
ABODE
CS
4
und
fang
an.
Hol
mehr
aus
dir
raus
Entdecke
wieder
wie
fantastisch
es
sein
kann,
in
einer
Umgebung
zu
arbeiten,
wo
Kreativität
regiert.
Stelle
sicher,
dass
du
nicht
als
alter
miesepetriger
DTPler
endest,
solange
du
noch
kannst.
Sei
Teil
einer
Agentur,
die
Businessprobleme
mit
kreativen
Ideen
löst.
Jetzt
registrieren
Warte
nicht.
Schieb
DVD
in
deinen
PC
oder
Mac
und
aktiviere
das
Produkt
sofort.
Entdecke
die
endlosen
kreativen
Möglichkeiten
bei
2008
und
beweg
dich
aus
dem
Stuhl.
Hol
deinen
selbstgeschriebenen
Kündigungsbrief
aus
dem
Drucker,
Kopf
hoch
und
Brust
raus,
übe
ein
paar
Male
vor
dem
Spiegel
und
sag
deinem
Chef
in
Gesicht:
„Ich
kündige!“.
Und
tu
das
heute
noch.

6. (Dutch)
EN
WERK
JE
IDEEËN
VERDER
UIT
Je
hebt
een
rijkdom
aan
creatieve
gereedschappen
tot
je
beschikking.
Maar
dat
is
logisch:
je
bent
immers
één
van
de
beste
DTP’ers
die
Nederland
ooit
gekend
heeft.
Helaas
heb
je
tot
op
heden
nog
niet
alles
uit
je
creatieve
loopbaan
gehaald.
Wij
brengen
daar
met
het
ABODE*
CS4
pakket
snel
verandering
in
–
dat
is
onze
belofte
aan
jou.
Ontdek
meer
We
hebben
ABODE*
Creative
Suites
4
2008
Edition
ontwikkeld
om
één
simpele
reden:
We
willen
je
zonder
omzwervingen
wijzen
op
het
feit
dat
je
meer
uit
je
creatieve
carrière
kunt
halen.
Benut
de
volledige
kracht
van
je
creativiteit
en
vertel
je
baas
dat
je
het
zat
bent.
Hemel
bestaat
Met
het
nieuwe
ABODE
CS4
pakket
krijg
je
toegang
tot
de
carrièremogelijkheden
bij
2008.
Inclusief
introductie-­‐
en
trainingsvideo’s
en
eenvoudige
sollicitatieformulieren
–
allemaal
vanaf
één
plaats.
De
creatieve
hemel
bestaat
en
heet
2008.
Start
gewoon
ABODE
CS4
en
ga
aan
de
slag.
Haal
meer
uit
jezelf
Herontdek
hoe
fantastisch
het
kan
zijn
om
te
werken
in
een
omgeving
waar
creativiteit
regeert.
Voorkom
dat
je
een
oude
chagrijnige
DTP’er
wordt
nu
het
nog
kan.
Word
onderdeel
van
een
bureau
dat
zakelijke
oplossingen
biedt
door
creatieve
ideeën.
Meld
je
nu
aan
Wacht
niet.
Stop
de
DVD
in
je
Mac
en
activeer
het
product
onmiddellijk.
Ontdek
de
oneindige
creatieve
mogelijkheden
bij
2008
en
sta
op
van
je
stoel.
Haal
je
zelfgemaakte
ontslagbrief
uit
de
printer,
doe
je
borst
vooruit,
oefen
een
paar
keer
in
de
spiegel
en
zeg
het
je
baas
in
zijn
gezicht:
“Ik
dien
mijn
ontslag
in”.
Doe
het
vandaag
nog.
*Ad
for
most
Brilliant
and
Outstanding
DTP’er
Ever
Creative
Suites
4,
2008
Edition.
www.abodecs4.com

7. PERSONAL
ACCEPTANCE
LETTER
(Dutch)
Bureau
X
Jan
Jansen
Bureaustraat
1
1234
XX
Amsterdam
Beste
Jan,
Gefeliciteerd!
Als
één
van
de
meest
vooruitstrevende
DTP’ers/designers
ben
je
geselecteerd
om
het
nieuwe
ABODE*
Creative
Suites
4
pakket
in
ontvangst
te
nemen:
de
2008
Edition.
Als
DTP/designer
heb
je
natuurlijk
het
liefst
de
beste
creatieve
gereedschappen
tot
je
beschikking.
Dat
kan
nu
met
ABODE*
Creative
Suites
4
2008
Edition.
ABODE*
CS4
zal
deuren
voor
je
openen
die
vooralsnog
gesloten
waren.
Deze
zeer
speciale
editie
is
ontwikkeld
om
oneindig
veel
nieuwe
creatieve
mogelijkheden
te
ontdekken.
Wij
hopen
met
deze
2008
Edition
de
juiste
snaar
te
raken
en
een
nieuwe
wending
te
kunnen
geven
aan
jouw
designs,
creaties
en
carrière.
Haal
meer
uit
jezelf
en
breng
je
creativiteit
naar
een
hoger
niveau.
Laat
je
verbazen.
Dus
wacht
niet
langer,
start
de
DVD,
ontdek
de
geweldige
nieuwe
functies
en
mogelijkheden
van
ABODE*
CS4
2008
Edition
en
laat
je
verbazen.
Heb
je
naar
aanleiding
van
dit
pakket
nog
vragen?
Kijk
dan
voor
meer
informatie
op
www.abodecs4.com
of
mail
met
info@abodecs4.com.
Wij
wensen
je
heel
veel
plezier
met
het
ABODE*
Creative
Suites
4
pakket!
Met
vriendelijke
groeten,
P.
van
Troje
Marketing
Manager
ABODE*
Ad
for
most
Briliant
and
Outstanding
DTPer
Ever
Creative
Suites
4
2008
Edition

8. (English)
Bureau
X
Jan
Jansen
Bureaustraat
1
1234
XX
Amsterdam
Dear
Jan,
Congratulations!
Since
you
are
one
of
the
most
talented
DTPers/designers,
we
have
selected
you
to
discover
the
new
ABODE*
Creative
Suites
4
2008
Edition.
We
know
that
as
a
DTPer/designer
you
feel
the
need
to
have
the
best
creative
tools
at
your
disposal.
We
make
that
happen
with
ABODE*
Creative
Suites
4
2008
Edition.
ABODE*
CS4
will
open
doors
that
used
to
be
closed.
This
very
special
edition
is
developed
for
you
to
discover
endless
creative
possibilities.
We
feel
that
we
created
a
unique
product
and
we
hope
that
this
2008
Edition
will
make
a
change
in
your
designs,
creations
and
your
career.
Take
your
creativity
to
a
higher
level
and
make
your
wildest
dreams
come
true.
Be
amazed.
So
don’t
wait
any
longer,
start
the
DVD,
discover
the
fabulous
new
functions
of
the
ABODE*
CS4
2008
Edition
and
be
amazed.
Do
you
have
any
questions
about
this
package?
Go
to
www.abodecs4.com
for
more
information
or
email
to
info@abodecs4.com.
We
hope
you’ll
enjoy
the
ABODE*
Creative
Suites
4
package!
Kind
regards,
H.
Trojan
Marketing
Manager
ABODE*
Ad
for
most
Briliant
and
Outstanding
DTPer
Ever
Creative
Suites
4
2008
Edition

9. DVD
Script
Instruction
Video
(Pam
Collins
explains:)
“Hey
guys,
my
name
is
Pam
Collins
and
I’m
very
happy
to
be
on
your
screen.
Because
this
ABODE
CS4
pack
right
here,
is
our
Trojan
Horse.
It
managed
to
infiltrate
into
your
office
and
it
encouraged
you
to
put
it
into
your
computer.
So
far
so
good!
Let
me
tell
you:
I
have
a
great
job,
because
I
get
to
tell
people
about
this
fantastic
product.
It’s
developed
by
2008,
the
best
advertising
agency
in
the
world,
based
in
Amsterdam.
So
you
could
easily
say:
working
at
2008
is
creative
heaven!
But,
in
Creative
Heaven,
there’s
one
messiah
missing.
That
messiah
could
be
you:
the
best
DTPer
of
all
time.
And
I
got
to
tell
ya,
there’s
never
been
a
better
time
to
be
a
DTPer.
Because
now,
you
have
the
opportunity
to
work
for
2008!
All
you
gotta
do
is
show
your
skills,
use
the
tightly
integrated
tools
in
Abode
CS4
to
customize
your
own
letter
of
application
and
tell
your
boss:
“I
resign.”
So
get
rid
of
your
agency
and
try
to
make
your
wildest
dreams
come
true:
working
at
2008.
Thanks
for
listening.
I
hope
to
see
you
soon.”

10. DVD
Resignation
Letters
Formal
Letter:
Dear
Sir/Madam,
I
am
writing
this
letter
regarding
the
application
for
DTPer.
Based
on
the
requirements
stated
in
the
ad,
the
experience,
skills,
and
abilities
I
can
offer
your
agency
include:
…
I
look
forward
to
hearing
from
you.
Yours
faithfully,
…
Kind
of
formal
letter:
Hello
people
of
2008,
I’m
the
right
person
for
the
job,
because:
…
Hope
to
hear
from
you
soon.
Regards,
…

11. Not
so
formal
letter:
Aloha
2008-­‐people,
You
should
definitely
hire
me,
because:
…
So
you
can
stop
searching
now,
I’m
the
one.
Catch
you
later,
…
Love
letter:
Sweet
people
of
2008,
Since
you
guys
are
so
awesome
and
good
looking,
I
totally
fit
in,
because:
…
I’m
having
sleepless
nights
until
I
hear
back
from
you.
Hugs
and
kisses,
…

12. DVD
Splashscreen
ABODE*
CREATIVE
SUITES
4
2008
EDITION
DESIGN
BUSINESS
SOLUTIONS
THROUGH
CREATIVE
IDEAS
Remko
“Our
Hero”
Posthuma,
Mischa
“Celine
Dion”
Schreuder,
Ramon
“
I
can
lick
my
elbow”
Stalenhoef,
Jeroen
“not
that
short”
de
Korte,
Liat
“I
only
date
40
year-­‐olds”
Azulay,
Maja
“Baby”
Beckman,
Bela
“Godfather”
Stamenkovits,
Jeroen
“Guru“
de
Bakker,
Eva
“Wall-­‐E”
Rausch,
Uli
“Fahrst
mal
dem
Wagen
for”
Kurtenbach,
Ronald
“Grandma”
Kroon,
Donnie
“The
Kid”
Busaerie
de
Meijer,
Marcel
“The
Suit”
Beerthuizen,
Martijn
“Dotcom“
Sengers,
Harm-­‐
Jan
“The
Shredder”
van
der
Mark,
Puk
“Looney
Tunes”
Bosch,
Marcel
“Knapzak”
Vrieswijk,
Marvin
“Motion
Man”
Koppejan,
Bibi
“I’m
so
2008”
Smink,
Bas
“It’s
not
my
fault”
Wilgenkamp,
the
cleanerguy
who
has
a
total
different
vision
on
the
word
‘clean’,
the
securitydude
who
kicks
us
out
of
the
office
way
too
soon
every
day,
our
miss
Canteen,
mr.
Ponytailcourierguy
and
the
friendly
printlady
at
Living
Colours.