Promotional Strategy Of Lotte Hotel

Promotional Strategy Of Lotte Hotel
Executive Summary
The report below focused on the management operations of the Lotte City Hotel Tashkent Palace in Uzbekistan. Furthermore, it provides information
about following divisions.
Brief overview of Lotte Hotel with crucial characteristics that consisting information about size, turnover, visitation number and average occupancy
rates
Appropriate promotional campaign strategies for the hotel with focusing primarily on Public Relations and link to other promotion mix elements
Established target market for specific promotional campaign of Lotte Hotel
Promotional campaign communication objectives at Lotte Hotel's business cycle
Competitor analysis of the hotel based on statistical data for same target audience
Determined communication ... Show more content on Helpwriting.net ...
The business life cycle of the Lotte Hotel is analysis of actual or potential sales of services through various stages of its marketable life. This analysis
used for determines reasonable strategic options for hotel business and help to regulate potential strategies of competitors.
Sales and Profits Sales
Profits
0Time Product Introduction Growth MaturityDecline Development Stage Source: Allen Z. Reich, 1997
From the "Reopening of Lotte Hotel" on 1st of October 2013 till now, the hotel is passing introduction stage and moving to the growth phase. The hotel
increases its sales and profit through using different promotional campaigns and enhancing level of services.
Lotte Hotel is moving to the growth stage of its business life cycle and hotel's promotional campaigns create numerous communication purposes.
Promotional campaign communication objectives naturally relate to awareness, information and attitude generation and affecting behavior (Delozier,
... Get more on HelpWriting.net ...

Product Of Sales Promotion : Banana Republic Essay
Banana Republic uses some forms of sales promotion to encourage customers to come in and buy their product. They started their most extensive
marketing campaign in 1998, where they had tv spots, magazine inserts ads, and outdoor kiosks. In 2000 they opened their flagship store, an original
store in California which included personal shoppers, valet parking and even places to charge your phone. They have many online sales and similar
instore sales, especially on Black Friday. Currently that is the company 's way of getting customer attention and promoting their sales along with
their customer support and high quality products. Banana Republic encourages shoppers to join their email list and even sign up for a
BananaCard. It is a credit card one can use to get points from anywhere with a visa card and after so many points you get more coupons to use.
Because Banana Republic is owned by Gap another benefit to the card is that the rewards are applicable in any Gap owned stores (Gap, Old Navy,
Banana Republic). Some Challenges Banana Republic faces is staying ahead of potential challenges with competitors with quality products and
reasonable prices. A big issue with Banana Republic is that many consumers feel their products a very expensive and not reasonably so. They also may
want to direct their sales promotions to more trendy, in style items to encourage shoppers they have the nicest items with a better price. Their biggest
challenge I believe, is their inability to follow

4 P's of Subway Restaurants: Promotion
Subway's Promotional Methods Subway, the largest franchise in the world, uses various promotion methods. Subway uses mass selling as their
primary way of advertising. Since the target market is large and scattered over 98 countries, this is the easiest way for Subway to target their products.
They announce their promotions using TV ads, radio ads, newspapers, and online ads. Subway also uses publicity as a form of advertising. Jared Fogle,
Billy Blanks, and Michael Phelps are all great examples of this. We all know Jared as the overweight college graduate who lost 245 pounds by eating
Subway sandwiches three times daily, Billy as the fitness guru known for the Tae Bo videos and Michael, superstar Olympian who loves the meatball
and ... Show more content on Helpwriting.net ...
Recommendations of Promotion I do not believe that Subway should make any drastic changes to their promotion element. They are a great company
and exhibit that through their success. Their $5 Footlong promotion was originally set to be a four–week promotion, but has been running for over two
years. Their product tastes great and is healthy and fresh. I believe that they're doing a great job and have created a big name for their company, but
if they went out into the community to hand out coupons that would be great. I think if they went to college campuses and handed out coupons to
students, it would create bigger sales for them. College students are always looking for ways to save a buck or two, and there are locations in and
around college campuses, so I think this is a great idea.
Pricing Methods/Policies Subway uses the one–price policy in its stores to keep customers buying their products. All of their subs cost the same among
stores (Albers). In the case of the $5 Footlong, all stores charge the same price because they want to maintain goodwill among their customers. This
one–price policy is convenient for their numerous stores that are part of the largest franchise in the world.
Related Pricing with Competitors Subway's prices are of equal or greater value than their competition. When Subway introduced

Impact Of Sales Promotion On Long Term Shareholder
Impact assessment of Sales Promotion on long term shareholder wealth in Retailing Industry
Introduction
Retailing has been an important industry in any country. History would indicate that its form has changed with time as competition was no more a
local phenomenon. Retailers started moving from being "neighbourhood stores" to expand their horizons nationally as well as internationally.
Technology brought revolution in the retail industry with the advent of internet. Online retailers today have become a common part of everyone's life.
Mobile commerce too has started growing with the innovation of "App Stores" brought by Google and Apple. In this face of retailing, competitors have
pushed themselves to gain more market share by trying ... Show more content on Helpwriting.net ...
This research aims to test the impact of sales promotion on generation of profits and shareholder wealth maximization.
Research Objectives
The research undertaken would have 3 main objectives:
1.To study and understand the sales promotion activities carried out by retailers
2.To study its impact on sales and profits of the company
3.To study the impact of such promotional activities on shareholder wealth
Research Questions
The research will try to address the below questions in a sequential manner in order to assess actual impact:
1.What sales promotion activities are carried out by participants in the retail industry?
2.What are the effects of sales promotion on the sales of the retailers?
3.What are the effects of the sales generated by sales promotion on the profits of the retailers?
4.What are the effects of sales promotion activities on long term shareholder wealth?
Literature Review
Marketers have come to identify that advertising alone is not always enough to move their products into the hands of consumers. Sales promotion is
used to ensure that customers are aware of the products that organizations offer. Sales promotional activities were originally intended as short term
incentive aimed at producing immediate consumer buying responses. Consumer promotions are short–term incentives targeted directly at consumers

and they include: buy–one–get–one–free, price discount, event sponsorship, coupons,

Loyalty Program Trends Within Retail
Loyalty Program Trends in Retail A loyalty program is a reward based program that is offered by a company to their customers who make
purchases frequently. Loyalty programs have been known to gain customers more coupons, exclusive access to certain sales, free promotions, and
much more. Many different organizations and stores have created different types of loyalty programs for their customers over the years. These
programs are important to prospective customers in gaining their loyalty so that they may shop at their store as opposed to another local
competitor. Having various stores with these programs is also beneficial to the customer because stores are constantly competing against each
other. Stores over the years, especially during holiday seasons, are always trying to outdo their competitors to get you the lowest price possible
and them the most sales. Many stores have now introduced price match where you can bring in a local competitor 's ad and they will honor the
same price in their store. This is a great way to bring in customers because the price is no problem if it is easily adjusted. Stores that you go to every
day such as Target, Walmart, Kmart, BestBuy and Toys R Us all offer price match all year round. Typically with most of these stores, there is a 14
–day
policy that you have to bring in another competitor 's ad to get that price adjusted to the lowest price. This gives shoppers the

DTCA Sales Promotion
Synapsis
Direct–to–consumer advertising of prescription medicines (DTCA) can be defined as an effort (usually via popular media) made by a pharmaceutical
company to promote its prescription products directly to patients.[1] DTCA is prohibited in Canada, under two provisions in Food and Drugs Act,
which is enforced by Health Canada. Despite this prohibition, Health Canada currently allows two forms of advertising that mention either the product
(reminder ads) or the indication (help–seeking ads), but not both.[1,2] The United States and New Zealand are the only countries where
direct–to–consumer advertising, including full product claim ads, is legal.[1,2] The $395 billion US pharmaceutical industry spent $5.2 billion on
DTCA in 2015.[3]
The ... Show more content on Helpwriting.net ...
According to an Apr. 2013 survey, 68% of doctors agree that prescription drugs are marketed before safety profiles can be known.[3] In response to
the Vioxx recall from the market in 2004, it was proposed to institute a mandatory waiting period for new drugs before DTCA is being permitted. The
Institute of Medicine (IOM) recommended a two–year advertising moratorium to conduct adequate post–marketing safety surveillance.[1] The same
approach could be adopted as a policy in Canada, to ensure patient safety, while promoting consumer empowerment by enabling them to participate in
informed decisions about their health care with their doctors.
Option 3: Mandatory Pre–clearance of Drug Advertising by Health Canada
Drug advertisements should be reviewed and pre–cleared by Health Canada in accordance with their mandates. They have to contain a "fair balance"
of information be provided to consumers,[4] and require the disclosure of risks that are common and significant, as well as those that are rare but
serious (for example, paralysis or death). Health Canada could impose a fee for this service to be paid by the pharmaceutical companies.

Framing Effects the Sales Promotion by Referring to the...
The concept of framing which is a part of prospect theory (Kahneman and Tversky 1979) is closely related to the formation of reference price in the
consumer's mind. Outcomes above the consumer's reference point are presented as gains and it affects choice, judgment, and risk–taking differently
than the same alternatives which are below the reference point and are coded as losses by the consumer. In extant literature, there have been efforts to
explain the framing effects of sales promotion by referring to mental accounting theory. Thaler and Johnson (1986) have proposed that consumers use
hedonic rules to edit their mental accounts, therefore when they see a small gain (e.g., price discount) relative to a big loss (e.g., purchasing cost), they
prefer to separate them psychologically into two different accounts rather than integrate them. This is the silver lining principle (based on prospect
theory) and it also says that utility functions are concave for gains and convex for losses, and the curve for losses is steeper than that for gains.
Because the size of a promotion is usually small relative to the purchasing cost, consumers should create a new account for the promotion rather than
integrate it into the purchasing cost, regardless of the promotional types.
This proposed study aims to use mental accounting theory and sales framing concepts to upgrading promotions and compare the attractiveness of
non–monetary promotions versus price discount promotions in a

Culinarian Cookware: Pondering Price Promotion
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Culinarian Cookware: Pondering Price Promotion –– Case Study
Executive SummaryCulinarian shapes its brand image by using excellent quality items and superior aesthetics. In 2006, Audrey Roux, the CEO of
Culinarian Cookware company, presented programs which focus on four strategic priorities to increase earnings. Culinarian is a manufacturing
cookware company, which designs, manufactures, distributes, and marks premium performance products with advanced metallurgy technology. They
already own the building blocks of success: clear strategic direction, more product choices, advanced technology, strong brand name image, good
management philosophy, ... Show more content on Helpwriting.net ...
The four product lines offered different cookware positions, which give customers a better content and helped them to select suitable products with
different prices. Customers had more choices for premium cookware products, which is a precondition of Culinarian success.
"Science and technology are the primary productive forces" (Jiang, 2001). At the same time, science and technology are also the foundation of
Culinarian development and success. Over the years, Culinarian has used its strong technical forces and advanced production equipment to lead this
industry. They never lost their superiority in technology. In addition, they continually adjust to the market so that can meet consumers' needs. The deep
technical strength can certify Culinarian to have taken its due place in the 80 manufacturing in this industry.
"Sales promotion is a key ingredient in marketing campaigns" (Kilter & Keller, 2012). Along with the development of the cookware industry, the
sales promotions acted as play a stronger role for each cookware company. The strong brand name image guaranteed Culinarian a leadership position in
the premium market. Their products are always treated as a symbol of high quality life. Through their efforts, customers believe that the value of
Culinarian products is higher than

Colgate-Palmolive
Companies use promotional strategies to gain customers and sales. Colgate–Palmolive use different strategies to help increase their sales. While many
companies have decreased advertising spending Colgate–Palmolive is one company that has increased advertising spending (Neff & York, 2008). This
paper will discuss the current promotional strategies of Colgate–Palmolive. This paper will also discuss the integrated marketing communications
(IMC) and make recommendations for the strategies used.
Current Promotional Strategies
According to Kotler and Keller (2009) "sales promotion is a key ingredient in marketing campaigns, consists of a collection of incentive tools, mostly
short term, designed to stimulate quicker or greater purchase ... Show more content on Helpwriting.net ...
The company partners with dentists and other institutions to hand out free samples. The company partnered with several African–American beauty
salons to distribute free samples and care packages (Chain Drug Review, 2010).
Another way the company is trying to reach consumers is by educating them on the importance of good oral hygiene. Colgate has partnered with the
National Coalition for Women with Heart Disease to promote the importance of good oral hygiene and how it relates to health (Chain Drug Review,
2010). Colgate has partnered with other organizations to help educate the link of oral hygiene and a person's health.
The company has partnered with several organizations and made donations of dental products (Colgate, 2011). The company has donated to several
organizations all over the world. By donating money or products the company shows the community that they care. The company also gains brand
awareness and potentially more sales.
The company relies on dentist professionals and other organizations to hand out samples. The company is also very involved in educating people on
the importance of good oral hygiene. The company will send representatives to different events to hand out samples and educate people on how to
perform proper oral care.
The company has decided to increase the money spent on digital advertising (Farber, 2008). With more consumers doing more shopping on the internet
the company

Applied Business Research
The University of Liverpool
The Management School
Applied Business Research Methods (ULMS515)
Research Proposal
PROPOSAL TITLE: Supermarket discounts: do they offer genuine benefits or are they "buying traps"
Name: HU LIXIANG
Student Number: 200908448
MSc Major: Consumer Marketing 1. Project Title
Supermarket discounts: do they offer genuine benefits or are they "buying traps" 1.1. Introduction
Generally speaking, people believe a discount in the supermarket is something that will help to save their money and which is a profits sharing activity
of supermarket company. However, less people ever think about the real value for them when a discount product purchased. Therefore,Tesco, a
well–known neighbour will ... Show more content on Helpwriting.net ...
1.3.4. Are customers influenced by sales promotion activity, and if so ,will they change their initial options?
1.3.5. What do customers feel when they choose items for discount but not their original choices, satisfied or not satisfied?
In addition, the research will seek to identify that consumers made purchase decision due to the psychological change or based on their sane thinking
and to provide rational suggestions to consumers when they are choosing items for sales, and to provide a means to identify the real value of many
kinds of discount. 2. Literature 2.1 Review of the relevant literature
There is a large amount of literature about the pricing strategy or consumers' behaviour for different sales promotion but there is surprisingly little
research about the contributing factors that prompt customers' buying behaviour. However by analysing consumers' reaction to sales promotions, we
can determine whether customers make their purchasing decisions based on internal or external factors. The internal factors would be customers' initial
needs, while external factors would include the influence of promotion advertising.

The retail industry increasingly used sales promotions (Felgate et al. 2012). Previous research (e.g.Webster 1971; Kotler 1988; Blattberg & Neslin
1990) sees sales promotion as a method that directly or indirectly influences customers' purchasing

Promotional Mix : Marketing And Sales Promotion
There are six main elements to the promotional mix. These consist of: advertising, personal selling, public relations, sponsorships, direct marketing and
sales promotion. Advertising is the promotion of a product or service that attracts the public's attention. Examples of advertising include billboards,
newspapers, leaflets, magazines, social media etc. Personal selling is when businesses persuade customers to purchase a particular product through
their employees. This is usually achieved by providing excellent customer service. Sales promotion is the attraction of customers by using special offers
such as discounts and free add–on products. Public relations is using the news to receive good publicity about a company and to create a strong brand
image. It is also the act of developing a good relationship with local press agents. Direct marketing is a common type of advertising where a business
communicates to its' consumers personally, providing them information about their products and services. They can communicate electronically
through emails and online bulletins. Sponsorships involves a corporation paying for the costs of a business' event while getting recognised. The two
companies I will be discussing throughout my essay is Nike, Inc. and Apple. The products I will be focusing on is the iPhone 6 and the Nike Air Max.
Nike, Inc. is a clothing, footwear, sportswear and equipment supplier based in the United States and headquartered in Oregon. It is one of the world's

What Are The Sales Promotion Objectives Of Club Med
1. What are the sales promotion objectives? ( 50 words 1 or 2 objectives ) According to Mahmoud (2017), hotels need to attain their minimum
occupancy levels in order to achieve average sales. By offering Malaysian consumers up to 40% discount, the objective of this promotion is to increase
occupancy rate by 5% during the off–peak period of 2014 in the select destinations stated.
2. Do you think it will accomplish its objectives? (Yes/No/Yes and No 2 points 100 words each)
No, it was not advertised in the right channel and the duration was too short to maximise reach. Firstly, the promotion was not highly advertised through
the right channels; it could only be found on their website and at the Malaysian Association of Tour and Travel... Show more content on Helpwriting.net
...
Resort hotels' business is highly contingent on the season. For example, in Sahoro, which is a famous destination to enjoy ski, peak period is
winter, and non peak is summer. According to the annual report on 2013, Club Med kept the average occupancy rate of 68.7% on 2012, which tells
that Club Med did not perform well. On that year, they did not have the same type of promotion, which might have caused them to have such low
occupancy rate. However if they can get more customers during a low peak season by having a promotional package like this during off season, they
might bring figures up to

Sales Promotion Strategy
Sales Promotion Strategy
Sales are the lifeblood of a business, without sales there would be no business in the first place; therefore it is very important that if a business wants
to succeed, it should have a sales promotion strategy in mind. The primary objective of a sales promotion is to improve a company's sales by
predicting and modifying your target customer's purchasing behavior and patterns. Sales promotion is very important as it not only helps to boost sales
but it also helps a business to draw new customers while at the same time retaining older ones. There are a variety of sales promotional strategies that a
business can use to increase their sales, however it is important that we first understand what a sales promotion ... Show more content on
Helpwriting.net ...
These agencies would also provide overall marketing and sales promotion and branding strategies for its clients.
Sales promotions or term it as sales and promotion, together makes one. These promotions include quite a lot of communication activities that would
help in adding value or advantage to the customers, retailers and wholesalers and others to kindle the sales. These things would help in rousing interest
in having a trail or purchasing the product or a service. Samples, premiums, contests, point of purchase displays etc are some of the techniques that you
can use.
There are some agencies having their sales promotions divisions, where they wholly depend only on promotions. The functionalities for both the sales
promotion and ad agencies are alike up to some extent, but these sales promotions, promo staff are more consumerist. These promotions are vital for
proper marketing of services or products of a company. There are three categories of strategies namely push strategy, pull strategy and combination of
both.
A push strategy engrosses the intermediary channel members to push the product through the distribution channels to end consumers through
promotions. Companies promote the services or products though the resellers who in turn promote it to another buyer or to the end customer. These are
the people who carry the brand though out the channel to reach the end

Business Btec P1 Unit 9 Essay
P1: Exploring Creative Product Promotion
Scenario:
You are in the role of a researcher employed by a marketing magazine and have been asked to investigate a number of promotional activities that may
form the basis of future articles in editions of the magazine.
The two organisations that I am going to use to describe the promotional mix are world renowned companies in technology, Apple and Samsung. Apple
and Samsung are without a doubt, leaders in their respective fields, in terms of technological entertainment. They mainly specialise in selling their own
Smartphone's and Tablet computers, but also sell a vast amount of other technological products. For example, in 2001, Apple broke the technological
barrier with the iPod, becoming ... Show more content on Helpwriting.net ...
There are many ways in which Samsung advertises; mainly through the media i.e. television adverts and the internet (http://www.samsung.com/uk
/#latest–home)
This is Samsung's current homepage, which advertises all of their products and also provides details and information in order to purchase their
products via personal selling. In addition, in terms of sponsorships, Samsung, which started as a domestic sponsor of the Olympics in Seoul 1988, has
been a worldwide Olympic partner since the 1998 Nagano Winter Olympics. They also sponsored the London 2012 Olympic Games.
This is an example of sales promotion. Samsungs "Galaxy Note ll" which is shown on the website is offering a chance for anyone to win if they
simply register online. This is a strong example of sales promotions because they have placed the advert on the internet, which is easily accessible to
any target audience. It is also easy and requires little effort to register which is an incentive for people to register.
Fernando Torres, football player for Chelsea FC (Samsung Sponsored) This is an extremely effective way of promoting Samsungs organisation in
terms of sponsorships as football is the world's most popular sport. Samsung has consistently

Dia Sales Promotion
Dia's sales promotion objectives are to communicate and target anyone who potentially is interested in attending an art museum like Dia. Offering
them incentives such as discounts and free admission so that they attend. Dia's sales promotion strategies are to obtain mailing lists and send out
emails to past and current art enthusiasts as well as to place advertisements in publications purchased by art enthusiasts. Another strategy is to
advertise in local newspapers as well as specific radio stations whose listeners are more prone to have demographics of people who are interested in art.
Dia's sales promotion executions include placing magazine advertisements in specific magazines, place newspapers advertisements in local
newspapers near Beacon and radio ads to a specific listener group. We are also going to use social media advertisements to publicise events and our
gallery. Also local and geographic billboard and sales promotion which will target local and regional clientele.
Dia Beacon must use necessary public relation activities for further support of it's site and service. First, it must consider public relation objectives. Dia
... Show more content on Helpwriting.net ...
They are unique in their sense of art structures and feature an exclusive experience. Targeting the hipster millenials in and around New York City will
prove to be beneficial. These individuals look for original activities to do during their free time when they are not working or studying. Marketing to
this target audience requires strategic planning because Dia does not have unlimited funds. However, it is free to run certain social media pages,
such as Instagram, and by doing so, Dia would be able to easily advertise their events and promotions to their demographic. The use of a variety of
public relation tools, such as news releases and pitches, will further allow for this promotion to take place and to improve their SWOT

A Study On Sales Promotion Essay
1Properties Area wise – Separate sections of residential and commercial nature.
2.Help in buying or selling property
3Home Loans
4 Property Managers/ Property Brokers/ Property Agents etc
5.Property Consultants and Designers 6. Sales Promotion
7..Sales Promotion and Advertising
SCOPE OF THE STUDY
1.The Research was carried out to find the factors which influence sales promotion to a maximum level.
2.The study projects that sales promotion change with the change in various factors like evaluating and change during the delivery of property
3.The study here targets on sales promotion towards investors clinic
4.The study underwent is related to urban areas and semi–urban areas at mathura
LITRATURE REVIEW
The real estate market in India has become so huge that to get every thing or anything specific within one roof is easy and difficult at the same time.
With the kind of commercial and residential property available –on rent/lease/ ownership one has to refer to portals or good companies dealing in
various listings. Generally typical real estate listing would necessarily include the following heads: Properties Area wise – Separate sections of
residential and commercial nature. Within this are included partnership, brokerage, requiring agents, and direct deals with builders. The property rates
of each area are usually determined every two three years unless in a particular area shoots up due to construction or

Examples Of Honda Sales Promotion
TITLE OF THE PROJECT:
"A STUDY ON ADVERTISEMENT AND SALES PROMOTION IN HONDA SHINE"
1INTRODUCTION:
Promotion is the major component of the company's total marketing mix, its intent is to inform, persuade and influence people. Promotional activity is
marketing in basically an exercise in communication. It is basic ingredient in non – price competition and it is an essential element in modern marketing
. It is an exercise in information, persuasion and influence.
The specification of five elements creates a promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion,
direct marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five subcategories, and how much... Show more
content on Helpwriting.net ...
п‚§To assess the influence of sales promotion techniques of Honda Shine on customers.
п‚§To know advertisement effectiveness of Honda Shine. п‚§To apply marketing concept practically and to have a fair knowledge of the above subject.
п‚§To understand the concept of marketing analysis.
1.3SCOPE OF THE STUDY:
п‚§This project relates with what specifically marketing mix is, what its elements are and how they coincide to produce a comprehensive, cohesive and
effective sales strategy.
п‚§Honda product is perceived by the customers is dependent on the target market.
п‚§It helped me to acquire the information about marketing mix of Honda.
п‚§As the subject "Advertisement and sales promotion of Honda", more stress is given on advertisement strategies and their products.
1.4 Literature review
п‚§Ward and Davis (1978), and Wilson, Newman, and Hastak (1979) find evidence that promotions are associated with purchase acceleration in terms
of an increase in quantity purchased and, to a lesser extent, decreased inter purchase timing. Researchers studying the brand choice decision–for

example, Guadagni and Little (1983) and Gupta (1988)–have found promotions to be associated with brand switching. Montgomery (1971), Schneider
and Currim (1990), and Webster (1965) found that promotion–prone households were associated with lower levels of brand

Marketing : Marketing Means The Way That The Company Use...
MARKETING: – marketing means the way that the company use to make the customers to aware about the product and services that they are
providing to their customers. PROMOTION:– Definition 1 "The publicizing of a product, organization, or venture so as to increase sales or public
awareness." (oxforddictionaries) Definition 2 "Promotion refers to raising customer awareness of a product or brand, generating sales, and creating
brand loyalty. It is one of the four basic elements of the market mix, which includes the four P 's: price, product, promotion, and place." (wikipedia)
DIAGRAM:– Promotion is used to inform the customers regarding the products and services of the organisation providing to their services. To
promote their products and services they advertise of their products and services in various forms so that customers can come to know about their
products and services. Apart from this promotion assists the company to persuading the customers to buy their products. 1.1 ROLES OF
PROMOTIONS IN NEW ZEALAND AND USA ROLES OF PROMOTION OF MCDONALDS IN NEW ZEALAND пѓјIn New Zealand the main
role of promotion is to inform the potential customer about the products and services that is made for them by the company. In other words we can say
that it the way to tell the customers about the products and services. пѓјPromotion assists the McDonald to increase their brand awareness. When the
company advertise their products by having different ways it

The Concept of Sales Promotion
The Impact of Sales Promotions Increasing Revenue at 7–Eleven Stores in Singapore Introduction Profit maximization has since time immemorial
been the ultimate goal of every business. This can be realized by increasing the sales volume. In order to achieve this goal, businesses may employ
various different methods some of which are direct while others are indirect (Rizvi,Nazi & Malik,2011). Sales promotion is one of these methods
and it is roughly defined as a diverse collection of effective incentive tools that are mainly used in the short term in order to stimulate a quicker as
well as greater purchase of specific products or services by customers as noted by Kotler (1998). Advertisement expenditure grew by 4% between
2004 and 2005 in Singapore (Ang,2007). In this paper, we propose a research aimed at investigating the effectiveness of promotion activities in
increasing sales at 7–Eleven stores in Singapore. Problem statement The concept of sales promotion is often employed in grocery retailing and
therefore takes up a considerable share of financial resources that retailers spend on their marketing initiatives (Persson,1995,p.5).The popularity of
sale promotion application has of late became a source of inquiry by both retailers and product manufacturers. Despite the huge sums of money spend
annually on sales and promotions, the economics and dynamics of sales promotions are poorly understood. As a result, there is a significantly huge
knowledge gap to be filled.

Sales Promotion
SALES PROMOTION
INTRODUCTION:
The word Promotion, originates from the Latin word 'Promovere'. The meaning is "to move forward" or "to push forward". The aim of production is
sales. Sales and promotion are two different words and sales promotion is the combination of these two words. sales promotion is one among the three
pillars of promotional mix. The other two pillars are personal selling and advertising. Sales promotion is the connecting link between personal selling
and advertising.
DEFINITION:
According to DAVIS, "Sales promotion represents thosemarketing efforts that are supplementary in nature ,are conducted for a limited period of time
and seek to induce buying" ... Show more content on Helpwriting.net ...
d)PUSH MONEY OR PREMIUM: Manufacturers may offer push money. It is payment in cash or gifts given to dealers or to their sales force to push
the manufacturer's product. To push his brand, the manufacturer will offer free speciality item that carry companies name ,such as pens, pencils,
calendars, memo pads etc.
e) CO–OPERATIVE ADVERTISING: Dealers spend money in advertising manufacturer's product with the consent of the manufacturers. The dealer
can claim an allowance by giving the proof of the advertisement. This is an indirect advertising for the manufacturer. It will increase the sales of the
manufacturer's product.
f) DEALER SALES CONTESTS: This is an indirect way of boosting the sales. This type of contest is conducted at the level of retailers and
wholesalers. This is in the form of window display, store display, sales etc. Prize is awarded to the outstanding achievements. This method is aimed at
stimulating and motivating distributers, dealers, sales–staff etc. 3) SALES FORCE PROMOTION: As dealer and consumer promotion, the sales force
promotion also is a necessary one. The activities of sales force must be induced. In the channel of distribution the role of salesman is very important.
The idea of sales promotion is to make the salesman's effort more effective. The tools for sales force promotions are:– a) BONUS TO SALES FORCE:
The manufacturer sets a target

Advertisements For Sales Promotion : An Advertisement
Student's Name:
Professor's Name:
Course:
Date:
Advertisements
Introduction
Advertising is form of communication that is directly invoked in passing critical messages to the target audience. It is also termed as a promotional
mode that has persuasive instincts of swaying buyers to a given direction. Therefore, advertisements for sales promotion are destined to orient the
thinking and perception of buyers to a given product. While there are different forms of advertising, the main message expressed by these ads is always
the same, and it holds one precept of persuasion to the target audience. It is the backdrop for competitive edge that most advertisers come up with
different messages, whose meanings and implications point out to one dimension. Thus, the nature of an advert is deterministic to the overall impact
that the product generates to its intended audience. The essay will focus on certain skills that an advert invokes on buyers, and how such
manifestations lead to the advancement of the product over its rivals. Indeed, different mediation skills are employed in different adverts, with each
expressing a distinct message to the audience. This essay is anchored in detailing various meditation skills that most advertisements employ, and how
such skills invoke the emotions of the target audience. In this context, we shall deconstruct various adverts, read out their textual connotation, and
make an interpretation of these texts to the audience. Besides, this essay is

Consumer Promotion
A RELATIONAL STUDY ON CONSUMER PROMOTION, PRICE PERCEPTION, PRODUCT QUALITY PERCEPTION AND BRAND LOYALTY
IN THE CONTEXT OF DETERGENT MARKETS IN BANGLADESH
by
Muhammad Mashfiq Huq ID: 0131001
Internship Report Presented to Fulfill Requirements for the Degree Bachelor of Business Administration
INDEPENDENT UNIVERSITY, BANGLADESH December 2005
A RELATIONAL STUDY ON CONSUMER PROMOTION, PRICEPERCEPTION, PRODUCT QUALITY PERCEPTION ANDBRAND LOYALTY
A RELATIONAL STUDY ON CONSUMER PROMOTION, PRICE PERCEPTION, PRODUCT QUALITY PERCEPTION AND BRAND LOYALTY
by
Muhammad Mashfiq Huq ID: 0131001
has been approved November, 2005 ... Show more content on Helpwriting.net ...
Reliability coefficients and descriptive statistics 2. Correlation matrix of the study variables 3. Stepwise regression on Product Quality Perceptions 4.
Stepwise regression on Brand Loyalty 13 15 16 17
Executive Summary

This paper is directed towards exploring the relationship between consumer promotion, price perception, product quality perceptions and brand loyalty
in the detergent market of Bangladesh. Through sizeable literature review and discussions it is known that there is considerable correlation that exists
among the study variables mentioned above. The data sampling was conducted on the customers of different brands of detergents. A structured
questionnaire was used to find out the views of people regarding consumer promotion in detergent brands, price perceptions about the promoted brands
of detergent, product quality perceptions

Marketing Analysis : Sales Promotions
When it comes to expanding the role and sales in a specific company, markets must come up with a successful sales force structure that will allowing
their business to maintain long–term relationships with customers as well as increase their sales to different companies to attract more customers.
There are many different types of companies that are working to expand their sales and reach a larger amount of customers every day in the business
world. Therefore, these companies must come up with an effective sales force structure as well as an effective sales promotion program. "Sales
promotions are programs that marketers design to build interest in or encourage purchase of a good or service during a specific period." (Solomon,
Marshall, and Stuart 428) Depending on the specific company and what they are selling, it is important for the marketers to distinguish a popular
sales force that will attract other retailers and customers and expand their sales. Considering that there are many companies competing against each
other all over the world, the marketers must come up with their own unique way to sell their products over the other companies. For example, cabinet
hardware, which it has traditionally sold to large contractors who build homes and offices is a common product that sells to the same types of
businesses. If a company is now looking to sell its products to end consumers through national retailers such as Home Depot and Lowes, they must
develop a successful sales

Sales Promotion And Marketing Promotion
Sales promotion consists of all other marketing activities except for personal selling, advertising and public relations. It can be defined as short term
use of incentives and other promotional activities that stimulate the customer to buy a particular product. Sales promotion is generally used for a
pre–determined specific time in order to increase market demand and boost sales. Sales promotion is comparatively cheaper to advertising.
Sales promotion is very useful because of the following reasons:
It has a short and immediate effect on sale.
Sales promotion can lead to effective stock clearance
Sales promotion techniques can be used to induce customers as well as distribution channels
Sales promotion also helps in winning over other competitive products in the market. Sales promotion is generally targeted towards to different market.
A)Trade Sales Promotion– Trade sales promotion is generally targeted towards wholesalers and retailers.
Tools for Trade Sales Promotion
Trade allowance: A trade allowance can be defined as a kind of price reduction that is offered to the members of themarketing channel like wholesalers
and retailers.
Example: Fry's electronics could earn a special discount for running its own promotion for Lenovo Laptops.
Push Money: In this case, intermediaries generally receive push money as a bonus for pushing the manufactures product through the distribution
channel. It is often directed towards the retailer's sales.
Example: Website

Literature Review On Sales Promotion
Introduction and Literature review Sales promotion is very significant tool of marketing .The purpose of sales promotion is to increase sales by
instilling feeling of purchase on the spot in the mindset of customers. Behavior of customer is influenced by activities of sales promotion.The sales
promotion tools affect directly on the purchase behavior of the firm's consumers. Firms need to think the relationship between attitude and behavior of
their consumers.
Sales promotion serves three essential roles ; information, persuasion and reminder. The simple definition given for sales promotion is ' Sales
promotion consist of diverse collection of incentive tools, mostly short–term, designed to stimulate quicker and/or greater purchase of particular ...
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These factors are target market, Nature of product and services, Stage of the product life cycle and budget available for promotion. A target market
can be in any of six stages namely: awareness, knowledge, liking, preference, conviction and purchase. Product related issues to be considered are
:Whether product is demonstrable or not, what kind of services are required, what price is acceptable by target market and how much customization is
possible. Product life stage calls for understanding of various phases such as : Introduction, growth, maturity and decline. Last but not least is
promotion budget. Different methods are available for preparing budgets. (gupta, 2010)
According to Shultz, et al. (1998) also behavior is influenced directly by promotional techniques. It has little impact on attitude changing factors related
to consumers. According to Kwok & Uncles(2005) role of sales promotion is observed in final stages of buying. When the customer is about to finalize
from the chosen choice list sales promotion may trigger the activities.
According to Dotson, M.J. andHyatt, E.M. (2012) companies rely heavily on promotional schemes. They spend huge promotional budget (75%) on sale
promotion. The relative weightage for advertising is lesser and amounts to 25 percent

Theories Of Sales Promotion
CHAPTER3
THEORETICAL
BACKGROUND
Rapid Growth of Sales Promotion:
Sales promotion tools are used by most organizations, including manufacturers, distributors, retailers, and not–for–profit institutions. They are targeted
toward final buyers (consumer promotions), retailers and wholesalers (trade promotion). Today, in the average consumer packaged company,sales
promotion accounts for 74 percent of all marketing expenditures. Several factors have contributed to the rapid growth of sales promotion, particularly in
consumer market. First, inside the company manager face greater pressures to increase their current sales, and promotion is viewed as an effective
short–run sales tool. Second, externally, the company faces more competition and competing brands are less differentiated. Increasingly efficiency has
declined because of rising costs, media clutter, and legal restraints. Finally, consumers have become more deal oriented, and ever–larger retailers are
demanding more deals from manufacture. In developing a sales promotion program, a company must first set sales promotion objectives and then select
the best tools for accomplishing these objectives.
Objectives of Sales promotion:
Sales promotion objective vary widely. Sellers may use consumer promotions to urge short–term customer buying or ... Show more content on
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The sales of the product is to be promoted through a number of influences where prospecting. Buyer and sales meet face to face, it means that all
prospective buyers of the product must be attractive buyers of the product must be attracted urged and persuaded to buy the products. This is done by
sales promotion while has been taken as providing the link between product knowledge and market. The role of sales promotion is to stimulate
consumer purchasing at the point of sales and dealers effectiveness at the retail channel

Are Rebates Successful
Are rebates successful? Your job, as the marketing director for a newly formed company, is to evaluate how successful rebates are. What are their
advantages and disadvantages to the company and the customer? Prepare a report to the CEO. January 7, 2013 Table of Contents
Introduction.................................................................................1 1. Rebates Defined? ........................................................................2–3 1.1
Successfulness of Rebates.....................................................3–4 1.2 Who Uses Rebates? .....................................................4 1.3 Advantages of
Rebates.........................................4–5 1.4 Disadvantages of Rebates..............................6–7 1.5 Are Customers More Susceptible to Buying Products on
Rebates? ........................................7 1.6 High Cost Risk...........................7–8 Recommendation...........................................................................8–9...
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Rebates are often referred to as "agency volume bonification" which is defined as an agency's receipt of a volume discount or compensation from
media buys that is not necessarily passed on to the client (Bruell, 2012). 1.1. Successfulness of Rebates Successful discount or rebate programs can
empower an organization. A successful rebate program must have a perceived notion of value in order to attract consumers. Rebate programs
typically work best with durable goods and higher ticket items. If the value of the rebate is considered high, then the chances of redemption will be
undoubtedly greater (Dennin, 2012). In a competitive business environment, incentives such as rebates can provide a business with a much needed
sales advantage. Rebates can increase customer satisfaction, build customer loyalty, and encourage customers to try new products. There are many
factors that can affect the success rate of a rebate program (Inmar, 2011). Inmar suggests that these factors indeed affect the success rate of a rebate
program: The value of a rebate; The time and effort required to redeem the rebate; The complexity of the rebate requirements; The consumer's
previous experience with rebates; The brand's presence It is reported that almost 50% of retailers and 48% of manufacturers use rebates programs as
part of their customer loyalty and promotions mix (Group, 2011). To be successful, rebates often call for custom–made

Sales Promotion Tools Are The Lifeblood Of Marketing Products
Sales promotion tools are the lifeblood of marketing products/services to consumers. Without them, people would not be as likely to purchase
every new fad that comes their way, and corporations would be wasting their money on products people were nervous to buy. For example, if you
were used to using one particular type of cat food because you know your cat enjoys eating it, how likely would you be to switch the food?
Probably not very likely, due to the fact that you had already looked at the nutrition facts, the price, and the seafood taste that cats are sure to love.
Now, what if you received a ten dollar off coupon (for cat food that only costs twelve dollars). What would you do? Would you reconsider the food
you were going to buy that week because of this coupon? Maybe the new food is just as good now that you are really thinking about it, and it only
is going to cost a total of two dollars, so no harm done if you go ahead and make the purchase. This is exactly what a good sales promotion does to
consumers, it makes them take a second look at their buying choices, and hopefully convinces them that it would be a good idea to try their product. I
live in the United States, and the three most heavily used sales promotions are contests, loyalty programs, and sponsorships. Who doesn't love a chance
to win something free– I know I do! Contests give you a chance to win a product that you would like to have, but possibly cannot afford, or you just
like the idea of

The Four Types Of Consumer Buying Behaviour
Promotion is defined by Merriam Webster as "the furtherance of the acceptance and sale of merchandise through advertising, publicity, or discounting".
Consumer Buying Behaviour is defined as "the result of the attitudes, preferences, intentions and decisions made by the consumer s in a market place
before buying a product". There are four types of consumer buying behaviour. They are: complex buying behaviour, variety seeking buying behaviour,
Promotional Activities, makes consumers communicate with producers, such as media advertising, direct mail, personal selling, sales promotion,
business promotion, trade promotion, public relations, packaging, store displays, website design, and direct personnel.
The promotional strategy has become an ... Show more content on Helpwriting.net ...
Researchers in marketing have studied about consumer behaviour what they like, what they purchase, what makes them happy, how they behave and
how they consume products. Promotional activities will give clear and accurate picture to consumers about the goods and services of the organisation.
Promotions include three purchase dimensions which describe purchase strategy of consumers' which was described by Blattberg, Peacock, and Sen
(1976, 1978) i.e. Brand equity, Brand Loyalty and price sensitivity. Different companies use different promotion activities based on consumer's
behaviour.
As most of the literature explains consumers prefers sales promotions most primarily coupons as consumers always try to find discount coupons or
cashback coupons for any purchase. As coupons provide immediate discount on price and also they can be reimbursed for future purchases. Even
consumers are willing to try sample process. A free sample allows to trail a product which they want to purchase. It is one of the most used
promotional activity to know the consumer behaviour on a

Personal Selling and Sales Promotion
17
CHAPTER 17 Personal Selling and Sales Promotion
CHAPTER
Personal Selling and Sales Promotion Chapter Objectives
1 Describe the role of today's 4 Identify and briefly 7 Identify the role of ethical salesperson. behavior in personal describe the three basic selling. sales
tasks. 2 Describe the four sales 5 Outline the seven steps in 8 Describe the role of sales channels. promotion in the the sales process. 3 Describe the
major trends promotional mix, and in personal selling. 6 Identify the seven basic identify the different functions of a sales types of sales promotions.
manager.
Personal selling Interpersonal influence process involving a seller's promotional presentation conducted on a person–to–person basis with the ... Show
more content on Helpwriting.net ...
MISSIONARY SELLING
Missionary selling Indirect type of selling in which specialized salespeople promote the firm's goodwill among indirect customers, often by helping
customers use products. Example: Pharmaceutical companies that use free samples, educational seminars to court doctors. May involve both field
selling and telemarketing.
THE SALES PROCESS
Steps follow the AIDA concept.
PROSPECTING AND QUALIFYING

Prospecting–identifying potential customers. Qualifying–determining that the prospect really is a potential customer.
APPROACH
Initial contact with prospective customer. Use precall planning research to identify how your products might best meet customer's needs.
PRESENTATION
Conveying marketing message to the customer. Features–benefits framework focuses on the good or service in terms that are meaningful to the buyer.
DEMONSTRATION
Buyer has a chance to try a product or see how it works.
MANAGING THE SALES EFFORT
Sales managers mix sales and management skills to manage the overall direction and control of the personal selling effort.
HANDLING OBJECTIONS
Expressions of resistance, such as stalling or indecision, by the prospect are an

Virgin 's Current Product And Services
Products and services Virgin's current product and services range consists of telephone, broadband, directory inquiries and television packages. The
release time of a product can largely influence the overall success of the launch and therefore the product itself. However, the demand for Virgin
products remains fair constant throughout the year making competitors actions the primary factor dictating their product launch timing. To ensure a
successful launch, Virgin's promotional material must be timed correctly to raise consumer awareness and increase product demand. Virgin uses
various promotional mediums in large quantities to penetrate the heavily saturated broadband market to increase consumer awareness on a mass scale
which adheres... Show more content on Helpwriting.net ...
To ensure the product and planned promotional mix is successful. Virgin may trial the product on a small scale to locate and adjust any issues before
launching the full campaign to the mass market. Virgin highlight the benefits of using their products/ services in their promotional material to increase
consumer desire and stimulate sales, e.g. faster broadband speeds, wider Wi–Fi range, increased security, etc. Virgin broadband customers are granted
access to Virgin Media/Mobile Hotspots which grants internet access whilst on the London Underground. Currently there are 120 stations (and
counting) with hotspot in the UK and Virgin are the only broadband provider which offers this dedicated service which is a significant USP for the
company. Virgin has created a diverse promotional mix to promote the broadband service and attract customers to their business. Using a
combination of these techniques will have the greatest chance of succeeding in reaching Virgin's target audience and achieving their promotional
objectives. Their aim is "to create a better business with a better future" and their objectives are to be the brand for business for UK SME's, to drive
broadband based consumer services, to be the best network provider, to be a responsible and sustainable business leader, Virgin make a profit by
providing a range of Virgin branded products and services which endeavour to be 'better, fresher and more valuable' than those that are currently

Marketing Applications Of The App
Distribution is one of the most important aspects of marketing applications. Consumers are not able to purchase them at a traditional store and
different distribution channels are required. The main channel for distributing FUV will be the Google, Amazon, Android, and Apple application
stores. As users download FUV, the intermediaries selling the app will receive a percentage of the sale. Each of these stores requires a different
percentage of the sale starting at about 27% (Bergvall–Kareborn & Howcroft, 2014). At release this cost will diminish profits earned by the app, but as
the app becomes more popular and the add–ons are purchased, profits will increase (Cho, Lee, & Quinlan, 2015). As FUV becomes more popular,
each of the app... Show more content on Helpwriting.net ...
Partnerships
After the initial launch of FUV, the app will advertise in the print ads of partnered stores. In return foradvertising the app in their ads, FUV will
advertise for the stores in the app. Banner ads will feature different stores with the ad frequency mirroring the advertisement of FUV in the stores
own ads. Stores that offer a larger ad to FUV will be featured more often than those that only supply a small ad space. Partner store coupons will
also be offered within the app. These coupons will be taken from stores' print ads and will be available within the app. Coupons will be displayed as
product recommendations, as well as when a listed ingredient inventory is low or out of stock. Coupons and ad banners will push users towards partner
stores, encouraging these stores to continue and increase advertising FUV.
Supply–chain Management
Initially, supply–chain management will be extensive. Apps that are released and marketed just before a new product, such as a new model of
smartphone or tablet, is released experience a higher than average number of downloads. The high volume of downloads can cause issues with
internal servers and data transfer (Cho, Lee, & Quinlan, 2015). Remaining in contact with app stores to ensure that FUV is downloading as it should
will be vital to a successful launch. If the app data is not sent to the correct app stores at the correct time, there may be a delay in the availability of the
app,

Marketing Promotion : Sales Promotion
Promotion: Sales Promotion: 1.We will use free samples to give people a chance to try the product. We will send free sample to retail stores and
supermarkets. They can have a section for Nestle to help people if they need assistance. 2.We will make the combo. The combo is water, chocolate
and ice cream. Sometimes elderly have a desire for something sweet but because they are health conscious our modified product is healthy. This way
the customer and consumers are happy and satisfied. 3.We will also set a buy one and get one deal. Old people are caring; they always buy things for
their grandchildren. Sometimes they want to eat ice cream and they can buy it and get one free to their grandchildren. Personal Selling: Personal
selling is... Show more content on Helpwriting.net ...
This describes an old man takes his grandson and they eat Nestle ice cream together. They feel so happy. Sometimes old man feel so lonely, they want
to do things with their grandchildren. This ad will make old people want to buy ice–cream to share with their grandchildren. Pull strategy is used
because old people care about their health. Our products have so many Vitamins and nutrition. So we use newspapers and televisions to
communicate the marketing message to old people. For example, Promotion Strategy Of the six elements of promotion, Nestle uses advertising,
sales promotions online marketing, and public relations to engage loyal customers and persuade new users to buy Kit Kat. Kit Kat advertising
efforts includes print, billboards, bus stops and television. Sales Promotions is in form of contest aimed at the end consumer. They had four major
contests with cash and travel prizes. During the summer 2012 Olympics, consumers could vote for the number of medals they believed Canada
would bring home for a chance to win $25,000.Kit Kats "Big Break" contest gave away $1,000 each week for the duration of the promotion with an
additional three $100,000 grand prizes. Recently, Kit Kat asked fans to vote for their favorite Chunky flavor for a chance to win a trip to one of the
three U.S. destinations. Online Marketing Kit Kat uses Facebook and Twitter to keep consumers informed of product developments and upcoming
events. So Online marketing is good for seniors cannot come

Virgin 's Current Products And Services
Products and services Virgin's current products and services range consists of telephone, soft drinks, trains, planes, broadband, directory inquiries,
television packages, and many others. The time that it takes a product to be released, can effect greatly the overall success of the launch and
consequently to the product itself. Nonetheless, Virgin products' demand remains pretty much continuous throughout the year and that makes their
competitors' actions the main factor that they are dictating their product's launching time. Because Virgin wants the launch to be successful, they make
their promotional material be released at the right time to increase awareness and raise the product's demand. As Virgin wants to enter the broadband
market, is using various promotional ways to increase the consumer's awareness on a mass scale so that their objective of increasing the number of
sales can be achieved. One of these promotional ways that Virgin are using to show the quality of their broadband, is by highlighting the adaptability
of the service by showing three very different internet users that are using the broadband in an incredibly positive way. The message guarantees that the
consumers know that the product has numerous applications which are fit for a number of different purposes. Moreover, they have designed their
broadband HUB in such a way that it appears stylish and sleek, to highlight its fast speed and technological developments that were made. By
developing their

Impact Of Shelf Management On A Supermarket
Impact of shelf management in a supermarket
Supermarkets today across the world have become extremely competitive in nature and the pressure to prop up sales using existing facilities is
increasing. Advertising and point of purchase sales promotion are used widely by supermarkets to get the maximum amount of sales as possible. It
also helps to know that today data is widely available on almost any factor in consideration. Such large data can be used well for analysing and finding
any particular trends that may benefit their stores. In supermarkets, as we can generally see and understand, there is a limited amount of space, large,
medium or small depending upon the type of supermarket in operation. Now the task that store managers have at ... Show more content on
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Research Aim
The primary aim of the research is to assess the impact of product placement on the sales of a product and determine whether there would be any
improvement or decrement in sales as a result of switching shelf space.
Research Objectives
The objectives of the research are to assess if a product placed in one position on the shelves is better than it being placed in another position and to
see if it is better to place the product with any other items which can be thought to help improve the sales. Also, another objective of the research is to
understand whether data analysis can be used to improve the shelf management and whether the inferences from such data analysis for a number of
stores in a single supermarket can be characterized to be standard across the board or whether the output of such analysis should only be used in a
particular store from which data was collected.
Research Questions
This research will concentrate the efforts on answering the below questions:
1.How does shelf management affect the sales of the product? Whether the sales of a product which was already selling well, decrease because of a
shift in the shelf space? Or does the sales of a product which was not selling before improve because of a change in the shelf space?
2.Which position on the shelf space has

Cost And Purpose Of Sales Promotion
1: INTRODUCTION
1.1. Introduction to sales promotion
Meaning and Purpose of Sales Promotion:
Sales promotion consists of all promotional activities other than advertising, personal selling and publicity that help to increase sales through non
repetitive and one time communication. In other words, it includes marketing activities other than personal selling, advertising, and publicity, that
stimulate consumer purchasing and dealer effectiveness, such as point of purchase displays, shows and exhibitions, demonstrations and various
non–recurring selling efforts not in the ordinary routine. Purpose: The ultimate aim or purpose of sales promotion is that of increasing the volume of
sales and profits but it differs from advertising and personal ... Show more content on Helpwriting.net ...
For example, the greater the geographical dispersion of a target market, the greater the communication expenditure required. Similarly, if an offering is
in its early life cycle, there is a greater need of expenditure. But promotion budget should always justify the tasks to be undertaken. A basic principle
would be the cost and returns of sales promotion tools to be adopted. Hindustan Lever has its well drawn up sales promotion budget. If any business
house does not have its promotion budget fixed, then promotion programmes will have to be designed to support the marketing plan.
(vi) Government regulations:
Government has passed various laws and made rules to protect the consumer interest, such as the prevention of Food Adulteration Act, the Drugs and
Magic Remedies (Objectionable Advertisements) Act, and Drugs and Cosmetics Act etc. Sales promotion policy must take into consideration the
government regulations relating to the particular product, e.g. the commodity rates must be specified on the package and in case of medicines drug
contents and date of manufacturing, date of expire, and price must be

An Examination of Sales Promotion Programs Essay
Journal of Promotion Management, 16:467–479, 2010
Copyright © Taylor & Francis Group, LLC
ISSN: 1049–6491 print / 1540–7594 online
DOI: 10.1080/10496491003659563
An Examination of Sales Promotion Programs in Hong Kong: What the Retailers Offer and What the Consumers Prefer
LIN YANG
Victoria University of Wellington, Wellington, New Zealand
WAH–LEUNG CHEUNG
Hong Kong Baptist University, Hong Kong, China
JAMES HENRY and JOHN GUTHRIE
University of Otago, Dunedin, New Zealand
KIM–SHYAN FAM
Victoria University of Wellington, Wellington, New Zealand
This study gives an insight into the retailer's capability of managing sales promotion by examining the sales promotion programs offered by Hong Kong
cosmetic and toiletry ... Show more content on Helpwriting.net ...
Value–adding promotions including free gifts, samples, loyalty schemes, or competition are often overlooked. These types of sales promotions may
play a more positive role of adding entertainment value for what is paid (Wakeп¬Ѓeld & Barnes,
1996). Lichtenstein, Netemeyer, and Burton (1995), on the other hand, classiп¬Ѓed sales promotions into price or non–price promotions.
Notwithstanding, price–based value increasing promotions have the potential to erode the image of the company as consumers often use price as a
surrogate measure of quality (Tellis & Gaeth, 1990).
In contrast, value added promotions tend to offer the customer "something extra," which might provide the customer with extra incentives to purchase
the product (Peattie & Peattie, 1995). Along that line, the central

An Examination of Sales Promotion Programs in Hong Kong
469
premise of the research by Chandon, Wansink, and Laurent (2000) is that the value that sales promotions have for brands or for customers is related to
the value. Several researchers (Henderson, 1987; Schneider & Currim, 1991) claim that sensitivity to different types of sales promotion might explain
different promotional responses. Following this rationale, the primary objective of this study is to focus on the sales promotion techniques offered by
Hong
Kong cosmetic and toiletry retailers and to determine to what extent

Hardin-Sysco Sales Promotion
Trade promotions are advertising exercises dictated amongst manufacturers and retailers
The reason for Trade promotions is to help organizations distinguish between products, expand product exposure and expansion of the item purchase
amount.
Push money is an additional commission paid to empower the stocking and offering of a product, in my opinion, this has become the most popular sales
promotion. At our organization, we received incentives from several of our partner companies. Our fry shortening for instance, once we are done
using it, the company that we use to dispose of it gives our company a check for using their service. Hardin–Sysco is another partner company who
offers incentives for purchasing a certain amount from them. On certain

Excessive Sales Promotion and Brand Equity
A marketing report:
Does excessive sales promotion result in dilution of brand equity?
Group 4
Amandeep Singh Gandhi
Chetna
Kirtan Acharya
Murthy BBTGS
Ravish Malik
Sirish CP
Vivek Singh
Contents
What is sales promotion?
Why is it required?
Decisions involved in sales promotion
Types of sales promotion
Sales promotion to be used at different stages of the product lifecycle
Direct and interactive marketing
A special case: Intrusive sales promotion
Conclusion
What is Sales Promotion?
Sales promotion is an incentive given to the consumer to buy the company's products or services. Although some sales promotions can be continuous
(frequent flier miles), most of such programs are short–term. They are usually used to cash in ... Show more content on Helpwriting.net ...
For example, providing details about the various travel packages available by travel sites like MakeMyTrip.com or TravelGuru.com through email to
the people is nothing but sales promotions. The additional information about various mutual funds, various insurance policies given by the companies
through any form of media can be considered as a sales promotion. This is where the companies need to draw a line. As the article says, the company
needs to inform the customer to the intangible benefits of buying a certain policy, not just the monetary savings he will make by using the policy.
Stimulating Demand – Apart from building initial product awareness, another important use of sales promotion is to build demand by convincing

customers to make a purchase. Special promotions, especially those that lower the cost to the customer can be employed to stimulate sales. Sales
promotion can be used as a tool to help consumer in making a choice between two similar commodities. For example if there are no points of difference
for two commodities, then sales promotion helps consumer to make choice between the two commodities.
Reinforcing the Brand – Once customers have made a purchase, sales promotion can be used to both encourage additional purchasing and also as a
reward for purchase loyalty. Loyalty programs may include price discounts, free products etc. Many companies, including airlines and retail

Promotional Strategy Of Lotte Hotel

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